How competitive is the Dauerwellen Set Komplett niche on Amazon Germany?

19 brands and 73 sellers compete in Dauerwellen Set Komplett on Amazon Germany. The top 5 Dauerwellen Set Komplett products take 44% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Dauerwellen Set Komplett?

Dauerwellen Set Komplett buyers on Amazon Germany complain most about Geruch, Eignung für lockiges Haar, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Dauerwellen Set Komplett niche?

Dauerwellen Set Komplett sells for €9.70 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.19–€18.49. The average incumbent carries 307 reviews — the moat a new listing must climb.

Dauerwellen Set Komplett

Dauerwellen Set Komplett shows low returns (0.5%), but a small market ($77K/yr) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47

This niche Category average · 1,260 niches

Is Dauerwellen Set Komplett profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dauerwellen Set Komplett is a €77K/yr Amazon Germany market (249K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.

Dauerwellen Set Komplett: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.5% over the last 90 days and 3.2% of searches end in a purchase.

€77K

revenue / yr

Units sold / yr10K

Search volume / yr-1.5%249K

Conversion rate3.2%

Avg price€9.70

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers19 · 73

Top-5 product click share44%

Open market27%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 34 products

Top Dauerwellen Set Komplett products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

basler Aloe Vera Dauerwelle Set F für schwer wellbares Haar

Price: €17.38
Rating: 4.2/5
Reviews: 171
Age: 5y ago

VALQUER Profi Dauerwelle Set No1 für Normales Haar | Dauerhafte Elastische Locken mit Glanz | Vplex Technologie | 215 ml

Price: €10.16
Rating: 3.7/5
Reviews: 409
Age: 6y ago

M:C Meister Coiffeur Profi Wave D2 2 x 80 ml

Price: €8.44
Rating: 4.3/5
Reviews: 111
Age: 13y ago

KERALOCK Intensiv Dauerwelle für unbehandeltes schwer wellbares Haar langanhaltende Locken & Volumen Dauerwellen-Creme beruhigt die Kopfhaut Fixier-Lotion für eine einfache Anwendung

Price: €5.68
Rating: 4.6/5
Reviews: 151
Age: 9y ago

basler Aloe Vera Dauerwelle Set P für poröses und gefärbtes Haar

Price: €15.81
Rating: 4.2/5
Reviews: 174
Age: 5y ago

Newest

by launch date

Wella Professionals Perform Perm Lotion N 75 ml

Price: €7.35
Rating: 4.6/5
Reviews: 38
Age: 1y ago

40 Stück Dauerwellen Wickler 0.35Zoll Dauerwellen Set Komplett Lockenwickler Klein Lockenwickler Kurze Haare für Natürliche Haare Lange Kurze Hare Styling Tool Dauerwelle Papier und Kamm Mit

Price: €7.77
Rating: 3.2/5
Reviews: 9
Age: 1y ago

71 Stück Dauerwellen Wickler 0.75Zoll Dauerwellen Set Komplett Lockenwickler Klein Lockenwickler Kurze Haare für Natürliche Haare Lange Kurze Haare Styling Tool Dauerwelle Papier und Kamm Mit

Price: €7.26
Rating: 3.1/5
Reviews: 17
Age: 1y ago

KERALOCK Männer Dauerwelle für kräftiges Haar langanhaltende Locken & Volumen milde Formel Dauerwellen-Creme für volle definierte Männerlocken einfache Anwendung zu Hause

Price: €4.92
Rating: 3.6/5
Reviews: 41
Age: 1y ago

Scott Cornwall Classic Perm Kit mit Aminosäure-Komplex für dauerhafte Locken und Wellen ohne Duft Blau

Price: €14.25
Rating: 4.1/5
Reviews: 586
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

22%

Basler26%
Valquer Laboratorios19%
M:C Meister Coiffeur14%
Keralock8%
HZHSSG5%
PcvGef5%

Dauerwellen Set Komplett demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume249KCVR3.2%Products34Brands19Top 5 Brands73%OOS Rate12.3%Rating4.0★Reviews307Avg BSR#518

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Dauerwellen Set Komplett search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dauerwellen set komplett98K/yr +10.6%3.1% conv.
dauerwelle57K/yr -13.4%2.5% conv.
dauerwellenflüssigkeit43K/yr -7.9%3.2% conv.
dauerwellen set9K/yr +28.5%2.4% conv.
dauerwelle set7K/yr +16.5%2.0% conv.
dauerwellen6K/yr +6.8%0.6% conv.
dauerwelle set komplett7K/yr -28.5%2.7% conv.
dauerwelle selber machen7K/yr -2.4%1.0% conv.
dauerwellen flüssigkeit6K/yr -36.3%3.2% conv.
dauerwellen set komplett männer4K/yr +22.1%1.6% conv.

What reviews say buyers love and hate about Dauerwellen Set Komplett

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Qualität insgesamt18%

“Leichte Handhabung, gute Qualität”

Benutzerfreundlichkeit12%

“Leichte Handhabung”

Preis-Leistungs-Verhältnis9%

“Guter Preis”

beworben Vs Tatsächliches Produkt9%

“Wie beschrieben, bestens”

Haarstyling8%

“Haare sind perfekt”

What buyers complain about

75% of reviews

Geruch15%

“Stinkt und ist wirkungslos”

Eignung für lockiges Haar12%

“So wird es nichts mit den Locken”

Qualität insgesamt11%

“Schlechtes Produkt”

Funktionalität insgesamt6%

“Hat überhaupt nichts gebracht”

Haltbarkeit6%

“Mehrere Wickler schon bei der ersten Anwendung kaputt gegangen”

Dauerwellen Set Komplett return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

32%

2Qualität insgesamt

13%

3Funktionalität insgesamt

11%

4Eignung für kurzes Haar

5Defekt Material/Teile

Common Dauerwellen Set Komplett questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dauerwellen Set Komplett 52/100 on Amazon Germany — Worth a look. The niche generates €77K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -1.5% over the last 90 days.