deoroller herren
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good895.98avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Market size
Okay€240K€240K/yr · 356K searches
Price range
Okay€0.97–€23.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.57avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, deoroller herren is a €240K/yr Amazon Germany market (356K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
deoroller herren market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- €257K–€343K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 60%
- Out of stock
- 4.9%
- Avg brand age
- 91 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
121
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
13%
- L'Oréal Men Expert56%
- L'Oreal Paris11%
- NIVEA MEN10%
- Rexona4%
- by Amazon3%
- Old Spice3%
- Open — no brand owns it (11 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.3×
Top deoroller herren search terms
- deoroller herren68K/yr
- loreal men expert deo59K/yr
- deo roller for men37K/yr
- deoroller24K/yr
- deo roller24K/yr
- loreal deo men25K/yr
- loreal deo19K/yr
- nivea black and white deo men13K/yr
- loreal men expert deo roller15K/yr
- loreal men deo9K/yr
Top deoroller herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Men Expert Deo für Männer Effektiver Sport Deoroller ohne Alkohol Trockenschutz für bis zu 96 Stunden Frische Invincible Sport 50 ml
L'Oréal Men Expert€2.064.5★453 rev
LOréal Men Expert XXL 5in1 Deoroller für Männer Deo Roll-On gegen starken Schweißgeruch Schwitzen Achselnässe und weiße Rückstände Herren 48H Deodorant ohne Alkohol Carbon Protect 1 x 100 ml
L'Oréal Men Expert€3.344.7★578 rev
LOréal Men Expert XXL Deoroller für Männer Deo Roll-On gegen Schweißgeruch Schwitzen und Achselnässe Herren Deodorant für hohe Temperaturen bis zu 45C ohne Alkohol Heat Protect 1 x 100 ml
L'Oréal Men Expert€3.364.7★831 rev
LOréal Men Expert Körperpflege Wirksames Deospray für Männer Ideal bei hohen Temperaturen bis zu 45C Heat Protection 6 x 150 ml
L'Oréal Men Expert€13.344.6★252 rev
LOréal Paris Men Expert Fresh Extreme 72H Anti-Transpirant Deospray mit Ultra-Cooling-Effekt intensiver Schutz gegen Geruch Aerosol 6 x 150ml
L'Oréal Men Expert€9.824.6★793 rev
Newest
by launch date
LOréal Paris Men Expert Carbon Protect Ice Fresh XXL Deospray für Herren gegen Fingerabdrücke 100 ml XXL-Format
L'Oreal Paris€4.56295 rev
NIVEA MEN Black & White Invisible Original Deo Roll-On Antitranspirant mit 72h Schutz und Anti-Flecken-Formel Deodorant ohne Ethylalkohol mit frischem Duft (50 ml)
Beiersdorf€2.41152 rev
LOréal Men Expert Deodorant für Herren Anti-Traces 48 Stunden Wirksamkeit Shirt Protect 6 x 50 ml
L'Oréal Men Expert€13.61276 rev
by Amazon Frisches Antitranspirant-Roll-On für Herren 1 x 75 ml
by Amazon€0.97201 rev
LOréal Paris Barberclub Deodorant Roller Herren 50 ml 6 Stück
L'Oreal Paris€18.56166 rev
Trending
90-day click momentum
Rexona Men Nonstop Protection Anti Transpirant Deo Roll-On Cobalt Dry mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml
Rexona€2.244.7★
Rexona Men Nonstop Protection Deo Roll-On Invisible Ice Fresh Anti Transpirant mit 72 Stunden Schutz vor Achselnässe und Körpergeruch 50 ml
Rexona€2.304.5★
LOréal Men Expert 48H Sensitiv Deospray für Männer Bodyspray gegen Schweißgeruch Schwitzen und Achselnässe Herren Antitranspirant ohne Alkohol und Aluminium Magnesium Defense 6 x 150 ml
L'Oréal Men Expert€13.044.1★
NIVEA MEN Black & White Invisible Original Spray 72h (6 x 200 ml) Deodorant Anti-Pflege für Männer
NIVEA MEN€18.714.6★
LOréal Paris Men Expert Carbon Protect Ice Fresh XXL Deospray für Herren gegen Fingerabdrücke 100 ml XXL-Format
L'Oreal Paris€4.564.8★
What buyers say about deoroller herren
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell and works long time”
“Super Produkt”
“Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks”
“Macht was er soll”
“Tolle Haltbarkeit”
“Passt”
“easy im Gebrauch”
“Das L'Oréal Men Expert XXL Deospray Heat Protect zeigt im Alltag genau das, was es verspricht: zuverlässigen Schutz selbst dann, wenn es richtig warm wird”
“Keine hautreizungen oder sonstuge Irritationen”
“Super Deo-Stick”
What buyers complain about
“Stinkt”
“aber relativ teuer”
“Hält keinen Vormittag”
“Falsche Produktbeschreibung”
“Fängt mit der Zeit an klebrig zu werden”
“fühlt sich trocken an”
“Aluminium & Juckreiz”
“aber leider die Poren der Haut.”
“Leider keine 5 Sterne es hinterlässt Pulver Rückstände unter den Achseln”
“Rollt schlecht und es kommt kaum Material aus dem Roll on”
Top return reasons
Common questions
- Is deoroller herren profitable to sell on Amazon Germany?
- The niche generates €240K/yr across 53 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the deoroller herren niche?
- 17 brands and 121 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in deoroller herren?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.1%.
- When does demand for deoroller herren peak?
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the deoroller herren niche?
- Listings span €0.97–€23.65; the average listing price is €8.57 (sweet spot $15–$100). The average incumbent carries 896 reviews — the moat a new listing must climb.