Davines
FailThe top 5 brands take 100% of clicks, so Davines is a Fail.
- Flapen Score
- 43 / 100Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 4743
- Market size
- €78K/yr74K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 53%top-5 click share · 1 brands · 40 sellers
Flapen Score
Davines against its category
The dotted line is the Kosmetik average. Past it, Davines is stronger. Inside it, weaker.
Market
The Davines market on Amazon at a glance
Shoppers on Amazon Germany searched for Davines 74K times last year and spent an estimated €78K. One brand takes every click. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 3.8%
- Market size, estimated
- €78Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- davines66K searches a year
02 · Price
A sale here is worth €27.55.
Listings sell for €27.55 on average, from €8.50 to €68.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €27.55 that is €0 to €3K a year per listing.
- Average price
- €27.55inside the $15 to $100 sweet spot
- Price range
- €8.50–€68.53
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
4% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #555 within Haarstyling Produkte. It carries 3,490 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #555in Haarstyling Produkte
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,490per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Davines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
0%
- Brand 1100%
Demand
Davines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Davines
We read the reviews and the return reasons for every product selling here.
“Gestank zum Sprühen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Davines questions
Answered from the same tracked data.









