Detox Shampoo
FailDemand is soft, at -17.7% this quarter, so Detox Shampoo is a Fail.
- Flapen Score
- 45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 4745
- Market size
- €78K/yr81K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 123 sellers
Flapen Score
Detox Shampoo against its category
The dotted line is the Kosmetik average. Past it, Detox Shampoo is stronger. Inside it, weaker.
Market
The Detox Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Detox Shampoo 81K times last year and spent an estimated €78K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 7.2%
- Market size, estimated
- €78Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- revlon shampoo44K searches a year
02 · Price
A sale here is worth €13.19.
Listings sell for €13.19 on average, from €2.86 to €31.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €13.19 that is €1K to €3K a year per listing.
- Average price
- €13.19under the $15 to $100 sweet spot
- Price range
- €2.86–€31.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #507 within Shampoo & Spülung. It carries 2,625 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #507in Shampoo & Spülung
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,625per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Detox Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
123
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
8%
- Brand 171%
- Brand 28%
- Brand 36%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 8%)
Demand
Detox Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Detox Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- revlon shampoo44K/yr
- detox shampoo23K/yr
- revlon equave shampoo5K/yr
- clarifying shampoo curly hair5K/yr
- equave shampoo2K/yr
- revlon shampoo 1000ml2K/yr
Reviews and returns
What reviews say buyers love and hate about Detox Shampoo
We read the reviews and the return reasons for every product selling here.
“Kopfhaut riecht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Detox Shampoo questions
Answered from the same tracked data.









