Is deo creme profitable to sell on Amazon Germany?

The niche generates €119K/yr across 17 tracked products. 90-day search growth is +7.9%. Flapen's verdict: Skip it (49/100).

How competitive is the deo creme niche?

9 brands and 64 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in deo creme?

Top complaints mined from reviews: Geruch, Allergien, Einfache Anwendung. The return rate is 0.1%.

When does demand for deo creme peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the deo creme niche?

Listings span €3.64–€28.23; the average listing price is €8.75 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.

deo creme

Skip it

Pricing outside the sweet spot ($8.75 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,213.88

avg incumbent reviews — the moat a new listing must climb

Price range

Good€3.64–€28.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.9%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay€119K

€119K/yr · 194K searches

Avg price

Bad€8.75

avg listing price — sweet spot $15–$100

According to Flapen's Amazon Germany niche tracking, deo creme is a €119K/yr Amazon Germany market (194K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

deo creme market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €131K–€175K; units × avg price
Conversion rate: 7.0%
Avg BSR: #177
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 4.0%
Avg brand age: 63 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

GREENDOOR61%
lavera8%
Wolkenseifen7%
Niyok5%
bruno banani5%
PonyHütchen5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top deo creme search terms

deocreme37K/yr -0.2%4.8% conv.
deo creme30K/yr +0.7%5.1% conv.
greendoor deocreme27K/yr +25.1%15.9% conv.
deocreme damen27K/yr +15.5%4.8% conv.
deo creme damen16K/yr +20.2%4.2% conv.
wolkenseifen14K/yr +4.3%0.6% conv.
wolkenseifen deocreme10K/yr +19.4%1.8% conv.
greendoor deo7K/yr +17.1%8.0% conv.
achselkuss deocreme4K/yr +38.6%1.2% conv.
nadeos deocreme5K/yr +20.7%2.0% conv.

All search terms

Top deo creme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GREENDOOR Deo Creme ohne Aluminium und ohne Alkohol vegan 50ml 6 Monatspack stark gegen Schweißgeruch Bio Deodorant natürlich ohne Tierversuche Naturkosmetik mit Aloe Vera dezenter unisex Duft

GREENDOOR€6.294.4★6,453 rev

GREENDOOR kraftvolle Männer Deo Creme 50ml für 6 Monate ohne Körpergeruch natürliches Deodorant mit männlichem Duft anti Schweißgeruch ohne Aluminium Natur Kraft für frische Achseln vegan

GREENDOOR€6.494.4★2,253 rev

GREENDOOR Deo Creme Crystal 50 ml I Aluminiumfreies Deodorant gegen Schweißgeruch I Transparentes Deo ohne weiße Rückstände I Vegane Naturkosmetik ohne Zink Alkohol & Parabene

GREENDOOR€6.484.4★841 rev

GREENDOOR Deo Creme Micro-Silber 3-fach Schutz vegan extra strong 50ml null Schweißgeruch Deodorant ohne Aluminium und Alkohol natürlich ohne Tierversuche dermatologisch bewährt Naturkosmetik

GREENDOOR€7.244.5★468 rev

Wolkenseifen Deocreme Probenset mit 16 Proben Deodorant Deo-Creme (Incl. Neuheit Berlin)

Wolkenseifen€28.234.4★149 rev

Newest

by launch date

NIVEA Dry Comfort Deo Creme Antitranspirant mit 48h Schutz gegen Schweiß und Geruch pflegendes Deodorant mit Dual Protect Formel ohne Ethylalkohol (75ml)

Beiersdorf€3.64115 rev

1y ago

bruno banani Deo Creme Woman 24-Stunden-Creme-Deodorant für Frauen 40ml

bruno banani€4.71384 rev

2y ago

GREENDOOR Deostick Classic 52 g I Aluminiumfreies Deodorant gegen Schweißgeruch I Fester Deo Stick mit dezentem Duft I Vegane Naturkosmetik ohne Palmöl mit Drehmechanismus

GREENDOOR€5.69175 rev

3y ago

Deo Creme basis sensitiv NATURAL & SENSITIVE 1 x 50 ml

lavera€5.34519 rev

4y ago

GREENDOOR Deo Creme Micro-Silber 3-fach Schutz vegan extra strong 50ml null Schweißgeruch Deodorant ohne Aluminium und Alkohol natürlich ohne Tierversuche dermatologisch bewährt Naturkosmetik

GREENDOOR€7.24468 rev

4y ago

What buyers say about deo creme

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch38%

“Bester Deodorant”

Qualität insgesamt9%

“Super Produkt”

Haltbarkeit6%

“hält ewig”

Preis-Leistungs-Verhältnis4%

“Klasse, wertvoll”

beworben Vs Tatsächliches Produkt4%

“Tut was er verspricht”

Einfache Anwendung3%

“super aufzutragen”

Komfort insgesamt3%

“Sehr angenehm auf der Haut”

Inhaltsstoffe – insgesamt3%

“Das Gute ist, dass es keine bedenklichen Inhaltsstoffe enthält”

Schutz2%

“Super Schutz”

Rückstand2%

“Die Deocreme hinterlässt auch keine weißen Spuren am Körper oder an der Kleidung”

What buyers complain about

Geruch30%

“Guter Schutz, kaum Duft”

Allergien14%

“Nicht Allergie frei”

Einfache Anwendung6%

“Hält mit der Deocreme leider nicht mit”

Funktionalität insgesamt5%

“Leider wirkt dieses Deo bei mir überhaupt nicht”

Benutzerfreundlichkeit3%

“die Entnahme unnötig erschwert”

Textur/Konsistenz – insgesamt3%

“Konsistenz nicht gut”

Hartes Gefühl3%

“Die Creme ist nicht mehr so cremig”

Inhaltsstoffe – insgesamt2%

“Keine Deklaration der Inhaltsstoffe”

Preis-Leistungs-Verhältnis2%

“Schade ums Geld”

Auslaufsicher1%

“Durchgefallen”

Top return reasons

Produktzustand35%

Geruch27%

Funktionalität insgesamt8%

Defekt Material/Teile5%

Haftung/Klebrigkeit5%

Feucht/Trocken5%

Benutzerfreundlichkeit2%

Abdeckung2%

Wischfestigkeit2%

Qualität insgesamt2%

Common questions

Is deo creme profitable to sell on Amazon Germany?: The niche generates €119K/yr across 17 tracked products. 90-day search growth is +7.9%. Flapen's verdict: Skip it (49/100).
How competitive is the deo creme niche?: 9 brands and 64 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in deo creme?: Top complaints mined from reviews: Geruch, Allergien, Einfache Anwendung. The return rate is 0.1%.
When does demand for deo creme peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the deo creme niche?: Listings span €3.64–€28.23; the average listing price is €8.75 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.