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Doyoo Air Pro Föhn

Fail

The top 5 brands take 97% of clicks, so Doyoo Air Pro Föhn is a Fail.

Flapen Score
38
38 / 100
Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47
Market size
€3.7M/yr1.4M searches / yr
90-day growth
-23.9%search demand this quarter
Competition
63%top-5 click share · 7 brands · 17 sellers

Flapen Score

Doyoo Air Pro Föhn against its category

The dotted line is the Kosmetik average. Past it, Doyoo Air Pro Föhn is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doyoo Air Pro Föhn market on Amazon at a glance

Shoppers on Amazon Germany searched for Doyoo Air Pro Föhn 1.4M times last year and spent an estimated €3.7M. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.7M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
1.2%
Market size, estimated
€3.7Ma year
Peak month
November7.1× the quietest month
Top search term
dyson föhn682K searches a year

02 · Price

A sale here is worth €215.81.

Listings sell for €215.81 on average, from €29.05 to €493.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €215.81 that is €108K to €162K a year per listing.

Average price
€215.81above the $15 to $100 sweet spot
Price range
€29.05–€493.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€108K–€162K
Returns
4.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #111 within Haarstyling Geräte & Styling Zubehör. It carries 1,633 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#111in Haarstyling Geräte & Styling Zubehör
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,633per listing
Listings tracked
22

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top Doyoo Air Pro Föhn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

1%

  • Brand 178%
  • Brand 29%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Doyoo Air Pro Föhn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 7.1×

Search terms

Top Doyoo Air Pro Föhn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson föhn682K/yr
  • doyoo air pro föhn189K/yr
  • dyson supersonic89K/yr
  • dyson fön82K/yr
  • dyson haartrockner69K/yr
  • dyson hair dryer45K/yr
  • doyoo68K/yr
  • doyoo airpro 5in1 hochleistungsföhn15K/yr
  • slopehill haartrockner28K/yr
  • dooyoo air pro föhn 5 in 16K/yr

Reviews and returns

What reviews say buyers love and hate about Doyoo Air Pro Föhn

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Haltbarkeit”
4.3%of orders come back
“Defekt nach 1 Monat”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Doyoo Air Pro Föhn questions

Answered from the same tracked data.