Dove Set
FailShoppers spend an estimated $40K a year here, so Dove Set is a Fail.
- Flapen Score
- 38 / 100Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 4738
- Market size
- €40K/yr161K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 43%top-5 click share · 9 brands · 87 sellers
Flapen Score
Dove Set against its category
The dotted line is the Kosmetik average. Past it, Dove Set is stronger. Inside it, weaker.
Market
The Dove Set market on Amazon at a glance
Shoppers on Amazon Germany searched for Dove Set 161K times last year and spent an estimated €40K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €40Ka year
- Peak month
- December8.4× the quietest month
- Top search term
- nivea geschenkset für frauen47K searches a year
02 · Price
A sale here is worth €13.90.
Listings sell for €13.90 on average, from €4.57 to €29.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.90 that is €1K to €3K a year per listing.
- Average price
- €13.90under the $15 to $100 sweet spot
- Price range
- €4.57–€29.27
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #298 within Baden & Körperpflege. It carries 1,188 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 94%
- Out of stock, average day
- 17.6%
- Average rank
- #298in Baden & Körperpflege
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,188per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dove Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
87
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
3%
- Brand 157%
- Brand 218%
- Brand 311%
- Brand 48%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 3%)
Demand
Dove Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Search terms
Top Dove Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nivea geschenkset für frauen47K/yr
- nivea set29K/yr
- nivea geschenkset21K/yr
- nivea set damen12K/yr
- dove set12K/yr
- kosmetik damen10K/yr
- pflege damen6K/yr
- dove geschenkset7K/yr
- creme set5K/yr
- geschenkset nivea5K/yr
Reviews and returns
What reviews say buyers love and hate about Dove Set
We read the reviews and the return reasons for every product selling here.
“Fieser Duft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dove Set questions
Answered from the same tracked data.









