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Differin Gel

Fail

The top 5 brands take 100% of clicks, so Differin Gel is a Fail.

Flapen Score
38
38 / 100
Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47
Market size
€116K/yr222K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
82%top-5 click share · 5 brands · 64 sellers

Flapen Score

Differin Gel against its category

The dotted line is the Kosmetik average. Past it, Differin Gel is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Differin Gel market on Amazon at a glance

Shoppers on Amazon Germany searched for Differin Gel 222K times last year and spent an estimated €116K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
3.4%
Market size, estimated
€116Ka year
Peak month
October1.4× the quietest month
Top search term
adapalene30K searches a year

02 · Price

A sale here is worth €15.49.

Listings sell for €15.49 on average, from €7.32 to €31.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €15.49 that is €12K to €15K a year per listing.

Average price
€15.49inside the $15 to $100 sweet spot
Price range
€7.32–€31.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€12K–€15K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,392 within Gesicht. It carries 10,417 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
4.1%
Average rank
#1,392in Gesicht
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
10,417per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Differin Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 58%

Demand

Differin Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Differin Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adapalene30K/yr
  • differin gel adapalene 0 133K/yr
  • adapalene gel 0.121K/yr
  • differin17K/yr
  • adapalene gel30K/yr
  • adapalen11K/yr
  • effaclar duo m17K/yr
  • differin gel15K/yr
  • la roche posay effaclar duo m12K/yr
  • adapalene gel 0.1%7K/yr

Reviews and returns

What reviews say buyers love and hate about Differin Gel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Eignung für Mischhaut”
10%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Der Preissprung trübt den Gesamteindruck”
A buyer, on “Preis-Leistungs-Verhältnis”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Differin Gel questions

Answered from the same tracked data.