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Douglas Adventskalender 2024

Fail

Buyers convert on only 0.2% of searches, so Douglas Adventskalender 2024 is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€25K/yr194K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
53%top-5 click share · 13 brands · 64 sellers

Flapen Score

Douglas Adventskalender 2024 against its category

The dotted line is the Kosmetik average. Past it, Douglas Adventskalender 2024 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Douglas Adventskalender 2024 market on Amazon at a glance

Shoppers on Amazon Germany searched for Douglas Adventskalender 2024 194K times last year and spent an estimated €25K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
0.2%
Market size, estimated
€25Ka year
Peak month
November20.8× the quietest month
Top search term
douglas85K searches a year

02 · Price

A sale here is worth €58.11.

Listings sell for €58.11 on average, from €7.92 to €214.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €58.11 that is €0 to €6K a year per listing.

Average price
€58.11inside the $15 to $100 sweet spot
Price range
€7.92–€214.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #875 within Sets & Kits. It carries 3,036 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
35%
Out of stock, average day
19.2%
Average rank
#875in Sets & Kits
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
3,036per listing
Listings tracked
23

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Douglas Adventskalender 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

64

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

17%

  • Brand 145%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Douglas Adventskalender 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.8×

Search terms

Top Douglas Adventskalender 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • douglas85K/yr
  • douglas adventskalender62K/yr
  • adventskalender douglas40K/yr
  • douglas adventskalender 20244K/yr
  • adventskalender douglas frauen866/yr
  • douglas adventskalender 20231K/yr
  • adventskalender douglas 2024802/yr
  • douglas adventskalender 2024 frauen50/yr
  • adventskalender douglas 2024 frauen23/yr
  • adventskalender 2024 douglas frauen15/yr

Reviews and returns

What reviews say buyers love and hate about Douglas Adventskalender 2024

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geruch”
34%of negative reviews mention “Geruch”
0.4%of orders come back
“Alien parfume”
A buyer, on “Geruch”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Douglas Adventskalender 2024 questions

Answered from the same tracked data.