curlsmith
Worth a lookShows low returns (0.3%), but a small market ($69K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great€16.52avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€3.38–€36.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,310.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad€69K€69K/yr · 90K searches
According to Flapen's Amazon Germany niche tracking, curlsmith is a €69K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
curlsmith market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €66K–€83K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 3.0%
- Avg brand age
- 59 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
85
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
7%
- CURLSMITH78%
- Bali Curls by Hank Ge4%
- Jean & Len4%
- Lottabody3%
- CANTU2%
- Moroccanoil2%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top curlsmith search terms
- curlsmith49K/yr
- curl mousse14K/yr
- curl smith9K/yr
- mousse curly hair6K/yr
- curly hair mousse5K/yr
- curlsmith gel4K/yr
- curlsmith conditioner3K/yr
- curlsmith curl cream662/yr
Top curlsmith products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Curlsmith - Weightless Air Dry Cream - Vegan Leave-In Conditioner for Any Hair Type Smooths Hair (237ml)
CURLSMITH€17.144.3★1,805 rev
Curlsmith - Hydro Style Flexi-Jelly - Vegan Defining Gel for Wavy Curly or Coily Hair (237ml)
CURLSMITH€17.844.4★2,349 rev
Curlsmith - Curl Defining Styling Soufflé - Mittlerer Halt Veganes Styling-Gel für welliges lockiges Haar (237ml)
CURLSMITH€13.744.2★3,898 rev
Curlsmith - In-Shower Style Fixer Vegan Extreme Hold Styling Gel for Dry Wellig Curly or Coily Hair (8 oz)
CURLSMITH€20.534.2★2,266 rev
Curlsmith - Essential Moisture Conditioner Leichte Frizz-Kontrolle für gewelltes lockiges und krauses Haar Vegan (355ml)
CURLSMITH€17.224.4★704 rev
Newest
by launch date
Jean & Len Curling Mousse für definierte Locken mit Sprungkraft bändigt Frizz mit Vitamin E & Panthenol geeignet für die Curly Girl Methode ohne Parabene & Silikone Lockenschaum vegan 200 ml
Jean & Len€3.38163 rev
Curlsmith Fragrance-Free Strong Hold Gel - Starker Halt & Frizz-Kontrolle für definierte Locken Dermatologisch getestet Für alle Lockentypen
CURLSMITH€21.48240 rev
CURLSMITH Full Body Weightless Cleanser Volumen-Shampoo für welliges lockiges oder krauses Haar vegan (355 ml / 12 fl oz)
CURLSMITH€16.38161 rev
Curlsmith Hydrate & Plump Leave-In - Leichter Leave-In Conditioner für Locken Feuchtigkeitsspendend & volumengebend Für alle Lockentypen Vegan und tierversuchsfrei (8 oz)
CURLSMITH€16.33337 rev
BALI CURLS Curl Volume Foam Leichter Styling-Schaumfestiger für Locken Luftiger Lockenschaum für voluminöses Haar Haarschaum für extra Halt und geschmeidige Styling-Ergebnisse 150ml
Bali Curls by Hank Ge€7.76411 rev
Trending
90-day click momentumCurlsmith Fragrance-Free Strong Hold Gel - Starker Halt & Frizz-Kontrolle für definierte Locken Dermatologisch getestet Für alle Lockentypen
CURLSMITH€21.484.4★
BALI CURLS Curl Volume Foam Leichter Styling-Schaumfestiger für Locken Luftiger Lockenschaum für voluminöses Haar Haarschaum für extra Halt und geschmeidige Styling-Ergebnisse 150ml
Bali Curls by Hank Ge€7.764.5★
Curlsmith - Weightless Air Dry Cream - Vegan Leave-In Conditioner for Any Hair Type Smooths Hair (237ml)
CURLSMITH€17.144.3★
Curlsmith - In-Shower Style Fixer Vegan Extreme Hold Styling Gel for Dry Wellig Curly or Coily Hair (8 oz)
CURLSMITH€20.534.2★
CURLSMITH Full Body Weightless Cleanser Volumen-Shampoo für welliges lockiges oder krauses Haar vegan (355 ml / 12 fl oz)
CURLSMITH€16.384.4★
What buyers say about curlsmith
What buyers praise and complain about, mined from review topics.What buyers love
“Curlsmith Hydro Style Flexi-Jelly”
“Duftet sehr gut”
“Super Produkt”
“Super Produkt kann es nur empfehlen wenn man locken hat”
“Hält super”
“Mild und gut”
“Meine locken füllen sich so voll, stark und lebendig”
“Macht sein Ding”
“Feuchtigkeit ohne zu beschweren”
“Nettes Mousse, für den Preis nicht schlecht”
What buyers complain about
“Haare wirken komisch strähnig trocken”
“werden nicht richtig lockig.”
“Riecht furchtbar”
“Teuer”
“Funktioniert überhaupt nicht”
“Kaum Halt dafür klebriges Gefühl”
“Haare total strohig”
“Haare total strohig”
“der meinen Haaren nicht die nötige Griffigkeit verleiht.”
“Die ganze Twist Serie für lockeres Haar überzeugt mich nicht teuer”
Top return reasons
Common questions
- Is curlsmith profitable to sell on Amazon Germany?
- The niche generates €69K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the curlsmith niche?
- 12 brands and 85 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in curlsmith?
- Top complaints mined from reviews: Feucht/Trocken, Eignung für lockiges Haar, Geruch. The return rate is 0.3%.
- When does demand for curlsmith peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the curlsmith niche?
- Listings span €3.38–€36.86; the average listing price is €16.52 (sweet spot $15–$100). The average incumbent carries 3,311 reviews — the moat a new listing must climb.