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deo herren
Launch itA $1.4M/yr market growing +26.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Market size
Great€1.4M€1.4M/yr · 2.0M searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good€1.23–€39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.04avg listing price — sweet spot $15–$100
Review moat
Okay3,182.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality