Is cushion foundation profitable to sell on Amazon Germany?

The niche generates €63K/yr across 77 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (45/100).

How competitive is the cushion foundation niche?

13 brands and 229 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in cushion foundation?

Top complaints mined from reviews: Farbe, Abdeckung, Eignung für trockene Haut. The return rate is 0.1%.

When does demand for cushion foundation peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the cushion foundation niche?

Listings span €4.26–€26.17; the average listing price is €11.83 (sweet spot $15–$100). The average incumbent carries 8,647 reviews — the moat a new listing must climb.

cushion foundation

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€4.26–€26.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.83

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad8,647.32

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Market size

Bad€63K

€63K/yr · 411K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, cushion foundation is a €63K/yr Amazon Germany market (411K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cushion foundation market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €71K–€95K; units × avg price
Conversion rate: 1.3%
Avg BSR: #162
Page quality: 0%
Prime: 95%
Sponsored: 55%
Out of stock: 0.9%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

13 flat

Sellers

229

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

27%

Top 20: 60%

Open market

L'Oreal Paris55%
MISSHA21%
TIRTIR7%
Essence Cosmetics6%
CLIO PROFESSIONAL3%
MAYBELLINE2%
Open — no brand owns it (7 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top cushion foundation search terms

loreal make-up123K/yr -29.9%1.5% conv.
cushion foundation76K/yr -16.7%0.8% conv.
missha43K/yr -7.9%2.0% conv.
perfect match23K/yr +146.7%0.1% conv.
loreal foundation32K/yr -19.1%1.2% conv.
loreal make up15K/yr -0.0%1.4% conv.
korean foundation11K/yr -4.5%0.2% conv.
perfekt match7K/yr +194.2%0.0% conv.
clio cushion foundation12K/yr -5.3%0.2% conv.
cushion foundation korean11K/yr -35.9%0.5% conv.

All search terms

Top cushion foundation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 2.N Neutral Light 30 ml

L'Oreal Paris€8.074.5★31,409 rev

LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light

L'Oreal Paris€14.533.8★371 rev

Missha Magie Kissen Abdeckung Dauerhaft Stiftung SPF50+ Nr. 21 Licht Beige 15 g Natural Beige

MISSHA€10.744.3★3,205 rev

LOréal Paris Infaillible Fresh Wear Cushion Foundation 24H Halt mit atmungsaktiver flüssiger Formel schwerelose Deckkraft natürliches Finish inklusive Applikator und Spiegel Farbe N100 11g

L'Oreal Paris€14.894.2★459 rev

LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 3.N 3.N Neut Light Med 30 ml

L'Oreal Paris€7.774.5★31,406 rev

Newest

by launch date

Catrice Invisible Cover Cushion Foundation Nr. 027C Nude langanhaltend 10g

Catrice Cosmetics€6.778 rev

2mo ago

LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light

L'Oreal Paris€14.53371 rev

5mo ago

LOréal Paris Infaillible Fresh Wear Cushion Foundation 24H Halt mit atmungsaktiver flüssiger Formel schwerelose Deckkraft natürliches Finish inklusive Applikator und Spiegel Farbe N100 11g

L'Oreal Paris€14.89459 rev

7mo ago

essence BRIGHTEN UP! cushion foundation Nr. 10 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)

Essence Cosmetics€4.26591 rev

10mo ago

essence BRIGHTEN UP! cushion foundation Nr. 02 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)

Essence Cosmetics€4.47591 rev

10mo ago

What buyers say about cushion foundation

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt13%

“Super Produkt”

Abdeckung12%

“Super deckende Foundation”

Eignung für Mischhaut11%

“Solide BB Cream”

Einfache Anwendung7%

“Besonders praktisch finde ich, dass sie mit einem integrierten Applikator und Spiegel geliefert wird – perfekt für unterwegs oder schnelle Touch-ups zwischendurch”

Farbe6%

“Der L’Oréal Paris True Match Hyaluron Tinted Balm (Farbe 1 Very Light)”

Eignung für trockene Haut4%

“Der True Match Tinted Balm von L’Oréal klang interessant, weil er mit seiner Skincare-Basis mehr in Richtung eines getönten Feuchtigkeitsbalsams geht”

Benutzerfreundlichkeit4%

“unkompliziert”

Textur/Konsistenz – insgesamt4%

“Ich habe in den letzten 30 Jahren wirklich unzählige Foundations und Make-ups getestet und natürlich sind die Texturen im Laufe der Zeit immer besser geworden”

Weiches Gefühl3%

“Lässt sich super soft auftragen”

Preis-Leistungs-Verhältnis3%

“Super Preis-Leistung”

What buyers complain about

Farbe14%

“Farbe fraglich”

Abdeckung9%

“Keinesfalls Full Coverage”

Eignung für trockene Haut5%

“Da meine Haut oft zu Trockenheit neigt”

Geruch5%

“Chemischer Geruch”

Feucht/Trocken5%

“trocknet sehr die Haut”

Preis-Leistungs-Verhältnis4%

“Geldverschwendung”

Qualität insgesamt3%

“Leider absoluter Flop”

Haftung/Klebrigkeit3%

“Total klebrig”

Produktzustand2%

“Produkt schnell aufgebraucht”

Haltbarkeit2%

“Haltbarkeit bei mir 0”

Top return reasons

Farbe45%

Gesamtgröße7%

Produktzustand4%

Qualität insgesamt4%

Geruch3%

Funktionalität insgesamt3%

beworben Vs Tatsächliches Produkt3%

Auslaufsicher3%

Eignung für Mischhaut3%

Fleckenbeständigkeit3%

Common questions

Is cushion foundation profitable to sell on Amazon Germany?: The niche generates €63K/yr across 77 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (45/100).
How competitive is the cushion foundation niche?: 13 brands and 229 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in cushion foundation?: Top complaints mined from reviews: Farbe, Abdeckung, Eignung für trockene Haut. The return rate is 0.1%.
When does demand for cushion foundation peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the cushion foundation niche?: Listings span €4.26–€26.17; the average listing price is €11.83 (sweet spot $15–$100). The average incumbent carries 8,647 reviews — the moat a new listing must climb.