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Doonails

Fail

The top 5 brands take 98% of clicks, so Doonails is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€24K/yr127K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
41%top-5 click share · 7 brands · 9 sellers

Flapen Score

Doonails against its category

The dotted line is the Kosmetik average. Past it, Doonails is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doonails market on Amazon at a glance

Shoppers on Amazon Germany searched for Doonails 127K times last year and spent an estimated €24K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.4%
Market size, estimated
€24Ka year
Peak month
October4.8× the quietest month
Top search term
dipping powder42K searches a year

02 · Price

A sale here is worth €13.82.

Listings sell for €13.82 on average, from €5.04 to €49.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €13.82 that is €0 to €1K a year per listing.

Average price
€13.82under the $15 to $100 sweet spot
Price range
€5.04–€49.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 44.4% of listings are out of stock. The average listing ranks #53 within Maniküre & Pediküre. It carries 258 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
44.4%
Average rank
#53in Maniküre & Pediküre
Average rating
3.95 starsAmazon Germany average 4.37 stars
Average reviews
258per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Doonails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

1%

  • Brand 143%
  • Brand 223%
  • Brand 316%
  • Brand 413%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Doonails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 4.8×

Search terms

Top Doonails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dipping powder42K/yr
  • dipping powder nails set41K/yr
  • dip powder nail set8K/yr
  • doonails dipping powder8K/yr
  • dip powder6K/yr
  • doonails dipping powder starter set5K/yr
  • dipping powder set5K/yr
  • dip nails system4K/yr
  • dipping powder nails2K/yr
  • nagelpulver starter set2K/yr

Reviews and returns

What reviews say buyers love and hate about Doonails

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Benutzerfreundlichkeit”
16%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Definitiv keine Studioqualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Doonails questions

Answered from the same tracked data.