Conditioner
MaybeAn estimated 0.1% of orders come back. But the average product has 3,847 reviews to catch up to, so Conditioner is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 4754
- Market size
- €287K/yr837K searches / yr
- 90-day growth
- +46.9%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 159 sellers
Flapen Score
Conditioner against its category
The dotted line is the Kosmetik average. Past it, Conditioner is stronger. Inside it, weaker.
Market
The Conditioner market on Amazon at a glance
Shoppers on Amazon Germany searched for Conditioner 837K times last year and spent an estimated €287K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €287K a year.
- Searches, last 12 months
- 837K
- Growth, 90 days vs prior 90
- +46.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €287Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- haarspãlung conditioner86K searches a year
02 · Price
A sale here is worth €9.59.
Listings sell for €9.59 on average, from €1.85 to €26.93. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €9.59 that is €14K to €19K a year per listing.
- Average price
- €9.59under the $15 to $100 sweet spot
- Price range
- €1.85–€26.93
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €14K–€19K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #67 within Shampoo & Spülung. It carries 3,847 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #67in Shampoo & Spülung
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,847per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olaplex N.5 Bond Maintenance Hair Strengthening Conditioner: Repairs Damage & Defend Against Future Breakage | Reduce Frizz | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- €15.06
- Rating
- 4.5/5
- Reviews
- 10,544
- Age
- 5y ago

Pantene ProV Repair&Care Pflegespülung 800ml Pumpspender. Schwaches Trockenes Geschädigtes Haar. Schwerelose tägliche Spülung. Fettet Nicht. Mit Pro-Vitamin B5 & Nährstoff-Formel. Active Nutri-Plex
- Price
- €7.69
- Rating
- 4.8/5
- Reviews
- 1,322
- Age
- 2y ago

Wella Professionals Fusion Intense Repair Conditioner tiefenreparierende Haarspülung mit Aminosäuren intensive Haarpflege für kaputtes Haar glättender Deep Conditioner gegen Haarbruch 200 ml
- Price
- €10.56
- Rating
- 4.7/5
- Reviews
- 4,091
- Age
- 4y ago

Pantene Pro-V Grow Strong Pflegespülung mit Biotin und Proteinverstärker 1000ml Pumpspender. Pro-V Miracles Pflegespülung Hilft Haarverlust durch Haarbruch zu Reduzieren. Für Trockenes Haar
- Price
- €9.41
- Rating
- 4.7/5
- Reviews
- 396
- Age
- 2y ago

Garnier Wahre Schätze Regenerierende Feuchtigkeitsspendende Spülung Traube Hydraboost Conditioner für feuchtigkeitsbedürftiges Haar 200 ml
- Price
- €1.90
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Garnier Wahre Schätze Regenerierende Feuchtigkeitsspendende Spülung Traube Hydraboost Conditioner für feuchtigkeitsbedürftiges Haar 200 ml
- Price
- €1.90
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 6mo ago

LOréal Paris Elvital Collagen Lifter Kräftigende Pflegespülung hydratisierender Conditioner mit Kollagen-AS-Fragmenten für feines & plattes Haar mehr Volumen ohne Beschweren 250 ml
- Price
- €3.01
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 6mo ago

LOréal Paris Elvital Hydra Hyaluronic feuchtigkeitsspendendes XXXL Shampoo für glänzendes Haar Hyaluron Shampoo für einen Feuchtigkeitsboost & Schutz langanhaltende Feuchtigkeit und Pflege 1000ml
- Price
- €6.56
- Rating
- 4.7/5
- Reviews
- 2,224
- Age
- 3y ago

LOréal Elvive Feuchtigkeitsspendende Conditioner für trockenes und stumpfes Haar strahlendes voluminöses und leichtes Haar bis zu 72 Stunden Feuchtigkeit angereichert mit reiner Hyaluronsäure
- Price
- €7.66
- Rating
- 4.7/5
- Reviews
- 162
- Age
- 1y ago

Redken Extreme Conditioner: Stärkende Spülung für geschädigtes Haar
- Price
- €15.93
- Rating
- 4.6/5
- Reviews
- 4,658
- Age
- 5y ago
Newest
by launch date
LOréal Paris Elvital Collagen Lifter Kräftigende Pflegespülung hydratisierender Conditioner mit Kollagen-AS-Fragmenten für feines & plattes Haar mehr Volumen ohne Beschweren 250 ml
- Price
- €3.01
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 6mo ago

Garnier Wahre Schätze Regenerierende Feuchtigkeitsspendende Spülung Traube Hydraboost Conditioner für feuchtigkeitsbedürftiges Haar 200 ml
- Price
- €1.90
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 6mo ago

Pantene Pro-V Moisture Boost Pflegespülung 800ml Pumpspender. Normales und Trockenes Haar. Schwerelose Tägliche Pflegespülung mit Pro-Vitamin B5 und Nährstoffmischung. Ohne Mineralöle
- Price
- €8.29
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 11mo ago

LOréal Elvive Feuchtigkeitsspendende Conditioner für trockenes und stumpfes Haar strahlendes voluminöses und leichtes Haar bis zu 72 Stunden Feuchtigkeit angereichert mit reiner Hyaluronsäure
- Price
- €7.66
- Rating
- 4.7/5
- Reviews
- 162
- Age
- 1y ago

Olaplex N.5 Leave-In Conditioner: Reparierendes Leave-In Zur Feuchtigkeitsversorgung Versiegelung Von Spliss Und Zum Schutz Ses Haars 100 mL
- Price
- €17.22
- Rating
- 4.4/5
- Reviews
- 2,310
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
159
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 83%
Open market
18%
- Pantene29%
- Olaplex23%
- Garnier8%
- L'Oreal Paris8%
- Wella Professionals8%
- Redken5%
Demand
Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haarspãlung conditioner86K/yr
- conditioner206K/yr
- conditioner haar80K/yr
- haarspülung65K/yr
- spülung haare58K/yr
- spülung47K/yr
- pantene pro v spülung52K/yr
- olaplex conditioner31K/yr
- hair conditioner32K/yr
- olaplex 538K/yr
Reviews and returns
What reviews say buyers love and hate about Conditioner
We read the reviews and the return reasons for every product selling here.
“Schade bei den Preisen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









