curly hair product
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,942.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.14avg listing price — sweet spot $15–$100
Market size
Okay€169K€169K/yr · 277K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€9.04–€13.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, curly hair product is a €169K/yr Amazon Germany market (277K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curly hair product market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- €139K–€167K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #919
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- SKALA83%
- SKALA EXPERT9%
- BCURVED8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.Peak months: Apr, Dec · busiest ÷ quietest = 2.7×
Top curly hair product search terms
- skala137K/yr
- skala curly hair77K/yr
- afro hair products23K/yr
- skala expert11K/yr
- scala6K/yr
- scala curl cream6K/yr
- skala shampoo4K/yr
- skala expert mais cachos5K/yr
- skala blau3K/yr
Top curly hair product products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKALA Mais Cachos Creme Conditioner 1000 ml Schwarz 1 Stück
SKALA€9.044.1★8,969 rev
SKALA - Maracuja Behandlungscreme und Spülung für Haare | Intensive Pflege | Feuchtigkeitsspendend | Glanz verleihend 1 kg Packung
SKALA€11.644.5★4,951 rev
Skala Expert # Cachos Mais - 100% vegan -
BCURVED€9.374.1★425 rev
Skala Dona Creme De Tratamento -Haarpflegecreme 1000 G (1Er Pack)
SKALA€10.074.1★985 rev
Crema Acondicionadora Mango Y Nuez De Brasil 1000 Ml
SKALA€12.404.4★1,419 rev
Newest
by launch date
Crema Acondicionadora Mais Cachos 1000 Ml
SKALA€10.80328 rev
Skala Mais Cachinhos Treatment
SKALA€11.35422 rev
Skala Potao Do Amor
SKALA EXPERT€13.47979 rev
Skala Expert # Cachos Mais - 100% vegan -
BCURVED€9.37425 rev
SKALA - Vegane Frucht Haarmaske 1000 ml | Intensiver Glanz und Geschmeidigkeit | 3-in-1: Maske Spülung Stylingcreme | 100% Vegan und Tierfreundlich Weiß 1 l Pack
SKALA€12.31256 rev
Trending
90-day click momentumCrema Acondicionadora Mais Cachos 1000 Ml
SKALA€10.804.3★
SKALA Mais Cachos Creme Conditioner 1000 ml Schwarz 1 Stück
SKALA€9.044.1★
SKALA Expert - Avocado Haarbehandlung 1kg | Vegan & Tierfreundlich | 3-in-1 Maske Spülung & Stylingcreme | Für alle Haartypen 1 kg Pack
SKALA EXPERT€12.474.4★
Skala Potao Do Amor
SKALA EXPERT€13.474.5★
Crema Acondicionadora Mango Y Nuez De Brasil 1000 Ml
SKALA€12.404.4★
What buyers say about curly hair product
What buyers praise and complain about, mined from review topics.What buyers love
“Riecht super lecker”
“Top for Curls”
“Super Produkt”
“die Haare fühlen sich weich an.”
“Eine sehr gute Spülung”
“Funktioniert perfeckt”
“Perfekter Style”
“bekomme dadurch meine Locken ausreichend hydriert”
“Für Locken unverzichtbar”
“Minimales Auslaufen beim Transport”
What buyers complain about
“wenn es trocken ist, sieht aus wie Pulver.”
“Zu teuer”
“Für meinen Haartyp war dieses Produkt leider nicht geeignet”
“Nichts für dünnes lockiges Haar”
“Also ich finde da gibt es weitaus bessere Produkte”
“Bei der Lieferung ist jedoch der Deckel aufgeplatzt und hat das halbe Produkt auslaufen lassen”
“es hält nicht richtig”
Top return reasons
Common questions
- Is curly hair product profitable to sell on Amazon Germany?
- The niche generates €169K/yr across 12 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the curly hair product niche?
- 3 brands and 63 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in curly hair product?
- Top complaints mined from reviews: Feucht/Trocken, Preis-Leistungs-Verhältnis, Eignung für kurzes Haar. The return rate is 0.1%.
- When does demand for curly hair product peak?
- Demand peaks in Apr–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the curly hair product niche?
- Listings span €9.04–€13.47; the average listing price is €11.14 (sweet spot $15–$100). The average incumbent carries 1,943 reviews — the moat a new listing must climb.