Cushion Foundation
a small market ($63K/yr) — Cushion Foundation doesn't clear our bar today.
Flapen Score
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Is Cushion Foundation profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Cushion Foundation is a €63K/yr Amazon Germany market (411K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Cushion Foundation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.0% over the last 90 days and 1.3% of searches end in a purchase.
€63K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 77 products
Top Cushion Foundation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 2.N Neutral Light 30 ml
- Price
- €8.07
- Rating
- 4.5/5
- Reviews
- 31,409
- Age
- 10y ago
LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light
- Price
- €14.53
- Rating
- 3.8/5
- Reviews
- 371
- Age
- 5mo ago
Missha Magie Kissen Abdeckung Dauerhaft Stiftung SPF50+ Nr. 21 Licht Beige 15 g Natural Beige
- Price
- €10.74
- Rating
- 4.3/5
- Reviews
- 3,205
- Age
- 14y ago
LOréal Paris Infaillible Fresh Wear Cushion Foundation 24H Halt mit atmungsaktiver flüssiger Formel schwerelose Deckkraft natürliches Finish inklusive Applikator und Spiegel Farbe N100 11g
- Price
- €14.89
- Rating
- 4.2/5
- Reviews
- 459
- Age
- 7mo ago
LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 3.N 3.N Neut Light Med 30 ml
- Price
- €7.77
- Rating
- 4.5/5
- Reviews
- 31,406
- Age
- 10y ago
Trending
90-day click momentum
Catrice Invisible Cover Cushion Foundation Nr. 027C Nude langanhaltend 10g
- Price
- €6.77
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2mo ago
LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light
- Price
- €14.53
- Rating
- 3.8/5
- Reviews
- 371
- Age
- 5mo ago
essence BRIGHTEN UP! cushion foundation Nr. 10 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)
- Price
- €4.26
- Rating
- 4.1/5
- Reviews
- 591
- Age
- 10mo ago
LOréal Paris True Match Foundation nahtlos verblendbar mit Hyaluronsäure vegane Formel flüssige Textur mittlere Deckkraft natürliches Finish für alle Hauttypen 3.D/W Warm Light Medium 30 ml
- Price
- €7.10
- Rating
- 4.5/5
- Reviews
- 31,409
- Age
- 14y ago
TIRTIR Mask Fit Red Cushion Foundation | Volle Deckkraft Leicht & Hautnah Satin Glow Finish | Koreanisches Cushion Make-up Tattoo-Abdeckung Aufbauend (0 15 Fl Oz) 21N Ivory
- Price
- €11.69
- Rating
- 4.2/5
- Reviews
- 35,632
- Age
- 1y ago
Newest
by launch dateCatrice Invisible Cover Cushion Foundation Nr. 027C Nude langanhaltend 10g
- Price
- €6.77
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2mo ago
LOréal Paris True Match Hyaluron Tinted Balm Getönte Pflege & Foundation mit Hyaluronsäure Make-up für 12H Feuchtigkeit & Glow 80% Hautpflege-Formel 2 Rosy Light
- Price
- €14.53
- Rating
- 3.8/5
- Reviews
- 371
- Age
- 5mo ago
LOréal Paris Infaillible Fresh Wear Cushion Foundation 24H Halt mit atmungsaktiver flüssiger Formel schwerelose Deckkraft natürliches Finish inklusive Applikator und Spiegel Farbe N100 11g
- Price
- €14.89
- Rating
- 4.2/5
- Reviews
- 459
- Age
- 7mo ago
essence BRIGHTEN UP! cushion foundation Nr. 10 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)
- Price
- €4.26
- Rating
- 4.1/5
- Reviews
- 591
- Age
- 10mo ago
essence BRIGHTEN UP! cushion foundation Nr. 02 Nude langanhaltend aufhellend natürlich vegan ölfrei wasserfest ohne Parabene 1er Pack (12g)
- Price
- €4.47
- Rating
- 4.1/5
- Reviews
- 591
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
13 flat
Sellers
229
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
27%
Top 20: 60%
Open market
7%
- L'Oreal Paris55%
- MISSHA21%
- TIRTIR7%
- Essence Cosmetics6%
- CLIO PROFESSIONAL3%
- MAYBELLINE2%
- Open — no brand owns it (7 brands, 7%)
Cushion Foundation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.8×
Top Cushion Foundation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal make-up123K/yr
- cushion foundation76K/yr
- missha43K/yr
- perfect match23K/yr
- loreal foundation32K/yr
- loreal make up15K/yr
- korean foundation11K/yr
- perfekt match7K/yr
- clio cushion foundation12K/yr
- cushion foundation korean11K/yr
What reviews say buyers love and hate about Cushion Foundation
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Super Produkt”
“Super deckende Foundation”
“Solide BB Cream”
“Besonders praktisch finde ich, dass sie mit einem integrierten Applikator und Spiegel geliefert wird – perfekt für unterwegs oder schnelle Touch-ups zwischendurch”
“Der L’Oréal Paris True Match Hyaluron Tinted Balm (Farbe 1 Very Light)”
What buyers complain about
50% of reviews“Farbe fraglich”
“Keinesfalls Full Coverage”
“Da meine Haut oft zu Trockenheit neigt”
“Chemischer Geruch”
“trocknet sehr die Haut”
Cushion Foundation return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cushion Foundation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
