Skip to content

Curl Cream

Curl Cream shows low returns (0.3%), but a deep review moat (5,160 avg reviews) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 38Growth 26Conversion 58Competition 65Returns 99Price range 55Avg price 58Brand share 48Review moat 24Quality gap 67
This niche Category average · 1,260 niches

Is Curl Cream profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Curl Cream is a €190K/yr Amazon Germany market (294K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.

Curl Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.6% over the last 90 days and 5.0% of searches end in a purchase.

€190K

revenue / yr

Units sold / yr20K
Search volume / yr+0.6%294K
Conversion rate5.0%
Avg price€12.99

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers23 · 129
Top-5 product click share46%
Open market24%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement89%
New entrants (1y)10· 7 succeeded
Avg rating4.3★
Avg reviews5,160

Top Curl Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€11K€17K€23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

129

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

46%

Top 20: 86%

Open market

21%

  • Bali Curls by Hank Ge26%
  • Moroccanoil26%
  • CANTU13%
  • Jean & Len7%
  • TIGI4%
  • WELLA3%

Curl Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume294KCVR5.0%Products36Brands23Top 5 Brands76%OOS Rate10.6%Rating4.3★Reviews5,160Avg BSR#43
15K10KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Curl Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • curl cream96K/yr
  • lockencreme48K/yr
  • locken creme25K/yr
  • lockencreme naturlocken20K/yr
  • moroccanoil curl defining cream14K/yr
  • curling cream10K/yr
  • lockenpflege naturlocken set9K/yr
  • curly cream7K/yr
  • wavy hair product7K/yr
  • locken creme für naturlocken8K/yr

What reviews say buyers love and hate about Curl Cream

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Eignung für lockiges Haar24%

Anti-Frizz Lotion

Qualität insgesamt15%

Super Produkte

Geruch14%

schöner Duft

Haarstyling9%

Der beste curl cream bis jetzt

Weiches Gefühl4%

angenehm weich, ohne aufdringlich zu sein.

What buyers complain about

56% of reviews
Preis-Leistungs-Verhältnis8%

einzeln sind sie teurer

Eignung für lockiges Haar8%

Sind leider trotzdem frizzig

Geruch7%

sehr parfümiert

Eignung für kurzes Haar7%

Nichts für meine Haare

Haftung/Klebrigkeit6%

Kaum Halt dafür klebriges Gefühl

Curl Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
10%
2Auslaufsicher
9%
3Funktionalität insgesamt
9%
4Eignung für kurzes Haar
8%
5beworben Vs Tatsächliches Produkt
7%

Common Curl Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curl Cream 53/100 on Amazon Germany — Worth a look. The niche generates €190K/yr across 36 tracked products. 7 of 10 products launched in the last 360 days are still selling. Search demand moved +0.6% over the last 90 days.
Search demand for Curl Cream on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.