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Dove Set

a small market ($40K/yr) — Dove Set doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47

Market size 10Growth 11Conversion 22Competition 69Returns 98Price range 58Avg price 66Brand share 12Review moat 58Quality gap 25
This niche Category average · 1,260 niches

Is Dove Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dove Set is a €40K/yr Amazon Germany market (161K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Dove Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.3% over the last 90 days and 1.8% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr5K
Search volume / yr-28.3%161K
Conversion rate1.8%
Avg price€13.90

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 87
Top-5 product click share43%
Open market5%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement42%
New entrants (1y)10· 3 succeeded
Avg rating4.6★
Avg reviews1,188

Top Dove Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

87

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

3%

  • NIVEA57%
  • Beiersdorf18%
  • Dove11%
  • Kneipp8%
  • RITUALS2%
  • Neutrogena2%
  • Open — no brand owns it (3 brands, 3%)

Dove Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR1.8%Products33Brands9Top 5 Brands95%OOS Rate17.6%Rating4.6★Reviews1,188Avg BSR#298
15K10KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Top Dove Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea geschenkset für frauen47K/yr
  • nivea set29K/yr
  • nivea geschenkset21K/yr
  • nivea set damen12K/yr
  • dove set12K/yr
  • kosmetik damen10K/yr
  • pflege damen6K/yr
  • dove geschenkset7K/yr
  • creme set5K/yr
  • geschenkset nivea5K/yr

What reviews say buyers love and hate about Dove Set

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Geruch46%

Mega Duft

Geschenk Zweck25%

Schöne Gift Set

Qualität insgesamt8%

Super Produkte

Preis-Leistungs-Verhältnis5%

Prima Preis Leistung

beworben Vs Tatsächliches Produkt2%

So wie erwartet

What buyers complain about

66% of reviews
Geruch25%

Fieser Duft

Haltbarkeit14%

Das einzige, was mich etwas stört ist die Haltbarkeit

Gesamtgröße12%

Fallen klein aus

Preis-Leistungs-Verhältnis4%

3€ teurer als Einzelkauf

Eignung für Mischhaut3%

Nicht für alles Haut

Dove Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
55%
2Gesamtgröße
8%
3Auslaufsicher
8%
4Preis-Leistungs-Verhältnis
7%
5Defekt Material/Teile
5%

Common Dove Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dove Set 38/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 33 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved -28.3% over the last 90 days.
Search demand for Dove Set on Amazon Germany peaks in Nov–Dec, where the busiest month runs 8.4× the quietest.