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Creme

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Creme is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size
€170K/yr192K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
45%top-5 click share · 9 brands · 83 sellers

Flapen Score

Creme against its category

The dotted line is the Kosmetik average. Past it, Creme is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Creme market on Amazon at a glance

Shoppers on Amazon Germany searched for Creme 192K times last year and spent an estimated €170K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €170K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
8.7%
Market size, estimated
€170Ka year
Peak month
June2.4× the quietest month
Top search term
nivea q1035K searches a year

02 · Price

A sale here is worth €10.23.

Listings sell for €10.23 on average, from €3.44 to €24.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €10.23 that is €3K to €5K a year per listing.

Average price
€10.23under the $15 to $100 sweet spot
Price range
€3.44–€24.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #128 within Gesicht. It carries 2,264 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
2.7%
Average rank
#128in Gesicht
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
2,264per listing
Listings tracked
28

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Creme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

83

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

5%

  • Brand 139%
  • Brand 231%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Creme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Creme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea q1035K/yr
  • straffende bodylotion17K/yr
  • hautstraffende bodylotion13K/yr
  • nivea q10 anti falten21K/yr
  • straffende körpercreme extrem11K/yr
  • nivea q10 bodylotion11K/yr
  • hautstraffende creme nach abnehmen11K/yr
  • hautstraffung9K/yr
  • vino gold asam9K/yr
  • nivea anti falten creme6K/yr

Reviews and returns

What reviews say buyers love and hate about Creme

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geruch”
7%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“ansonsten nicht viel effekt”
A buyer, on “Funktionalität insgesamt”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Creme questions

Answered from the same tracked data.