Is Deoroller Damen profitable to sell on Amazon Germany?

Flapen scores Deoroller Damen 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €38K a year across 20 tracked products. Search demand grew +28.7% in the last 90 days.

How competitive is the Deoroller Damen niche on Amazon Germany?

10 brands and 75 sellers compete in Deoroller Damen on Amazon Germany. The top 5 Deoroller Damen products take 57% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Deoroller Damen?

Deoroller Damen buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geruch, and beworben Vs Tatsächliches Produkt. An estimated 0.1% of orders come back.

When does demand for Deoroller Damen peak?

Search demand for Deoroller Damen on Amazon Germany peaks in Mar–Apr–Jul, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Deoroller Damen niche?

Deoroller Damen sells for €4.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.06 to €14.96. The average product has 1,082 reviews, the count a new listing must catch up to.

Deoroller Damen

Fail

Prices span $1.06–$14.96, mostly outside the sweet spot, so Deoroller Damen is a Fail.

Flapen Score: 45
45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size: €38K/yr93K searches / yr
90-day growth: +28.7%search demand this quarter
Competition: 57%top-5 click share · 10 brands · 75 sellers

Flapen Score

Deoroller Damen against its category

The dotted line is the Kosmetik average. Past it, Deoroller Damen is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Deoroller Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Deoroller Damen 93K times last year and spent an estimated €38K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months: 93K
Growth, 90 days vs prior 90: +28.7%
Conversion, latest week: 9.4%
Market size, estimated: €38Ka year
Peak month: April2.2× the quietest month
Top search term: deoroller damen32K searches a year

02 · Price

A sale here is worth €4.36.

Listings sell for €4.36 on average, from €1.06 to €14.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €4.36 that is €1K to €2K a year per listing.

Average price: €4.36under the $15 to $100 sweet spot
Price range: €1.06–€14.96
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €1K–€2K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #133 within Baden & Körperpflege. It carries 1,082 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 55%
Prime listings: 85%
Out of stock, average day: 8.9%
Average rank: #133in Baden & Körperpflege
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 1,082per listing
Listings tracked: 20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 85 months

Products

Top Deoroller Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

10%

Brand 151%
Brand 211%
Brand 311%
Brand 48%
Brand 55%
Brand 65%
Open — no brand owns it (4 brands, 10%)

Demand

Deoroller Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Deoroller Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

deoroller damen32K/yr +53.3%6.0% conv.
deo roller frau17K/yr +32.5%7.2% conv.
garnier deo13K/yr +1.0%3.9% conv.
garnier deo damen11K/yr +17.1%3.5% conv.
deo damen roll on8K/yr +58.5%5.4% conv.
deo garnier damen4K/yr +12.6%5.2% conv.
garnier mineral deo4K/yr +6.0%3.3% conv.
garnier deo spray damen3K/yr -64.1%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Deoroller Damen

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geruch”

21%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“viel zu teuer das Produkt”

A buyer, on “Preis-Leistungs-Verhältnis”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Deoroller Damen questions

Answered from the same tracked data.

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