How competitive is the Directions Haarfarbe niche on Amazon Germany?

4 brands and 58 sellers compete in Directions Haarfarbe on Amazon Germany. The top 5 Directions Haarfarbe products take 43% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Directions Haarfarbe?

Directions Haarfarbe buyers on Amazon Germany complain most about Farbe, Funktionalität insgesamt, Eignung für gefärbtes Haar, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Directions Haarfarbe niche?

Directions Haarfarbe sells for €9.89 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.62–€19.54. The average incumbent carries 2,807 reviews — the moat a new listing must climb.

Directions Haarfarbe

brand-locked demand (top 5 brands take 100% of clicks) — Directions Haarfarbe doesn't clear our bar today.

Flapen Score

Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

This niche Category average · 1,260 niches

Is Directions Haarfarbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Directions Haarfarbe is a €63K/yr Amazon Germany market (273K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Directions Haarfarbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.8% over the last 90 days and 2.3% of searches end in a purchase.

€63K

revenue / yr

Units sold / yr8K

Search volume / yr+2.8%273K

Conversion rate2.3%

Avg price€9.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 58

Top-5 product click share43%

Open market0%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Top Directions Haarfarbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise

Price: €7.42
Rating: 4.2/5
Reviews: 3,550
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Rubine

Price: €7.13
Rating: 4.2/5
Reviews: 3,549
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue

Price: €7.27
Rating: 4.2/5
Reviews: 3,550
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Dark Tulip

Price: €7.31
Rating: 4.2/5
Reviews: 3,550
Age: 3y ago

Directions Poppy Red 100 Ml poppy red

Price: €7.24
Rating: 4.3/5
Reviews: 293
Age: 7y ago

Newest

by launch date

La Riche Directions Semipermanente Haarfarbe 100 ml Dose 2er-Pack (Pillarbox Red)

Price: €10.96
Rating: 4.2/5
Reviews: 6,575
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise

Price: €7.42
Rating: 4.2/5
Reviews: 3,550
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Rubine

Price: €7.13
Rating: 4.2/5
Reviews: 3,549
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Atlantic Blue

Price: €7.27
Rating: 4.2/5
Reviews: 3,550
Age: 3y ago

La Riche Directions Semi-Permanent Hair Color 100ml Tub - Dark Tulip

Price: €7.31
Rating: 4.2/5
Reviews: 3,550
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

La Riche82%
Directions17%
Headshot1%
Wella Professionals1%

Directions Haarfarbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume273KCVR2.3%Products38Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews2,807Avg BSR#88

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Directions Haarfarbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

directions haarfarbe169K/yr -1.5%1.8% conv.
directions40K/yr +17.8%1.5% conv.
directions haarfarbe rot21K/yr -0.9%5.5% conv.
direction haarfarbe11K/yr +10.2%0.8% conv.
la riche directions12K/yr +3.4%2.0% conv.
directions rot5K/yr +26.3%5.9% conv.
haarfarbe directions5K/yr -1.6%1.9% conv.
direction4K/yr +21.4%1.2% conv.
directions poppy red3K/yr +8.0%12.4% conv.
directions pillarbox red3K/yr +4.4%15.8% conv.

What reviews say buyers love and hate about Directions Haarfarbe

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Farbe48%

“Stark pigmentiert”

Qualität insgesamt10%

“Super Produkt”

Abdeckung6%

“Gute Deckkraft”

Haltbarkeit6%

“Gute Haltbarkeit”

Eignung für gefärbtes Haar5%

“Die Farbe wurde vom blonden Haar gut angenommen”

What buyers complain about

79% of reviews

Farbe34%

“Farbe funktioniert nicht”

Funktionalität insgesamt15%

“Funktioniert nicht”

Eignung für gefärbtes Haar8%

“Keine Farbe geblieben an blonden haare”

Preis-Leistungs-Verhältnis6%

“Geldverschwendung”

Haltbarkeit4%

“Haltbarkeit lässt zu wünschen übrig.”

Directions Haarfarbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

75%

2beworben Vs Tatsächliches Produkt

3Eignung für gefärbtes Haar

4Haftung/Klebrigkeit

5Funktionalität insgesamt

Common Directions Haarfarbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Directions Haarfarbe 42/100 on Amazon Germany — Skip it. The niche generates €63K/yr across 38 tracked products. Search demand moved +2.8% over the last 90 days.