Concealer
prices mostly outside the sweet spot ($2.30–$12.09) — Concealer doesn't clear our bar today.
Flapen Score
Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47
Is Concealer profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Concealer is a €178K/yr Amazon Germany market (909K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Concealer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.5% over the last 90 days and 3.7% of searches end in a purchase.
€178K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Concealer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Hydrating Camo Concealer Faltenfreie und Vollständige Abdeckung Satiniertes Finish Deckt ab Korrigiert und Betont Fair Warm 0 203 Fl Oz (6mL)
- Price
- €6.95
- Rating
- 4.3/5
- Reviews
- 54,399
- Age
- 5y ago
Maybelline New York Instant Anti-Age Effekt Löscher Concealer gegen Augenringe & Falten Mit Goji-Beere & Haloxyl Mikro-Lösch-Applikator für präzises Abdecken Nr. 01 Light 6 8ml
- Price
- €5.43
- Rating
- 4.4/5
- Reviews
- 13,041
- Age
- 13y ago
CATRICE True Skin High Cover Concealer 010 Cool Cashmere Hohe Deckkraft & Feuchtigkeit Natürliches mattes Finish ohne Maskeneffekt Makeup Vegan & Wasserfest 4 5 ml
- Price
- €3.41
- Rating
- 4.5/5
- Reviews
- 8,768
- Age
- 5y ago
Maybelline New York Abdeckstift Fit Me! Concealer Für makellose Haut Alle Hauttypen Nr. 15 Fair 6 8 ml
- Price
- €4.60
- Rating
- 4.4/5
- Reviews
- 43,275
- Age
- 14y ago
Maybelline New York Instant Anti-Age Effekt Löscher Concealer gegen Augenringe & Falten Mit Goji-Beere & Haloxyl Mikro-Lösch-Applikator für präzises Abdecken Nr. 03 Fair 6 8ml
- Price
- €5.79
- Rating
- 4.4/5
- Reviews
- 13,041
- Age
- 13y ago
Trending
90-day click momentumMaybelline New York Instant Anti-Age Effekt Löscher Concealer gegen Augenringe & Falten Mit Goji-Beere & Haloxyl Mikro-Lösch-Applikator für präzises Abdecken Nr. 03 Fair 6 8ml
- Price
- €5.79
- Rating
- 4.4/5
- Reviews
- 13,041
- Age
- 13y ago
Camo Color Corrector
- Price
- €4.35
- Rating
- 4.1/5
- Reviews
- 16,836
- Age
- 2y ago
e.l.f. Hydrating Camo Concealer Faltenfreie und Vollständige Abdeckung Satiniertes Finish Deckt ab Korrigiert und Betont Fair Warm 0 203 Fl Oz (6mL)
- Price
- €6.95
- Rating
- 4.3/5
- Reviews
- 54,399
- Age
- 5y ago
essence CORRECT & CONCEAL under eye brightening concealer Nr. 10 Pink aufhellend farbkorrigierend natürlich für sensible Haut vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (3.5ml)
- Price
- €2.54
- Rating
- 4.4/5
- Reviews
- 1,679
- Age
- 2y ago
essence CAMOUFLAGE+ MATT concealer Nr. 23 Nude mattierend matt vegan ölfrei wasserfest ohne Alkohol 1er Pack (5ml)
- Price
- €2.54
- Rating
- 4.6/5
- Reviews
- 6,014
- Age
- 6y ago
Newest
by launch date
e.l.f. Soft Glam Satin Concealer mittlere Deckkraft für Unreinheiten und Augenpartie setzt sich nicht ab langanhaltend vegan und tierversuchsfrei 11 Fair Neutral
- Price
- €5.15
- Rating
- 4.3/5
- Reviews
- 2,727
- Age
- 6mo ago
essence CORRECT & CONCEAL under eye brightening concealer Nr. 10 Pink aufhellend farbkorrigierend natürlich für sensible Haut vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (3.5ml)
- Price
- €2.54
- Rating
- 4.4/5
- Reviews
- 1,679
- Age
- 2y ago
Camo Color Corrector
- Price
- €4.35
- Rating
- 4.1/5
- Reviews
- 16,836
- Age
- 2y ago
Manhattan Multi-Tasker Concealer 25
- Price
- €5.41
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 2y ago
essence stay ALL DAY 14h long-lasting concealer Nr. 10 Nude langanhaltend abdeckend Expressergebnis natürlich matt vegan wasserfest ohne Parfüm ohne Alkohol 1er Pack (7ml)
- Price
- €2.30
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
113
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
2%
- MAYBELLINE35%
- e.l.f.27%
- Catrice Cosmetics18%
- Essence Cosmetics12%
- Manhattan5%
- NYX PROFESSIONAL MAKEUP1%
- Open — no brand owns it (2 brands, 2%)
Concealer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
Top Concealer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- concealer450K/yr
- elf concealer75K/yr
- maybelline concealer79K/yr
- essence concealer59K/yr
- catrice concealer48K/yr
- concealer augenringe51K/yr
- augenringe abdecken21K/yr
- gesicht concealer17K/yr
- fit me concealer19K/yr
- concealer essence18K/yr
What reviews say buyers love and hate about Concealer
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Bester Concealer”
“Super Produkt”
“Absolutes Preis Leistungs Highlight”
“Der Asam Magic Finish Perfect Blend concealer lässt sich super einfach auftragen”
“muss sagen das Bare With Me Concealer Serum in dem Farbton „Vanilla“ von NYX Professional Makeup für mich der beste ist.”
What buyers complain about
61% of reviews“Fleckig und komische Farbe”
“Bisschen trocken im finish”
“hält aber nich so lange.”
“Funktioniert nicht”
“Leider setzt sich das Produkt nach 1-2 Stunden bis in die kleinsten Falten ab”
Concealer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Concealer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
