davidoff
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible€27.27avg listing price — sweet spot $15–$100
Price range
Great€6.87–€77.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€104K€104K/yr · 83K searches
Review moat
Bad9,386.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, davidoff is a €104K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
davidoff market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- €68K–€82K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 65%
- Out of stock
- 11.3%
- Avg brand age
- 78 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 88%
Open market
0%
- DAVIDOFF89%
- Davidoff10%
- JUKMO1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.8×
Top davidoff search terms
- davidoff54K/yr
- davidoff parfüm herren23K/yr
- davidoff herren4K/yr
- davidoff run wild2K/yr
- davidoff run wild herren133/yr
Top davidoff products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft
DAVIDOFF€29.454.4★861 rev
Davidoff Cool Water Man Eau de Toilette
DAVIDOFF€30.384.6★53,595 rev
Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml
DAVIDOFF€39.774.3★50 rev
Davidoff Champion Eau de Toilette 90ml
DAVIDOFF€16.954.5★3,926 rev
Davidoff Cool Water Intense for Him Eau de Parfum
Davidoff€22.174.5★3,455 rev
Newest
by launch date
Davidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 50ml
DAVIDOFF€49.021 rev
Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml
DAVIDOFF€39.7750 rev
Davidoff Cool Water Man Edt Spray 125ml
DAVIDOFF€28.0410 rev
Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft
DAVIDOFF€29.45861 rev
Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft
DAVIDOFF€47.37862 rev
Trending
90-day click momentumDavidoff Cool Water Eau de Parfum Intense Fougère-Duft für Herren Mit grüner Mandarine Kokoswasser und Amber Langanhaltender Duft 50ml
DAVIDOFF€49.025.0★
Davidoff Cool Elixir Safran Mineral Eau de Parfum für Herren 30ml
DAVIDOFF€39.774.3★
Davidoff Cool Water Man Edt Spray 125ml
DAVIDOFF€28.044.3★
Davidoff Cool Elixir Holziges Parfum Intense Mit Noten von Rosenoxid Lavandin und einem Oud-Akkord Luxus Parfums für Herren Langanhaltender Duft
DAVIDOFF€47.374.4★
Davidoff Cool Water Intense for Him Eau de Parfum
Davidoff€22.174.5★
What buyers say about davidoff
What buyers praise and complain about, mined from review topics.What buyers love
“Duftig”
“Alles bestens, gute Qualität”
“Bestes Preis-/Leistungsverhältnis bei den Deo-Sticks”
“Wie erwartet”
“Er hält relativ lange”
“Ideal für Alltag, Büro oder Freizeit, da er nicht zu aufdringlich ist, aber dennoch angenehm präsent bleibt”
“Passt”
“Der Stretchgürtel ist einfach Cool”
“Besonders positiv fällt mir auf, wie einfach der Stick in der Anwendung ist”
“Verschluss ist super stabil und geht nicht einfach so von selbst auf”
What buyers complain about
“Dufte”
“Hält keinen Vormittag”
“aber relativ teuer”
“Keine gute Perfomance”
“Nicht wie versprochen”
“ein bisschen zu schwach”
“hatte ich immer wieder das Problem, dass sie entweder geschmiert haben,”
“bei vielen Produkten hatte ich immer wieder das Problem, dass sie entweder geschmiert haben, unangenehm klebrig waren oder der Duft nach kurzer Zeit verflogen ist.”
Top return reasons
Common questions
- Is davidoff profitable to sell on Amazon Germany?
- The niche generates €104K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the davidoff niche?
- 3 brands and 17 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in davidoff?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
- When does demand for davidoff peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the davidoff niche?
- Listings span €6.87–€77.83; the average listing price is €27.27 (sweet spot $15–$100). The average incumbent carries 9,386 reviews — the moat a new listing must climb.