Is curl cream profitable to sell on Amazon Germany?

The niche generates €190K/yr across 36 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the curl cream niche?

23 brands and 129 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in curl cream?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Eignung für lockiges Haar, Geruch. The return rate is 0.3%.

When does demand for curl cream peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the curl cream niche?

Listings span €3.26–€29.28; the average listing price is €12.99 (sweet spot $15–$100). The average incumbent carries 5,160 reviews — the moat a new listing must climb.

curl cream

Worth a look

Shows low returns (0.3%), but a deep review moat (5,160 avg reviews) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.99

avg listing price — sweet spot $15–$100

Price range

Good€3.26–€29.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€190K

€190K/yr · 294K searches

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Review moat

Bad5,160.14

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, curl cream is a €190K/yr Amazon Germany market (294K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

curl cream market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €195K–€260K; units × avg price
Conversion rate: 5.0%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 10.6%
Avg brand age: 60 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

129

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

46%

Top 20: 86%

Open market

21%

Bali Curls by Hank Ge26%
Moroccanoil26%
CANTU13%
Jean & Len7%
TIGI4%
WELLA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top curl cream search terms

curl cream96K/yr -4.9%4.1% conv.
lockencreme48K/yr -1.5%5.0% conv.
locken creme25K/yr -3.8%4.4% conv.
lockencreme naturlocken20K/yr -2.6%6.4% conv.
moroccanoil curl defining cream14K/yr +46.6%10.9% conv.
curling cream10K/yr +11.6%6.0% conv.
lockenpflege naturlocken set9K/yr -3.9%2.8% conv.
curly cream7K/yr +15.1%4.2% conv.
wavy hair product7K/yr -1.2%1.3% conv.
locken creme für naturlocken8K/yr +0.2%5.3% conv.

All search terms

Top curl cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml

Bali Curls by Hank Ge€8.174.6★508 rev

Cantu Shea Butter Coconut curling Cream 340 g

CANTU€5.884.4★20,725 rev

Moroccanoil Locken Definierende Crème

Moroccanoil€11.334.2★14,641 rev

Moroccanoil Locken Definierende Crème

Moroccanoil€26.624.4★15,300 rev

Jean & Len Traumlocken Curling Cream Reiswasser & Acaibeere für gelocktes & natürlich gewelltes Haar curly girl friendly definiert & verleiht Sprungkraft Lockencreme ohne Silikone vegan 100 ml

Jean & Len€3.264.3★266 rev

Newest

by launch date

Lockencreme Curl Cream Hydrating mit Kokosöl & Sheabutter Definierende Naturlocken Reduziert Frizz Glanz & Pflege für Lockenhaar 150 ml

Tiepetly€8.3829 rev

3mo ago

Garnier Fructis Locken Methode Air Dry Cream definierendes Leave-In für alle Lockentypen mit Hyaluron und Shea-Fettsäuren bändigt Frizz bis zu 100H 1x260ml

Garnier€4.59123 rev

6mo ago

BALI CURLS Set Curl Defining Gel (150 ml) Hydrating Curl Cream (150 ml) & Bonding Oil (30 ml) Pflegeset für definierte glänzende & gepflegte Locken

Bali Curls by Hank Ge€20.77280 rev

8mo ago

BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben

Bali Curls by Hank Ge€15.38270 rev

8mo ago

Jean & Len Traumlocken Curling Cream Reiswasser & Acaibeere für gelocktes & natürlich gewelltes Haar curly girl friendly definiert & verleiht Sprungkraft Lockencreme ohne Silikone vegan 100 ml

Jean & Len€3.26266 rev

1y ago

What buyers say about curl cream

What buyers praise and complain about, mined from review topics.

What buyers love

Eignung für lockiges Haar24%

“Anti-Frizz Lotion”

Qualität insgesamt15%

“Super Produkte”

Geruch14%

“schöner Duft”

Haarstyling9%

“Der beste curl cream bis jetzt”

Weiches Gefühl4%

“angenehm weich, ohne aufdringlich zu sein.”

Feucht/Trocken4%

“Die Garnier Fructis Air Dry Cream begeistert mit ihrer leichten, nährenden Textur”

Preis-Leistungs-Verhältnis3%

“Super preis”

Einfache Anwendung2%

“Besonders praktisch finde ich den Pumpspender, der die Anwendung super einfach macht”

beworben Vs Tatsächliches Produkt2%

“Produkt wie im Beschreibung”

Benutzerfreundlichkeit2%

“Einfache Handhabung mit gutem Ergebnis”

What buyers complain about

Preis-Leistungs-Verhältnis8%

“einzeln sind sie teurer”

Eignung für lockiges Haar8%

“Sind leider trotzdem frizzig”

Geruch7%

“sehr parfümiert”

Eignung für kurzes Haar7%

“Nichts für meine Haare”

Haftung/Klebrigkeit6%

“Kaum Halt dafür klebriges Gefühl”

Feucht/Trocken5%

“Haare wirken komisch strähnig trocken”

Haarverwandt4%

“Haare wirken komisch strähnig trocken”

beworben Vs Tatsächliches Produkt4%

“Hält nicht was es verspricht”

Funktionalität insgesamt3%

“HÄLT NICHT WAS ES VERSPRICHT”

Ölig/fettig3%

“Das Öl ist komplett in der verpackung ausgelaufen”

Top return reasons

Geruch10%

Auslaufsicher9%

Funktionalität insgesamt9%

Eignung für kurzes Haar8%

beworben Vs Tatsächliches Produkt7%

Gesamtgröße6%

Produktzustand6%

Haftung/Klebrigkeit5%

Motorleistung5%