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Dauerwellen Wickler

Maybe

The average product has only 264 reviews. But shoppers spend an estimated $33K a year here, so Dauerwellen Wickler is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size
€33K/yr111K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
41%top-5 click share · 30 brands · 63 sellers

Flapen Score

Dauerwellen Wickler against its category

The dotted line is the Kosmetik average. Past it, Dauerwellen Wickler is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dauerwellen Wickler market on Amazon at a glance

Shoppers on Amazon Germany searched for Dauerwellen Wickler 111K times last year and spent an estimated €33K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
3.3%
Market size, estimated
€33Ka year
Peak month
February1.3× the quietest month
Top search term
dauerwellen wickler68K searches a year

02 · Price

A sale here is worth €8.96.

Listings sell for €8.96 on average, from €3.09 to €25.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €8.96 that is €896 to €2K a year per listing.

Average price
€8.96under the $15 to $100 sweet spot
Price range
€3.09–€25.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€896–€2K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #236 within Haarstyling Geräte & Styling Zubehör. It carries 264 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#236in Haarstyling Geräte & Styling Zubehör
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
264per listing
Listings tracked
42

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dauerwellen Wickler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

63

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

41%

Top 20: 78%

Open market

36%

  • Brand 122%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Dauerwellen Wickler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dauerwellen Wickler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dauerwellen wickler68K/yr
  • dauerwellen wickler groß12K/yr
  • lockenwickler dauerwelle10K/yr
  • dauerwellwickler7K/yr
  • dauerwellenwickler5K/yr
  • lockenwickler für dauerwelle4K/yr
  • wickler für dauerwelle4K/yr

Reviews and returns

What reviews say buyers love and hate about Dauerwellen Wickler

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Benutzerfreundlichkeit”
1.8%of orders come back
“Nicht so praktisch wie gedacht”
A buyer, on “Benutzerfreundlichkeit”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dauerwellen Wickler questions

Answered from the same tracked data.