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Cruella Perücke

Fail

Demand is soft, at -94.0% this quarter, so Cruella Perücke is a Fail.

Flapen Score
34
34 / 100
Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47
Market size
€24K/yr37K searches / yr
90-day growth
-94.0%search demand this quarter
Competition
60%top-5 click share · 11 brands · 12 sellers

Flapen Score

Cruella Perücke against its category

The dotted line is the Kosmetik average. Past it, Cruella Perücke is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cruella Perücke market on Amazon at a glance

Shoppers on Amazon Germany searched for Cruella Perücke 37K times last year and spent an estimated €24K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-94.0%
Conversion, latest week
4.2%
Market size, estimated
€24Ka year
Peak month
February35.1× the quietest month
Top search term
perücke schwarz weiß13K searches a year

02 · Price

A sale here is worth €15.59.

Listings sell for €15.59 on average, from €7.45 to €20.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €15.59 that is €0 to €2K a year per listing.

Average price
€15.59inside the $15 to $100 sweet spot
Price range
€7.45–€20.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
13.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.0% of listings are out of stock. The average listing ranks #798 within Haarverlängerungen & Perücken. It carries 2,900 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
34.0%
Average rank
#798in Haarverlängerungen & Perücken
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
2,900per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cruella Perücke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

12

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Brand 123%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Cruella Perücke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 35.1×

Search terms

Top Cruella Perücke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perücke schwarz weiß13K/yr
  • cruella de vil perücke14K/yr
  • cruella perücke10K/yr

Reviews and returns

What reviews say buyers love and hate about Cruella Perücke

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
50%of negative reviews mention “Gesamtgröße”
13.7%of orders come back
“Allerdings eher für kleine Köpfe”
A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Cruella Perücke questions

Answered from the same tracked data.