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Dejan Garz Bürste

Dejan Garz Bürste shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 32Growth 68Conversion 56Competition 55Returns 97Price range 37Avg price 39Brand share 0Review moat 32Quality gap 72
This niche Category average · 1,260 niches

Is Dejan Garz Bürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dejan Garz Bürste is a €151K/yr Amazon Germany market (302K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Dejan Garz Bürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +49.5% over the last 90 days and 4.7% of searches end in a purchase.

€151K

revenue / yr

Units sold / yr13K
Search volume / yr+49.5%302K
Conversion rate4.7%
Avg price€10.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 21
Top-5 product click share52%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement60%
New entrants (1y)17· 14 succeeded
Avg rating4.3★
Avg reviews3,348

Top Dejan Garz Bürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€18K€24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • DEJAN GARZ95%
  • Kitsch2%
  • OGX1%
  • Vielit1%
  • YANIBEST1%
  • Open — no brand owns it (0%)

Dejan Garz Bürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume302KCVR4.7%Products20Brands5Top 5 Brands100%OOS Rate13.1%Rating4.3★Reviews3,348Avg BSR#109
40K30KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Top Dejan Garz Bürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dejan garz220K/yr
  • dejan garz bürste59K/yr
  • dejan6K/yr
  • haarbürste dejan garz4K/yr
  • raved brush by dejan garz13K/yr

What reviews say buyers love and hate about Dejan Garz Bürste

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Geruch18%

Traumhafter Duft

Qualität insgesamt12%

Top Produkt

Haarstyling7%

Elastisch, Elegant und genau richtig für meine haarstruktur

Weiches Gefühl7%

Fühlt sich gut an

Komfort insgesamt6%

Sie liegt angenehm in der Hand

What buyers complain about

52% of reviews
Qualität insgesamt10%

Ich bin sowohl von der Qualität dieser hochgelobten Produkte, als auch vom Kundenservice enttäuscht

Haltbarkeit7%

Bürste nach zwei Wochen komplett kaputt gebrochen

Eignung für kurzes Haar5%

Nicht für jedes haar geeignet

Preis-Leistungs-Verhältnis5%

Sehr schade bei dem Preis trotz des Amazon Prime

Eignung für lockiges Haar5%

Taugt gar nichts für krauses, widerspenstige Haare

Dejan Garz Bürste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Materialqualität
13%
3Qualität insgesamt
9%
4Farbe
4%
5Defekt Material/Teile
3%

Common Dejan Garz Bürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dejan Garz Bürste 51/100 on Amazon Germany — Worth a look. The niche generates €151K/yr across 20 tracked products. 14 of 17 products launched in the last 360 days are still selling. Search demand moved +49.5% over the last 90 days.
Dejan Garz Bürste buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, Eignung für kurzes Haar, the themes mined from the niche's reviews. Its return rate is 0.6%.