Is Curl Cream profitable to sell on Amazon Germany?

Flapen scores Curl Cream 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €190K a year across 36 tracked products. 7 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew +0.6% in the last 90 days.

How competitive is the Curl Cream niche on Amazon Germany?

23 brands and 129 sellers compete in Curl Cream on Amazon Germany. The top 5 Curl Cream products take 46% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Curl Cream?

Curl Cream buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Eignung für lockiges Haar, and Geruch. An estimated 0.3% of orders come back.

When does demand for Curl Cream peak?

Search demand for Curl Cream on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Curl Cream niche?

Curl Cream sells for €12.99 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.26 to €29.28. The average product has 5,160 reviews, the count a new listing must catch up to.

Curl Cream

Maybe

An estimated 0.3% of orders come back. But the average product has 5,160 reviews to catch up to, so Curl Cream is a Maybe.

Flapen Score: 53
53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size: €190K/yr294K searches / yr
90-day growth: +0.6%search demand this quarter
Competition: 46%top-5 click share · 23 brands · 129 sellers

Flapen Score

Curl Cream against its category

The dotted line is the Kosmetik average. Past it, Curl Cream is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Curl Cream market on Amazon at a glance

Shoppers on Amazon Germany searched for Curl Cream 294K times last year and spent an estimated €190K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €190K a year.

Searches, last 12 months: 294K
Growth, 90 days vs prior 90: +0.6%
Conversion, latest week: 5.0%
Market size, estimated: €190Ka year
Peak month: November1.5× the quietest month
Top search term: curl cream96K searches a year

02 · Price

A sale here is worth €12.99.

Listings sell for €12.99 on average, from €3.26 to €29.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.99 that is €3K to €6K a year per listing.

Average price: €12.99under the $15 to $100 sweet spot
Price range: €3.26–€29.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #43 within Haarstyling Produkte. It carries 5,160 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 10.6%
Average rank: #43in Haarstyling Produkte
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 5,160per listing
Listings tracked: 36

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 10
Successful launches: 7Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Curl Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

129

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

46%

Top 20: 86%

Open market

21%

Brand 126%
Brand 226%
Brand 313%
Brand 47%
Brand 54%
Brand 63%

Demand

Curl Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Curl Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

curl cream96K/yr -4.9%4.1% conv.
lockencreme48K/yr -1.5%5.0% conv.
locken creme25K/yr -3.8%4.4% conv.
lockencreme naturlocken20K/yr -2.6%6.4% conv.
moroccanoil curl defining cream14K/yr +46.6%10.9% conv.
curling cream10K/yr +11.6%6.0% conv.
lockenpflege naturlocken set9K/yr -3.9%2.8% conv.
curly cream7K/yr +15.1%4.2% conv.
wavy hair product7K/yr -1.2%1.3% conv.
locken creme für naturlocken8K/yr +0.2%5.3% conv.

Reviews and returns

What reviews say buyers love and hate about Curl Cream

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Eignung für lockiges Haar”

8%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.3%of orders come back

“einzeln sind sie teurer”

A buyer, on “Preis-Leistungs-Verhältnis”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Curl Cream questions

Answered from the same tracked data.

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