Davidoff Cool Water Woman
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Davidoff Cool Water Woman is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 4758
- Market size
- €261K/yr94K searches / yr
- 90-day growth
- +38.8%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 29 sellers
Flapen Score
Davidoff Cool Water Woman against its category
The dotted line is the Kosmetik average. Past it, Davidoff Cool Water Woman is stronger. Inside it, weaker.
Market
The Davidoff Cool Water Woman market on Amazon at a glance
Shoppers on Amazon Germany searched for Davidoff Cool Water Woman 94K times last year and spent an estimated €261K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €261K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +38.8%
- Conversion, latest week
- 9.2%
- Market size, estimated
- €261Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- davidoff cool water woman69K searches a year
02 · Price
A sale here is worth €30.11.
Listings sell for €30.11 on average, from €6.34 to €72.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At €30.11 that is €23K to €30K a year per listing.
- Average price
- €30.11inside the $15 to $100 sweet spot
- Price range
- €6.34–€72.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €23K–€30K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #316 within Baden & Körperpflege. It carries 4,333 reviews at 3.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 83%
- Out of stock, average day
- 9.4%
- Average rank
- #316in Baden & Körperpflege
- Average rating
- 3.75 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,333per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top Davidoff Cool Water Woman products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 224%
- Brand 32%
- Open — no brand owns it (0%)
Demand
Davidoff Cool Water Woman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Davidoff Cool Water Woman search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- davidoff cool water woman69K/yr
- cool water davidoff woman22K/yr
- cool water woman4K/yr
Reviews and returns
What reviews say buyers love and hate about Davidoff Cool Water Woman
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
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FAQ
Common Davidoff Cool Water Woman questions
Answered from the same tracked data.