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Detox Shampoo

soft demand (-17.7% this quarter) — Detox Shampoo doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 19Growth 16Conversion 76Competition 53Returns 100Price range 57Avg price 60Brand share 23Review moat 39Quality gap 37
This niche Category average · 1,260 niches

Is Detox Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Detox Shampoo is a €78K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Detox Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.7% over the last 90 days and 7.2% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr6K
Search volume / yr-17.7%81K
Conversion rate7.2%
Avg price€13.19

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 123
Top-5 product click share53%
Open market9%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement58%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews2,625

Top Detox Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€23K€31K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

123

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

8%

  • REVLON PROFESSIONAL71%
  • OUAI8%
  • Olaplex6%
  • Revlon3%
  • CURLSMITH2%
  • Jean & Len2%
  • Open — no brand owns it (5 brands, 8%)

Detox Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR7.2%Products24Brands11Top 5 Brands91%OOS Rate0.0%Rating4.5★Reviews2,625Avg BSR#507
3K2KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Detox Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • revlon shampoo44K/yr
  • detox shampoo23K/yr
  • revlon equave shampoo5K/yr
  • clarifying shampoo curly hair5K/yr
  • equave shampoo2K/yr
  • revlon shampoo 1000ml2K/yr

What reviews say buyers love and hate about Detox Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geruch22%

Schöner Duft

Qualität insgesamt17%

Bestes Produkt ever

Weiches Gefühl8%

Kopfhaut fühlt sich gut an

Haarstyling8%

Sehr guter Conditioner

Reinigung7%

Bestes Shampoo

What buyers complain about

58% of reviews
Geruch15%

Kopfhaut riecht

Haarverwandt8%

Gefällt mir gar nicht, ein Deep cleaning Shampoo sollte Rückstände aus den Haaren entfernen stattdessen hab ich von dem Shampoo Rückstände in den Haaren

Ölig/fettig8%

Fettige Haare

Preis-Leistungs-Verhältnis5%

Etwas teuer

Feucht/Trocken5%

sind ausgetrocknet

Detox Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
23%
2Geruch
11%
3Ölig/fettig
9%
4Eignung Glattes Haar
8%
5Funktionalität insgesamt
7%

Common Detox Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Detox Shampoo 45/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -17.7% over the last 90 days.
Search demand for Detox Shampoo on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.