Is deo ohne aluminium für frauen profitable to sell on Amazon Germany?

The niche generates €135K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the deo ohne aluminium für frauen niche?

9 brands and 105 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in deo ohne aluminium für frauen?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.

When does demand for deo ohne aluminium für frauen peak?

Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.

What does it cost to enter the deo ohne aluminium für frauen niche?

Listings span €4.10–€28.02; the average listing price is €9.45 (sweet spot $15–$100). The average incumbent carries 9,782 reviews — the moat a new listing must climb.

deo ohne aluminium für frauen

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€4.10–€28.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Market size

Okay€135K

€135K/yr · 139K searches

Avg price

Okay€9.45

avg listing price — sweet spot $15–$100

Review moat

Bad9,781.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, deo ohne aluminium für frauen is a €135K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

deo ohne aluminium für frauen market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €142K–€189K; units × avg price
Conversion rate: 10.3%
Avg BSR: #304
Page quality: 0%
Prime: 93%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

9 falling

Sellers

105

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

lavera27%
WELEDA27%
Native25%
Niyok13%
GREENDOOR4%
Wild1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Open Trend

Top deo ohne aluminium für frauen search terms

native deodorant23K/yr -2.7%6.8% conv.
lavera deo20K/yr +13.1%13.1% conv.
weleda deo19K/yr +8.2%11.4% conv.
niyok deocreme9K/yr -1.2%10.2% conv.
natürliches deo8K/yr +2.3%2.4% conv.
natural deodorant5K/yr +62.7%2.7% conv.
festes deo6K/yr +10.5%1.6% conv.
deo naturkosmetik6K/yr -14.5%3.6% conv.
weleda deo citrus5K/yr +5.5%10.3% conv.
lavera deo roller4K/yr +46.5%20.2% conv.

All search terms

Top deo ohne aluminium für frauen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Native Deodorant für Frauen & Männer - Alkohol- & Aluminiumfrei - Kokosnuss- & Vanille-Duft - Mit natürlichen Inhaltsstoffen aus Sheabutter Kokosöl & Natron - 72 Stunden Schutz vor Geruch (75 ml)

Native€10.324.2★72,960 rev

WELEDA Bio Citrus 24h Deo Roll-on natürliches Naturkosmetik Deodorant mit frischem Zitronen Duft wirksamer Schutz vor Körpergeruch 24 Stunden zuverlässig ohne Aluminium (1 x 50 ml)

WELEDA€5.394.5★3,177 rev

Native Deodorant für Frauen & Männer - Alkohol- & Aluminiumfrei - Meersalz- & Zedern-Duft - Mit natürlichen Inhaltsstoffen aus Sheabutter Kokosöl & Natron - 72 Stunden Schutz vor Geruch (75 ml)

Native€9.824.2★72,960 rev

lavera Deo Roll-on basis sensitiv NATURAL SENSITIVE - vegan - Naturkosmetik - Deo-Roller mit Bio-Aloe Vera - Natürliche Mineralien ohne Aluminium - alkoholfreien Rezeptur - 48-h Schutz - 50 ml

lavera€4.624.5★412 rev

Niyok 2-in-1 anti-transpirante Deocreme Oriental Wood (40ml) Natürliches Deo ohne Aluminium 24h Schutz vor Geruch & Schweiß Deodorant Creme Unisex Feste Deo Creme vegan

Niyok€7.354.5★1,683 rev

Newest

by launch date

lavera Deo Stick Natural & Strong Deodorant mit Bio-Ginseng & natürlichen Mineralien für zuverlässigen Schutz & langanhaltende Frische ohne Aluminiumsalze Naturkosmetik

lavera€6.0740 rev

4mo ago

LAVERA MEN DEO ROLL-ON 1 x 50 ml

lavera€4.68132 rev

1y ago

WELEDA Bio 24h Deo Stick Citrus & Bergamotte Naturkosmetik Deodorant mit frischem Zitronen Duft. Natürlicher Deostick schützt 24h zuverlässig vor Körpergeruch ohne Aluminiumsalze (vegan 50g)

WELEDA€4.94276 rev

2y ago

Deo Creme basis sensitiv NATURAL & SENSITIVE 1 x 50 ml

lavera€5.34519 rev

4y ago

Deo Roll-on NATURAL & REFRESH 1 x 50 ml

lavera€4.10307 rev

5y ago

What buyers say about deo ohne aluminium für frauen

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch41%

“Das einzige natürliche Deodorant, das wirklich wirkt und gut riecht”

Qualität insgesamt11%

“Super product”

Haltbarkeit4%

“Hält zuverlässig”

Komfort insgesamt3%

“Sehr angenehm auf der Haut”

beworben Vs Tatsächliches Produkt3%

“Hält sein Versprechen”

Preis-Leistungs-Verhältnis3%

“Klasse, wertvoll”

Einfache Anwendung3%

“super aufzutragen”

Eignung für Mischhaut2%

“Ich habe den lavera Deo Stick Natural & Strong über mehrere Tage getestet und bin von der Kombination aus Hautverträglichkeit und Wirkung absolut überzeugt”

Allergien2%

“es gab keinerlei Irritationen.”

Haftung/Klebrigkeit2%

“Der Stick erfüllt meine Erwartungen”

What buyers complain about

Geruch30%

“Stinkt”

Preis-Leistungs-Verhältnis11%

“overpriced”

Allergien7%

“Nicht Allergie frei”

Haltbarkeit3%

“Nie wieder”

Einfache Anwendung3%

“Es lässt sich überhaupt nicht gut auftragen”

Funktionalität insgesamt3%

“Wirkt bei mir nicht”

Rückstand2%

“hinterlässt in dunklen Shirts Rückstände.”

Feucht/Trocken2%

“Zu trockener Deo”

Schutz2%

“Leider hält der Schutz meiner Meinung nach nicht 48h”

Benutzerfreundlichkeit1%

“Keine gute Händelbarkeit”

Top return reasons

Geruch52%

Funktionalität insgesamt8%

Produktzustand8%

Defekt Material/Teile7%

Inhaltsstoffe – insgesamt3%

Gesamtgröße3%

Preis-Leistungs-Verhältnis2%

Farbe2%

Benutzerfreundlichkeit2%

Auslaufsicher2%

Common questions

Is deo ohne aluminium für frauen profitable to sell on Amazon Germany?: The niche generates €135K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the deo ohne aluminium für frauen niche?: 9 brands and 105 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in deo ohne aluminium für frauen?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
When does demand for deo ohne aluminium für frauen peak?: Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the deo ohne aluminium für frauen niche?: Listings span €4.10–€28.02; the average listing price is €9.45 (sweet spot $15–$100). The average incumbent carries 9,782 reviews — the moat a new listing must climb.