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Deo Stick Damen

brand-locked demand (top 5 brands take 100% of clicks) — Deo Stick Damen doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 44Growth 65Conversion 87Competition 20Returns 100Price range 10Avg price 13Brand share 0Review moat 38Quality gap 24
This niche Category average · 1,260 niches

Is Deo Stick Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deo Stick Damen is a €230K/yr Amazon Germany market (490K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.

Deo Stick Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +43.5% over the last 90 days and 10.0% of searches end in a purchase.

€230K

revenue / yr

Units sold / yr60K
Search volume / yr+43.5%490K
Conversion rate10.0%
Avg price€4.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 65
Top-5 product click share77%
Open market0%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement50%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews2,680

Top Deo Stick Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€23K€46K€69K€92K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Rexona94%
  • CD4%
  • REXONA MEN2%

Deo Stick Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume490KCVR10.0%Products14Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,680Avg BSR#138
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.1×

Top Deo Stick Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rexona maximum protection136K/yr
  • rexona deo stick144K/yr
  • cd deo29K/yr
  • deo stick damen20K/yr
  • dove deo stick20K/yr
  • cd deo wasserlilie13K/yr
  • deostick damen15K/yr
  • cd deo roll on7K/yr
  • rexona deo creme7K/yr
  • cd wasserlilie5K/yr

What reviews say buyers love and hate about Deo Stick Damen

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Geruch29%

Duft: Der Clean Scent ist angenehm frisch und dezent, nicht so aufdringlich wie bei vielen anderen Sprays

Qualität insgesamt11%

Insgesamt bietet das Produkt eine starke Performance

Schutz8%

Rexona Nonstop Protection Deo Stick

beworben Vs Tatsächliches Produkt6%

Genau hier setzt das Produkt an

Preis-Leistungs-Verhältnis6%

Mens cheaper than womens

What buyers complain about

58% of reviews
Geruch17%

Angst zu „stinken“.

Preis-Leistungs-Verhältnis8%

etwas teuer

beworben Vs Tatsächliches Produkt8%

Irreführende Produktbilder

Fleckenbeständigkeit6%

gelbe Flecken

Rückstand5%

hinterlässt Flecken

Common Deo Stick Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deo Stick Damen 43/100 on Amazon Germany — Skip it. The niche generates €230K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +43.5% over the last 90 days.
Search demand for Deo Stick Damen on Amazon Germany peaks in Jul, where the busiest month runs 3.1× the quietest.