Contouring Stick

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

3.1%

Market size, estimated

€71Ka year

Peak month

December1.7× the quietest month

Top search term

contouring stick86K searches a year

Listings sell for €7.41 on average, from €2.39 to €21.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €7.41 that is €741 to €2K a year per listing.

Average price

€7.41under the $15 to $100 sweet spot

Price range

€2.39–€21.73

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

€741–€2K

Returns

0.4%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #51 within Make-Up. It carries 3,737 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

97%

Out of stock, average day

0.8%

Average rank

#51in Make-Up

Average rating

4.38 starsAmazon Germany average 4.37 stars

Average reviews

3,737per listing

Listings tracked

61

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months