Conditioner
MaybeAn estimated 0.1% of orders come back. But the average product has 3,847 reviews to catch up to, so Conditioner is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 4754
- Market size
- €287K/yr837K searches / yr
- 90-day growth
- +46.9%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 159 sellers
Flapen Score
Conditioner against its category
The dotted line is the Kosmetik average. Past it, Conditioner is stronger. Inside it, weaker.
Market
The Conditioner market on Amazon at a glance
Shoppers on Amazon Germany searched for Conditioner 837K times last year and spent an estimated €287K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €287K a year.
- Searches, last 12 months
- 837K
- Growth, 90 days vs prior 90
- +46.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €287Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- haarspãlung conditioner86K searches a year
02 · Price
A sale here is worth €9.59.
Listings sell for €9.59 on average, from €1.85 to €26.93. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €9.59 that is €14K to €19K a year per listing.
- Average price
- €9.59under the $15 to $100 sweet spot
- Price range
- €1.85–€26.93
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €14K–€19K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #67 within Shampoo & Spülung. It carries 3,847 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #67in Shampoo & Spülung
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,847per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
159
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 83%
Open market
18%
- Brand 129%
- Brand 223%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 65%
Demand
Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- haarspãlung conditioner86K/yr
- conditioner206K/yr
- conditioner haar80K/yr
- haarspülung65K/yr
- spülung haare58K/yr
- spülung47K/yr
- pantene pro v spülung52K/yr
- olaplex conditioner31K/yr
- hair conditioner32K/yr
- olaplex 538K/yr
Reviews and returns
What reviews say buyers love and hate about Conditioner
We read the reviews and the return reasons for every product selling here.
“Schade bei den Preisen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Conditioner questions
Answered from the same tracked data.









