How competitive is the Davines niche on Amazon Germany?

1 brands and 40 sellers compete in Davines on Amazon Germany. The top 5 Davines products take 53% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Davines?

Davines buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Davines niche?

Davines sells for €27.55 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.50–€68.53. The average incumbent carries 3,490 reviews — the moat a new listing must climb.

Davines

brand-locked demand (top 5 brands take 100% of clicks) — Davines doesn't clear our bar today.

Flapen Score

Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

This niche Category average · 1,260 niches

Is Davines profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Davines is a €78K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Davines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 3.8% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr3K

Search volume / yr-4.8%74K

Conversion rate3.8%

Avg price€27.55

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 40

Top-5 product click share53%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Davines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

kiddimoto Davines OI All In One Milk für alle Haartypen 135ml

Price: €30.13
Rating: 4.6/5
Reviews: 12,265
Age: 12y ago

DAVINES OI Shampoo 1er Pack (1 x 280 ml)

Price: €23.72
Rating: 4.6/5
Reviews: 10,222
Age: 10y ago

Davines Oi Haarbutter 250 ml

Price: €32.51
Rating: 4.7/5
Reviews: 3,343
Age: 7y ago

DAVINES MI Curl Building Serum 250ml (1er Pack)

Price: €25.85
Rating: 4.4/5
Reviews: 6,572
Age: 12y ago

DAVINES OI Oil 135 ml

Price: €42.90
Rating: 4.6/5
Reviews: 5,658
Age: 13y ago

Newest

by launch date

Davines Heart of Glass Silkening Shampoo für Blondpflege 250 ml 1 Stück Schwarz

Price: €26.54
Rating: 4.6/5
Reviews: 1,422
Age: 5y ago

Davines Oi Conditioner 250 ml con Olio di Roucou Nuova Formula

Price: €27.50
Rating: 4.7/5
Reviews: 3,041
Age: 5y ago

Davines Oi Haarbutter 250 ml

Price: €32.51
Rating: 4.7/5
Reviews: 3,343
Age: 7y ago

Davines The Chronicles Renaissance Circle Haarmaske 50 ml

Price: €8.50
Rating: 4.5/5
Reviews: 3,407
Age: 8y ago

Davines Love Curl Enchancing Conditioner 250 ml (1 Stück)

Price: €25.45
Rating: 4.4/5
Reviews: 2,329
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

Davines100%

Davines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR3.8%Products27Brands1Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,490Avg BSR#555

Peak months: Nov · busiest ÷ quietest = 1.8×

What reviews say buyers love and hate about Davines

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Qualität insgesamt28%

“Super Produkt”

Geruch13%

“Toller Geruch”

Preis-Leistungs-Verhältnis6%

“Der Preis ist schon stolz”

Helligkeit/Glanz/Glühen6%

“Sie sorgt für echten Glanz”

Haarstyling6%

“Habe dieses Shampoo beim Friseur kennengelernt und bin total begeistert”

What buyers complain about

77% of reviews

Geruch23%

“Gestank zum Sprühen”

Preis-Leistungs-Verhältnis19%

“Teuer”

Qualität insgesamt13%

“Dauert, dann ist die Produktqualität auch egal”

Allergien6%

“starke Juckreiz auf den Kopfhaut”

Eignung Fettige Haut6%

“Nur für fettige Haare”

Davines return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

63%

2Ölig/fettig

13%

3Eignung für kurzes Haar

13%

4Atmungsaktivität

5Textur/Konsistenz – insgesamt

Common Davines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Davines 43/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.