Concealer

Shoppers searched for this 909K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €178K a year.

Searches, last 12 months

909K

Growth, 90 days vs prior 90

-28.5%

Conversion, latest week

3.7%

Market size, estimated

€178Ka year

Peak month

February1.9× the quietest month

Top search term

concealer450K searches a year

Listings sell for €5.24 on average, from €2.30 to €12.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €5.24 that is €4K to €5K a year per listing.

Average price

€5.24under the $15 to $100 sweet spot

Price range

€2.30–€12.09

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

€4K–€5K

Returns

0.1%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Make-Up. It carries 18,472 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Make-Up

Average rating

4.38 starsAmazon Germany average 4.37 stars

Average reviews

18,472per listing

Listings tracked

32

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months