Is Deo Creme profitable to sell on Amazon Germany?

Flapen scores Deo Creme 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €119K a year across 17 tracked products. Search demand grew +7.9% in the last 90 days.

How competitive is the Deo Creme niche on Amazon Germany?

9 brands and 64 sellers compete in Deo Creme on Amazon Germany. The top 5 Deo Creme products take 61% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Deo Creme?

Deo Creme buyers on Amazon Germany complain most about Geruch, Allergien, and Einfache Anwendung. An estimated 0.1% of orders come back.

When does demand for Deo Creme peak?

Search demand for Deo Creme on Amazon Germany peaks in Jul, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Deo Creme niche?

Deo Creme sells for €8.75 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.64 to €28.23. The average product has 1,214 reviews, the count a new listing must catch up to.

Deo Creme

Fail

Products sell for $8.75 on average, outside the sweet spot, so Deo Creme is a Fail.

Flapen Score: 49
49 / 100Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size: €119K/yr194K searches / yr
90-day growth: +7.9%search demand this quarter
Competition: 61%top-5 click share · 9 brands · 64 sellers

Flapen Score

Deo Creme against its category

The dotted line is the Kosmetik average. Past it, Deo Creme is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Deo Creme market on Amazon at a glance

Shoppers on Amazon Germany searched for Deo Creme 194K times last year and spent an estimated €119K. The top 5 brands take 87% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months: 194K
Growth, 90 days vs prior 90: +7.9%
Conversion, latest week: 7.0%
Market size, estimated: €119Ka year
Peak month: July1.6× the quietest month
Top search term: deocreme37K searches a year

02 · Price

A sale here is worth €8.75.

Listings sell for €8.75 on average, from €3.64 to €28.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €8.75 that is €4K to €7K a year per listing.

Average price: €8.75under the $15 to $100 sweet spot
Price range: €3.64–€28.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #177 within Baden & Körperpflege. It carries 1,214 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 94%
Out of stock, average day: 4.0%
Average rank: #177in Baden & Körperpflege
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 1,214per listing
Listings tracked: 17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Deo Creme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Brand 161%
Brand 28%
Brand 37%
Brand 45%
Brand 55%
Brand 65%
Open — no brand owns it (3 brands, 9%)

Demand

Deo Creme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Deo Creme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

deocreme37K/yr -0.2%4.8% conv.
deo creme30K/yr +0.7%5.1% conv.
greendoor deocreme27K/yr +25.1%15.9% conv.
deocreme damen27K/yr +15.5%4.8% conv.
deo creme damen16K/yr +20.2%4.2% conv.
wolkenseifen14K/yr +4.3%0.6% conv.
wolkenseifen deocreme10K/yr +19.4%1.8% conv.
greendoor deo7K/yr +17.1%8.0% conv.
achselkuss deocreme4K/yr +38.6%1.2% conv.
nadeos deocreme5K/yr +20.7%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Deo Creme

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geruch”

30%of negative reviews mention “Geruch”

0.1%of orders come back

“Guter Schutz, kaum Duft”

A buyer, on “Geruch”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Deo Creme questions

Answered from the same tracked data.

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