Is contouring stick profitable to sell on Amazon Germany?

The niche generates €71K/yr across 61 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (47/100).

How competitive is the contouring stick niche?

22 brands and 113 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in contouring stick?

Top complaints mined from reviews: Farbe, Haltbarkeit, Geruch. The return rate is 0.4%.

When does demand for contouring stick peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the contouring stick niche?

Listings span €2.39–€21.73; the average listing price is €7.41 (sweet spot $15–$100). The average incumbent carries 3,737 reviews — the moat a new listing must climb.

contouring stick

Skip it

Soft demand (-27.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay€2.39–€21.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,736.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.41

avg listing price — sweet spot $15–$100

Market size

Bad€71K

€71K/yr · 313K searches

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, contouring stick is a €71K/yr Amazon Germany market (313K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

contouring stick market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €74K–€93K; units × avg price
Conversion rate: 3.1%
Avg BSR: #51
Page quality: 0%
Prime: 97%
Sponsored: 82%
Out of stock: 0.8%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

113

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

34%

Top 20: 69%

Open market

29%

Essence Cosmetics21%
NYX PROFESSIONAL MAKEUP20%
Kiko Milano14%
e.l.f.6%
Catrice Cosmetics6%
M. Asam5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top contouring stick search terms

contouring stick86K/yr -31.4%3.0% conv.
bronzer stick44K/yr -12.8%2.7% conv.
contour34K/yr -23.6%1.2% conv.
contour stick20K/yr -16.0%2.3% conv.
contouring25K/yr -32.5%2.5% conv.
essence bronzer17K/yr -18.1%3.0% conv.
conturingstick19K/yr -35.7%3.6% conv.
konturenstift gesicht11K/yr -52.0%3.6% conv.
nyx contour stick8K/yr -31.6%2.8% conv.
bronzer essence5K/yr -21.1%2.3% conv.

All search terms

Top contouring stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX Professional Makeup Doppelseitig Highlighter and Konturenstift Cremige Textur Farbton: Light

NYX PROFESSIONAL MAKEUP€8.084.3★27,001 rev

essence baby got bronze bronzing stick 10 cinnamon spice Cremiger Bronzer für einen sanft gebräunten Look Leicht zu verblenden Vegane Kosmetik 5 5 g

Essence Cosmetics€2.394.4★4,497 rev

KIKO Milano Sculpting Touch Creamy Stick Contour 203 | Konturenstift Für Das Gesicht: Cremige Textur Und Mattes Finish

Kiko Milano€8.914.5★4,823 rev

NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g

NYX PROFESSIONAL MAKEUP€6.904.6★5,398 rev

KIKO Milano Sculpting Touch Creamy Stick Contour 202 | Konturenstift Für Das Gesicht: Cremige Textur Und Mattes Finish

Kiko Milano€8.474.5★4,825 rev

Newest

by launch date

LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 110 Toasted Sunlight 1 Stück

L'Oreal Paris€8.95307 rev

5mo ago

LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 130 Sunkissed Dore 1 Stück

L'Oreal Paris€8.19307 rev

5mo ago

LOPHE Contouring Stick 4 Farben Konturenstift Make-up Set mit Highlighter Stick 2-in-1 Contour Highlighter Kit für Geformten Look

LOPHE€5.6226 rev

8mo ago

Physicians Formula Butter Glow & Go Doppelter Contour Stick für Wangen Augen und Lippen Komplementäre Farbtöne zum Bräunen Konturieren und als Rouge Beachy Pink

Physicians Formula€13.362,148 rev

1y ago

Manhattan Multi-Tasker 3-In-1 Bronzing Stick cremiger Bronzer mit lichtreflektierenden Pigmenten warm-schimmerndes Finish vegane Formel 4 5 g Fb. 001 Light

Mahattan€6.9732 rev

1y ago

What buyers say about contouring stick

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe17%

“Stark Pigmentiert”

Qualität insgesamt16%

“Super Produkt”

Textur/Konsistenz – insgesamt9%

“Besonders angenehm ist die feine Textur, die sich leicht auftragen und verblenden lässt, ohne fleckig zu werden oder sich in Linien abzusetzen”

Einfache Anwendung8%

“Der Stick lässt sich super leicht auftragen und verblenden, auch ohne Profi-Hand”

Eignung für Mischhaut5%

“Warmer Bronzer-Stick mit schönem Glow für warme Hauttypen”

Weiches Gefühl5%

“Super cremig”

Benutzerfreundlichkeit4%

“Einfacher Handhabung”

Pinselqualität4%

“Pinselenden super”

Helligkeit/Glanz/Glühen4%

“Sehr schöner Glow”

Preis-Leistungs-Verhältnis3%

“sein Geld wert”

What buyers complain about

Farbe19%

“Zu wenig pigmentiert”

Haltbarkeit6%

“hält es nicht den ganzen Tag”

Geruch5%

“Geruch etwas doll”

Haftung/Klebrigkeit4%

“Kleber unterirdisch”

Farbverblassen/Verfärbung4%

“Gibt mir zu wenig Farbe ab”

Gesamtgröße3%

“kleiner als erwartet”

Benutzerfreundlichkeit3%

“Beim Abschminken fand ich es allerdings etwas schwierig”

beworben Vs Tatsächliches Produkt2%

“anders als durch die Abbildung erwartet”

Feucht/Trocken2%

“Deckt nicht so richtig ab und eher trocken”

Lackqualität2%

“In der Farbkompination könnte es Verbesserungen geben”

Top return reasons

Farbe45%

Gesamtgröße8%

Defekt Material/Teile6%

Qualität insgesamt5%

Funktionalität insgesamt5%

Produktzustand3%