Contouring Stick
soft demand (-27.7% this quarter) — Contouring Stick doesn't clear our bar today.
Flapen Score
Ranks 619 of 1,260 Kosmetik niches · on the category median
Is Contouring Stick profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Contouring Stick is a €71K/yr Amazon Germany market (313K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Contouring Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.7% over the last 90 days and 3.1% of searches end in a purchase.
€71K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 61 products
Top Contouring Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NYX Professional Makeup Doppelseitig Highlighter and Konturenstift Cremige Textur Farbton: Light
- Price
- €8.08
- Rating
- 4.3/5
- Reviews
- 27,001
- Age
- 11y ago
essence baby got bronze bronzing stick 10 cinnamon spice Cremiger Bronzer für einen sanft gebräunten Look Leicht zu verblenden Vegane Kosmetik 5 5 g
- Price
- €2.39
- Rating
- 4.4/5
- Reviews
- 4,497
- Age
- 4y ago
KIKO Milano Sculpting Touch Creamy Stick Contour 203 | Konturenstift Für Das Gesicht: Cremige Textur Und Mattes Finish
- Price
- €8.91
- Rating
- 4.5/5
- Reviews
- 4,823
- Age
- 2y ago
NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g
- Price
- €6.90
- Rating
- 4.6/5
- Reviews
- 5,398
- Age
- 2y ago
KIKO Milano Sculpting Touch Creamy Stick Contour 202 | Konturenstift Für Das Gesicht: Cremige Textur Und Mattes Finish
- Price
- €8.47
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 2y ago
Trending
90-day click momentum
LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 110 Toasted Sunlight 1 Stück
- Price
- €8.95
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 5mo ago
LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 130 Sunkissed Dore 1 Stück
- Price
- €8.19
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 5mo ago
LOPHE Contouring Stick 4 Farben Konturenstift Make-up Set mit Highlighter Stick 2-in-1 Contour Highlighter Kit für Geformten Look
- Price
- €5.62
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago
NYX Professional Makeup Highlighter & Konturenstift Konturenstift mit zwei Enden Formt und hellt auf Verblendbar & Vegan Wonder Stick Medium Tan
- Price
- €9.90
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 13y ago
NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g
- Price
- €6.90
- Rating
- 4.6/5
- Reviews
- 5,398
- Age
- 2y ago
Newest
by launch dateLOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 110 Toasted Sunlight 1 Stück
- Price
- €8.95
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 5mo ago
LOréal Paris Lumi Bronze Le Stick Soleil Creme-zu-Puder Bronzer-Stick für einen natürlichen Glow leicht verblendbar & aufbaubar Farbe: 130 Sunkissed Dore 1 Stück
- Price
- €8.19
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 5mo ago
LOPHE Contouring Stick 4 Farben Konturenstift Make-up Set mit Highlighter Stick 2-in-1 Contour Highlighter Kit für Geformten Look
- Price
- €5.62
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 8mo ago
Physicians Formula Butter Glow & Go Doppelter Contour Stick für Wangen Augen und Lippen Komplementäre Farbtöne zum Bräunen Konturieren und als Rouge Beachy Pink
- Price
- €13.36
- Rating
- 4.4/5
- Reviews
- 2,148
- Age
- 1y ago
Manhattan Multi-Tasker 3-In-1 Bronzing Stick cremiger Bronzer mit lichtreflektierenden Pigmenten warm-schimmerndes Finish vegane Formel 4 5 g Fb. 001 Light
- Price
- €6.97
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
113
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
34%
Top 20: 69%
Open market
29%
- Essence Cosmetics21%
- NYX PROFESSIONAL MAKEUP20%
- Kiko Milano14%
- e.l.f.6%
- Catrice Cosmetics6%
- M. Asam5%
Contouring Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Contouring Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- contouring stick86K/yr
- bronzer stick44K/yr
- contour34K/yr
- contour stick20K/yr
- contouring25K/yr
- essence bronzer17K/yr
- conturingstick19K/yr
- konturenstift gesicht11K/yr
- nyx contour stick8K/yr
- bronzer essence5K/yr
What reviews say buyers love and hate about Contouring Stick
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Stark Pigmentiert”
“Super Produkt”
“Besonders angenehm ist die feine Textur, die sich leicht auftragen und verblenden lässt, ohne fleckig zu werden oder sich in Linien abzusetzen”
“Der Stick lässt sich super leicht auftragen und verblenden, auch ohne Profi-Hand”
“Warmer Bronzer-Stick mit schönem Glow für warme Hauttypen”
What buyers complain about
50% of reviews“Zu wenig pigmentiert”
“hält es nicht den ganzen Tag”
“Geruch etwas doll”
“Kleber unterirdisch”
“Gibt mir zu wenig Farbe ab”
Contouring Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Contouring Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
