How competitive is the Diesel Only the Brave niche on Amazon Germany?

2 brands and 7 sellers compete in Diesel Only the Brave on Amazon Germany. The top 5 Diesel Only the Brave products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Diesel Only the Brave?

Diesel Only the Brave buyers on Amazon Germany complain most about Gesamtgröße, Geruch, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Diesel Only the Brave niche?

Diesel Only the Brave sells for €36.29 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €20.76–€62.27. The average incumbent carries 6,304 reviews — the moat a new listing must climb.

Diesel Only the Brave

brand-locked demand (top 5 brands take 100% of clicks) — Diesel Only the Brave doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47

This niche Category average · 1,260 niches

Is Diesel Only the Brave profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Diesel Only the Brave is a €33K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 34/100.

Diesel Only the Brave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 1.7% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr2K

Search volume / yr-1.3%56K

Conversion rate1.7%

Avg price€36.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 7

Top-5 product click share80%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Diesel Only the Brave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Diesel Only The Brave Parfüm für Herren Eau de Toilette mit frischem Duft 50 ml

Price: €28.46
Rating: 4.6/5
Reviews: 15,659
Age: 17y ago

Diesel Obenliegender Hoodie S-Agnes Gray Marl

Price: €62.27
Rating: 3.9/5
Reviews: 26
Age: 6y ago

Diesel Only the Brave Herren Parfum | Eau de Toilette Spray | Langanhaltend | Sportlich-markantes Duftspray

Price: €23.97
Rating: 4.6/5
Reviews: 15,659
Age: 9y ago

Diesel Herren Eau De Toilette Only The Brave

Price: €49.37
Rating: 4.6/5
Reviews: 15,665
Age: 14y ago

Diesel Only the Brave Herren Parfum | Eau de Toilette Spray | Langanhaltend | Sportlich-markantes Duftspray

Price: €41.78
Rating: 4.6/5
Reviews: 15,659
Age: 9y ago

Newest

by launch date

Diesel Herren T-Shirt - Only The Brave - Stickerei auf der Brust. S/M/L/XL/XXL - Schwarz/Blau/Braun blau Medium

Price: €26.59
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Diesel Only The Brave Eau de Parfum für Männer langanhaltender verführerischer Duft ledrig-maskulines Parfüm für Herren 50 ml

Price: €41.69
Rating: 4.5/5
Reviews: 307
Age: 1y ago

Diesel Only The Brave Eau de Parfum für Männer langanhaltender verführerischer Duft ledrig-maskulines Parfüm für Herren 125 ml

Price: €52.60
Rating: 4.5/5
Reviews: 307
Age: 1y ago

Diesel Only The Brave Eau de Parfum für Männer langanhaltender verführerischer Duft ledrig-maskulines Parfüm für Herren 35 ml

Price: €28.55
Rating: 4.5/5
Reviews: 307
Age: 1y ago

RONOMO Herren T-Shirt mit Print Batik & Graffiti-ZR Grau M

Price: €20.76
Rating: 4.4/5
Reviews: 2,518
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Diesel98%
RONOMO2%

Diesel Only the Brave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR1.7%Products12Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews6,304Avg BSR#2,555

Peak months: Mar, Dec · busiest ÷ quietest = 2.2×

Top Diesel Only the Brave search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

only the brave31K/yr -3.5%0.7% conv.
diesel only the brave17K/yr +4.5%4.8% conv.
diesel only the brave parfum herren7K/yr -3.9%6.8% conv.

What reviews say buyers love and hate about Diesel Only the Brave

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geruch79%

“Lieblings Parfüm”

Preis-Leistungs-Verhältnis7%

“für 35 Euro immer wieder gern für Frühling und Sommer”

Qualität insgesamt3%

“Sehr gutes Produkt”

Haltbarkeit2%

“hält auch sehr lange”

beworben Vs Tatsächliches Produkt1%

“Beschreibung durchweg positif”

What buyers complain about

68% of reviews

Gesamtgröße15%

“Zu klein”

Geruch15%

“Sehr schwacher Duft”

Haltbarkeit13%

“hält gar nicht”

Allergien10%

“↔️ Reagiere allergisch darauf.😩 Pickel!”

Preis-Leistungs-Verhältnis7%

“was angesichts des Preises des Produkts schlecht ist”

Diesel Only the Brave return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

56%

2Gesamtgröße

15%

3beworben Vs Tatsächliches Produkt

4Taillenpassform

5Breite

Common Diesel Only the Brave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diesel Only the Brave 34/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.