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Dermaroller

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -27.2% this quarter, so Dermaroller is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 47
Market size
€506K/yr544K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
56%top-5 click share · 15 brands · 21 sellers

Flapen Score

Dermaroller against its category

The dotted line is the Kosmetik average. Past it, Dermaroller is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermaroller market on Amazon at a glance

Shoppers on Amazon Germany searched for Dermaroller 544K times last year and spent an estimated €506K. The top 5 brands take 59% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €506K a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
7.5%
Market size, estimated
€506Ka year
Peak month
January1.8× the quietest month
Top search term
dermaroller286K searches a year

02 · Price

A sale here is worth €12.38.

Listings sell for €12.38 on average, from €4.62 to €22.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €12.38 that is €19K to €25K a year per listing.

Average price
€12.38under the $15 to $100 sweet spot
Price range
€4.62–€22.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€19K–€25K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Anti-Haarausfall. It carries 2,558 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#22in Anti-Haarausfall
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
2,558per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dermaroller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

34%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Dermaroller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Dermaroller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dermaroller286K/yr
  • microneedling roller44K/yr
  • derma roller35K/yr
  • dermaroller 0 522K/yr
  • dermaroller haare36K/yr
  • haarroller21K/yr
  • haar roller13K/yr
  • micro needling roller12K/yr
  • needling roller11K/yr
  • nadelroller9K/yr

Reviews and returns

What reviews say buyers love and hate about Dermaroller

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Funktionalität insgesamt”
0.5%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dermaroller questions

Answered from the same tracked data.