Is Deep Conditioner profitable to sell on Amazon Germany?

Flapen scores Deep Conditioner 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €73K a year across 33 tracked products. 3 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew +4.3% in the last 90 days.

How competitive is the Deep Conditioner niche on Amazon Germany?

13 brands and 119 sellers compete in Deep Conditioner on Amazon Germany. The top 5 Deep Conditioner products take 36% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Deep Conditioner?

Deep Conditioner buyers on Amazon Germany complain most about Geruch, Haarverwandt, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Deep Conditioner peak?

Search demand for Deep Conditioner on Amazon Germany peaks in Jul, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Deep Conditioner niche?

Deep Conditioner sells for €7.73 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.86 to €26.49. The average product has 1,537 reviews, the count a new listing must catch up to.

Deep Conditioner

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $73K a year here, so Deep Conditioner is a Maybe.

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €73K/yr74K searches / yr
90-day growth: +4.3%search demand this quarter
Competition: 36%top-5 click share · 13 brands · 119 sellers

Flapen Score

Deep Conditioner against its category

The dotted line is the Kosmetik average. Past it, Deep Conditioner is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Deep Conditioner market on Amazon at a glance

Shoppers on Amazon Germany searched for Deep Conditioner 74K times last year and spent an estimated €73K. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months: 74K
Growth, 90 days vs prior 90: +4.3%
Conversion, latest week: 12.8%
Market size, estimated: €73Ka year
Peak month: July1.6× the quietest month
Top search term: conditioner locken16K searches a year

02 · Price

A sale here is worth €7.73.

Listings sell for €7.73 on average, from €2.86 to €26.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €7.73 that is €2K to €4K a year per listing.

Average price: €7.73under the $15 to $100 sweet spot
Price range: €2.86–€26.49
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #235 within Shampoo & Spülung. It carries 1,537 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 2.5%
Average rank: #235in Shampoo & Spülung
Average rating: 4.51 starsAmazon Germany average 4.37 stars
Average reviews: 1,537per listing
Listings tracked: 33

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 9
Successful launches: 3Amazon's first-year sales bar
Average brand age: 69 months

Products

Top Deep Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

13 flat

Sellers

119

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

36%

Top 20: 87%

Open market

Brand 166%
Brand 28%
Brand 35%
Brand 45%
Brand 53%
Brand 63%
Open — no brand owns it (7 brands, 8%)

Demand

Deep Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Deep Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

conditioner locken16K/yr +45.0%8.0% conv.
jean & len conditioner15K/yr -1.5%15.8% conv.
locken conditioner10K/yr -1.8%6.6% conv.
jean len conditioner5K/yr -0.5%18.6% conv.
curl conditioner5K/yr -1.0%5.7% conv.
locken spülung4K/yr +11.7%6.9% conv.
curly hair conditioner5K/yr -42.3%4.7% conv.
jean und len conditioner4K/yr +16.1%13.0% conv.
jean and len conditioner4K/yr +15.1%15.4% conv.
jean & len shampoo und conditioner4K/yr -8.9%7.3% conv.

Reviews and returns

What reviews say buyers love and hate about Deep Conditioner

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geruch”

13%of negative reviews mention “Geruch”

0.1%of orders come back

“Stinkt”

A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Deep Conditioner questions

Answered from the same tracked data.

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