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Deo Creme

pricing outside the sweet spot ($8.75 avg) — Deo Creme doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 28Growth 35Conversion 75Competition 40Returns 99Price range 54Avg price 24Brand share 31Review moat 57Quality gap 67
This niche Category average · 1,260 niches

Is Deo Creme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deo Creme is a €119K/yr Amazon Germany market (194K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Deo Creme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.9% over the last 90 days and 7.0% of searches end in a purchase.

€119K

revenue / yr

Units sold / yr20K
Search volume / yr+7.9%194K
Conversion rate7.0%
Avg price€8.75

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 64
Top-5 product click share61%
Open market13%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,214

Top Deo Creme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€24K€36K€48K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

64

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

9%

  • GREENDOOR61%
  • lavera8%
  • Wolkenseifen7%
  • Niyok5%
  • bruno banani5%
  • PonyHütchen5%
  • Open — no brand owns it (3 brands, 9%)

Deo Creme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume194KCVR7.0%Products17Brands9Top 5 Brands87%OOS Rate4.0%Rating4.3★Reviews1,214Avg BSR#177
9K7KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Top Deo Creme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • deocreme37K/yr
  • deo creme30K/yr
  • greendoor deocreme27K/yr
  • deocreme damen27K/yr
  • deo creme damen16K/yr
  • wolkenseifen14K/yr
  • wolkenseifen deocreme10K/yr
  • greendoor deo7K/yr
  • achselkuss deocreme4K/yr
  • nadeos deocreme5K/yr

What reviews say buyers love and hate about Deo Creme

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Geruch38%

Bester Deodorant

Qualität insgesamt9%

Super Produkt

Haltbarkeit6%

hält ewig

Preis-Leistungs-Verhältnis4%

Klasse, wertvoll

beworben Vs Tatsächliches Produkt4%

Tut was er verspricht

What buyers complain about

69% of reviews
Geruch30%

Guter Schutz, kaum Duft

Allergien14%

Nicht Allergie frei

Einfache Anwendung6%

Hält mit der Deocreme leider nicht mit

Funktionalität insgesamt5%

Leider wirkt dieses Deo bei mir überhaupt nicht

Benutzerfreundlichkeit3%

die Entnahme unnötig erschwert

Deo Creme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand
35%
2Geruch
27%
3Funktionalität insgesamt
8%
4Defekt Material/Teile
5%
5Haftung/Klebrigkeit
5%

Common Deo Creme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deo Creme 49/100 on Amazon Germany — Skip it. The niche generates €119K/yr across 17 tracked products. Search demand moved +7.9% over the last 90 days.
Search demand for Deo Creme on Amazon Germany peaks in Jul, where the busiest month runs 1.6× the quietest.