Is Deo Stick Damen profitable to sell on Amazon Germany?

Flapen scores Deo Stick Damen 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €230K a year across 14 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +43.5% in the last 90 days.

How competitive is the Deo Stick Damen niche on Amazon Germany?

3 brands and 65 sellers compete in Deo Stick Damen on Amazon Germany. The top 5 Deo Stick Damen products take 77% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Deo Stick Damen?

Deo Stick Damen buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and beworben Vs Tatsächliches Produkt. An estimated 0.1% of orders come back.

When does demand for Deo Stick Damen peak?

Search demand for Deo Stick Damen on Amazon Germany peaks in Jul, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Deo Stick Damen niche?

Deo Stick Damen sells for €4.68 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.91 to €16.50. The average product has 2,680 reviews, the count a new listing must catch up to.

Deo Stick Damen

Fail

The top 5 brands take 100% of clicks, so Deo Stick Damen is a Fail.

Flapen Score: 43
43 / 100Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size: €230K/yr490K searches / yr
90-day growth: +43.5%search demand this quarter
Competition: 77%top-5 click share · 3 brands · 65 sellers

Flapen Score

Deo Stick Damen against its category

The dotted line is the Kosmetik average. Past it, Deo Stick Damen is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Deo Stick Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Deo Stick Damen 490K times last year and spent an estimated €230K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €230K a year.

Searches, last 12 months: 490K
Growth, 90 days vs prior 90: +43.5%
Conversion, latest week: 10.0%
Market size, estimated: €230Ka year
Peak month: July3.1× the quietest month
Top search term: rexona maximum protection136K searches a year

02 · Price

A sale here is worth €4.68.

Listings sell for €4.68 on average, from €1.91 to €16.50. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At €4.68 that is €19K to €23K a year per listing.

Average price: €4.68under the $15 to $100 sweet spot
Price range: €1.91–€16.50
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 4,000–5,000
Revenue per listing a year: €19K–€23K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Baden & Körperpflege. It carries 2,680 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #138in Baden & Körperpflege
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 2,680per listing
Listings tracked: 14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 75 months

Products

Top Deo Stick Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Brand 194%
Brand 24%
Brand 32%

Demand

Deo Stick Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 3.1×

Search terms

Top Deo Stick Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

rexona maximum protection136K/yr +61.2%6.6% conv.
rexona deo stick144K/yr +54.1%6.9% conv.
cd deo29K/yr +55.8%0.9% conv.
deo stick damen20K/yr +35.6%2.4% conv.
dove deo stick20K/yr -2.9%0.1% conv.
cd deo wasserlilie13K/yr +90.1%4.2% conv.
deostick damen15K/yr +28.2%2.1% conv.
cd deo roll on7K/yr +107.1%1.1% conv.
rexona deo creme7K/yr +34.2%6.3% conv.
cd wasserlilie5K/yr +91.8%2.5% conv.

Reviews and returns

What reviews say buyers love and hate about Deo Stick Damen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geruch”

17%of negative reviews mention “Geruch”

0.1%of orders come back

“Angst zu „stinken“.”

A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Deo Stick Damen questions

Answered from the same tracked data.

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