Is davines profitable to sell on Amazon Germany?

The niche generates €78K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (43/100).

How competitive is the davines niche?

1 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in davines?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.2%.

When does demand for davines peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the davines niche?

Listings span €8.50–€68.53; the average listing price is €27.55 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.

davines

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.55

avg listing price — sweet spot $15–$100

Price range

Great€8.50–€68.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,490.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Market size

Bad€78K

€78K/yr · 74K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, davines is a €78K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

davines market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €55K–€69K; units × avg price
Conversion rate: 3.8%
Avg BSR: #555
Page quality: 0%
Prime: 81%
Sponsored: 4%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

Davines100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top davines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

kiddimoto Davines OI All In One Milk für alle Haartypen 135ml

Davines€30.134.6★12,265 rev

DAVINES OI Shampoo 1er Pack (1 x 280 ml)

Davines€23.724.6★10,222 rev

Davines Oi Haarbutter 250 ml

Davines€32.514.7★3,343 rev

DAVINES MI Curl Building Serum 250ml (1er Pack)

Davines€25.854.4★6,572 rev

DAVINES OI Oil 135 ml

Davines€42.904.6★5,658 rev

Newest

by launch date

Davines Heart of Glass Silkening Shampoo für Blondpflege 250 ml 1 Stück Schwarz

Davines€26.541,422 rev

5y ago

Davines Oi Conditioner 250 ml con Olio di Roucou Nuova Formula

Davines€27.503,041 rev

5y ago

Davines Oi Haarbutter 250 ml

Davines€32.513,343 rev

7y ago

Davines The Chronicles Renaissance Circle Haarmaske 50 ml

Davines€8.503,407 rev

8y ago

Davines Love Curl Enchancing Conditioner 250 ml (1 Stück)

Davines€25.452,329 rev

8y ago

What buyers say about davines

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Produkt”

Geruch13%

“Toller Geruch”

Preis-Leistungs-Verhältnis6%

“Der Preis ist schon stolz”

Helligkeit/Glanz/Glühen6%

“Sie sorgt für echten Glanz”

Haarstyling6%

“Habe dieses Shampoo beim Friseur kennengelernt und bin total begeistert”

Weiches Gefühl5%

“Haare fühlen sich super weich an”

Körperunterstützung3%

“Sehr guter Halt”

beworben Vs Tatsächliches Produkt3%

“Macht was verspricht”

Gesamtgröße3%

“Passt absolut für lange”

Komfort insgesamt3%

“kann nur sagen,dass es sehr angenehm ist.”

What buyers complain about

Geruch23%

“Gestank zum Sprühen”

Preis-Leistungs-Verhältnis19%

“Teuer”

Qualität insgesamt13%

“Dauert, dann ist die Produktqualität auch egal”

Allergien6%

“starke Juckreiz auf den Kopfhaut”

Eignung Fettige Haut6%

“Nur für fettige Haare”

Feucht/Trocken6%

“Zwei Sterne, weil es dry ist”

Textur/Konsistenz – insgesamt4%

“Konsistenz ist auch anders als sollte sein”

Top return reasons

Geruch63%

Ölig/fettig13%

Eignung für kurzes Haar13%

Atmungsaktivität6%

Textur/Konsistenz – insgesamt6%

Common questions

Is davines profitable to sell on Amazon Germany?: The niche generates €78K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (43/100).
How competitive is the davines niche?: 1 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in davines?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.2%.
When does demand for davines peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the davines niche?: Listings span €8.50–€68.53; the average listing price is €27.55 (sweet spot $15–$100). The average incumbent carries 3,490 reviews — the moat a new listing must climb.