detox shampoo
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.19avg listing price — sweet spot $15–$100
Price range
Good€2.86–€31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,625.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad€78K€78K/yr · 81K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, detox shampoo is a €78K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
detox shampoo market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €66K–€79K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #507
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
123
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
8%
- REVLON PROFESSIONAL71%
- OUAI8%
- Olaplex6%
- Revlon3%
- CURLSMITH2%
- Jean & Len2%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top detox shampoo search terms
- revlon shampoo44K/yr
- detox shampoo23K/yr
- revlon equave shampoo5K/yr
- clarifying shampoo curly hair5K/yr
- equave shampoo2K/yr
- revlon shampoo 1000ml2K/yr
Top detox shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REVLON PROFESSIONAL EQUAVE Detox Micellar Shampoo für alle Haartypen 485 ml tiefenreinigendes Mizellen Haarshampoo mit Gel-Textur Haarpflege für seidige glänzende Haare
REVLON PROFESSIONAL€10.284.5★1,113 rev
REVLON PROFESSIONAL UniqOne All in one Shampoo 490 ml pflegendes Haarshampoo zur Reinigung von Haar & Kopfhaut Haarpflege für Seidigkeit und Glanz reduziert Haarbruch mit Anti Frizz Effekt
REVLON PROFESSIONAL€10.464.7★3,898 rev
OUAI Detox Shampoo Clarifying Cleanse for Dirt Oil Product and Hard Water Buildup. Get Back to Super Clean Soft and Refreshed Locks 10 oz
OUAI€27.274.6★6,674 rev
Olaplex N.4C Bond Maintenance Clarifying Deep Cleansing Shampoo: Entfernt Schädigende Verunreinigungen & Rückstände | Hilft Die Farbbrillanz Wiederherzustellen 250 mL
Olaplex€16.234.6★1,787 rev
RE/START Hydration Moisture Micellar Shampoo 1000 ml Mizellen Shampoo für Haar & Kopfhaut Haarshampoo für mehr Feuchtigkeit cremiger Schaum für normales bis trockenes Haar Anti Frizz
REVLON PROFESSIONAL€18.414.6★282 rev
Newest
by launch date
Jean & Len Shampoo Pink Grapefruit & Spirulina reinigt Haar & Kopfhaut gründlich befreit von Talg & Rückständen schützt vor Haarbruch ohne Silikone & Parabene vegan 300 ml
Jean & Len€3.21160 rev
Curlsmith Curl Reset Detox Shampoo - Tiefenreinigendes & klärendes Shampoo Entfernt Rückstände & Mineralien aus hartem Wasser Sanft zu Locken & Kopfhaut
CURLSMITH€18.99160 rev
OUAI Detox Shampoo Reisegröße Klärendes Shampoo gegen Build-up Öl & Produktreste hartes Wasser Apfelessig + Keratin sulfatfrei - 89ml
OUAI€13.41537 rev
REVLON PROFESSIONAL UniqOne Pflege-Set: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 230 ml für seidiges glänzendes und gut kämmbares Haar vegan
REVLON PROFESSIONAL€11.96397 rev
LOréal Professionnel Haarshampoo für farbbehandeltes Haar Strahlende Farben & Glanz Serie Expert Metal DX Shampoo 500 ml
L'Oréal Professionnel Paris€21.311,780 rev
Trending
90-day click momentumOUAI Detox Shampoo Clarifying Cleanse for Dirt Oil Product and Hard Water Buildup. Get Back to Super Clean Soft and Refreshed Locks 10 oz
OUAI€27.274.6★
OUAI Detox Shampoo Reisegröße Klärendes Shampoo gegen Build-up Öl & Produktreste hartes Wasser Apfelessig + Keratin sulfatfrei - 89ml
OUAI€13.414.4★
Curlsmith Curl Reset Detox Shampoo - Tiefenreinigendes & klärendes Shampoo Entfernt Rückstände & Mineralien aus hartem Wasser Sanft zu Locken & Kopfhaut
CURLSMITH€18.994.6★
REVLON PROFESSIONAL EQUAVE Kids Princess Shampoo 300 ml sanftes Kindershampoo mit feuchtigkeitsspendender Gel-Formel angereichert mit Vitamin B Haarshampoo speziell für die Haare von Kindern
REVLON PROFESSIONAL€6.884.6★
REVLON PROFESSIONAL EQUAVE Detox Micellar Shampoo für alle Haartypen 100 ml tiefenreinigendes Mizellen Haarshampoo mit Gel-Textur Haarpflege für seidige glänzende Haare
REVLON PROFESSIONAL€2.864.5★
What buyers say about detox shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Schöner Duft”
“Bestes Produkt ever”
“Kopfhaut fühlt sich gut an”
“Sehr guter Conditioner”
“Bestes Shampoo”
“Bester Preis bis jetzt hier bei Amazon”
“Vor allem die Hydration Produkte”
“Hilft prima zum schmerzfreien kämmen meiner langen Haare”
“Wie erwartet”
“Super produkt auch für dickeres Haar”
What buyers complain about
“Kopfhaut riecht”
“Gefällt mir gar nicht, ein Deep cleaning Shampoo sollte Rückstände aus den Haaren entfernen stattdessen hab ich von dem Shampoo Rückstände in den Haaren”
“Fettige Haare”
“Etwas teuer”
“sind ausgetrocknet”
“Leider schon beim Waschen einen starken Juckreiz bekommen”
“Ist ok. Ist okay, leider nur nicht für meine Haare gemacht”
“Das Shampoo ist in der Karton ausgelaufen”
“es könnte sich eventuell nicht um ein einwandfreies Original handeln.”
“Flasche nach kurzer Zeit defekt”
Top return reasons
Common questions
- Is detox shampoo profitable to sell on Amazon Germany?
- The niche generates €78K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the detox shampoo niche?
- 11 brands and 123 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in detox shampoo?
- Top complaints mined from reviews: Geruch, Haarverwandt, Ölig/fettig. The return rate is 0.1%.
- When does demand for detox shampoo peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the detox shampoo niche?
- Listings span €2.86–€31.32; the average listing price is €13.19 (sweet spot $15–$100). The average incumbent carries 2,625 reviews — the moat a new listing must climb.