directions haarfarbe
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,806.92avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.89avg listing price — sweet spot $15–$100
Price range
Okay€4.62–€19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€63K€63K/yr · 273K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, directions haarfarbe is a €63K/yr Amazon Germany market (273K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
directions haarfarbe market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €59K–€79K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 5%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
0%
- La Riche82%
- Directions17%
- Headshot1%
- Wella Professionals1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top directions haarfarbe search terms
- directions haarfarbe169K/yr
- directions40K/yr
- directions haarfarbe rot21K/yr
- direction haarfarbe11K/yr
- la riche directions12K/yr
- directions rot5K/yr
- haarfarbe directions5K/yr
- direction4K/yr
- directions poppy red3K/yr
- directions pillarbox red3K/yr
Top directions haarfarbe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise
La Riche€7.424.2★3,550 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Rubine
La Riche€7.134.2★3,549 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
La Riche€7.274.2★3,550 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Dark Tulip
La Riche€7.314.2★3,550 rev
Directions Poppy Red 100 Ml poppy red
Directions€7.244.3★293 rev
Newest
by launch date
La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Pillarbox Red)
La Riche€10.966,575 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise
La Riche€7.423,550 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Rubine
La Riche€7.133,549 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue
La Riche€7.273,550 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Dark Tulip
La Riche€7.313,550 rev
Trending
90-day click momentumLa Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise
La Riche€7.424.2★
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Midnight Blue
La Riche€7.344.2★
La Riche New La Riche Directions Semi-Permanent Hair Color - Pastel Rose 100 ml
La Riche€7.423.3★
DIRECTIONS Violet Semi-Permanent Hair Colour - 88ml Tub
Directions€6.974.4★
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Rubine
La Riche€7.134.2★
What buyers say about directions haarfarbe
What buyers praise and complain about, mined from review topics.What buyers love
“Stark pigmentiert”
“Super Produkt”
“Gute Deckkraft”
“Gute Haltbarkeit”
“Die Farbe wurde vom blonden Haar gut angenommen”
“Easy aufzutragen”
“Besonders schöner Glanz”
“Directions”
“finde Preis/Leistung fair.”
“pinktönen so verhindert ihr easy, dass die ganze Stirn oder der Nacken am Ende für Tage gefärbt ist.”
What buyers complain about
“Farbe funktioniert nicht”
“Funktioniert nicht”
“Keine Farbe geblieben an blonden haare”
“Geldverschwendung”
“Haltbarkeit lässt zu wünschen übrig.”
“Färbt ab”
“Vergammelter Geruch”
“Die Directions waren früher schon geil”
“schlechte Qualität, sehr schlechte Deckkraft”
“Es hat sich nicht die kleinste Veränderung ergeben”
Top return reasons
Common questions
- Is directions haarfarbe profitable to sell on Amazon Germany?
- The niche generates €63K/yr across 38 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the directions haarfarbe niche?
- 4 brands and 58 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in directions haarfarbe?
- Top complaints mined from reviews: Farbe, Funktionalität insgesamt, Eignung für gefärbtes Haar. The return rate is 0.3%.
- When does demand for directions haarfarbe peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the directions haarfarbe niche?
- Listings span €4.62–€19.54; the average listing price is €9.89 (sweet spot $15–$100). The average incumbent carries 2,807 reviews — the moat a new listing must climb.