Color Shampoo
Color Shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 8% of 1,260 Kosmetik niches · +11 vs the category median of 47
Is Color Shampoo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Color Shampoo is a €276K/yr Amazon Germany market (213K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.
Color Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.5% over the last 90 days and 8.8% of searches end in a purchase.
€276K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 67 products
Top Color Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Invigo Color Brilliance Shampoo Fine Glanzshampoo für feines gefärbtes Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 1 L
- Price
- €14.95
- Rating
- 4.6/5
- Reviews
- 1,689
- Age
- 2y ago
Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)
- Price
- €17.45
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 4y ago
WELLA SP COLOR SAVE Shampoo 250ml
- Price
- €7.93
- Rating
- 4.6/5
- Reviews
- 1,579
- Age
- 16y ago
Goldwell Dualsenses Color Brilliance Shampoo 1er Pack (1 x 1 l)
- Price
- €17.26
- Rating
- 4.7/5
- Reviews
- 2,193
- Age
- 9y ago
Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für kühle Töne und braunes bis dunkles Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar
- Price
- €28.28
- Rating
- 3.9/5
- Reviews
- 356
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Damen Leichte Slip-On-Wanderschuhe Grau 39 EU
- Price
- €13.09
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 2mo ago
Amazon Essentials Damen Leichte Strick-Crosstrainer-Sneaker Grau 39 EU
- Price
- €29.21
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 2mo ago
Wella Professionals Invigo Color Brilliance Shampoo Fine Wella Color Shampoo für gefärbtes feines Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 500ml
- Price
- €9.79
- Rating
- 4.6/5
- Reviews
- 1,689
- Age
- 2y ago
Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml
- Price
- €14.10
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 6mo ago
Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)
- Price
- €17.45
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 4y ago
Newest
by launch dateAmazon Essentials Damen Leichte Strick-Crosstrainer-Sneaker Grau 39 EU
- Price
- €29.21
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 2mo ago
Amazon Essentials Damen Leichte Slip-On-Wanderschuhe Grau 39 EU
- Price
- €13.09
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 2mo ago
Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml
- Price
- €14.10
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 6mo ago
Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für kühle Töne und braunes bis dunkles Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar
- Price
- €28.28
- Rating
- 3.9/5
- Reviews
- 356
- Age
- 1y ago
Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für warme Töne und braunes Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar
- Price
- €29.60
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
170
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
28%
Top 20: 66%
Open market
5%
- Wella Professionals56%
- Goldwell15%
- Plantur 3914%
- Amazon Essentials5%
- WELLA4%
- L'Oréal Professionnel Paris2%
- Open — no brand owns it (7 brands, 5%)
Color Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×
Top Color Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- color shampoo25K/yr
- plantur 39 anti grau effekt45K/yr
- wella sp shampoo21K/yr
- wella shampoo coloriertes haar16K/yr
- sp shampoo16K/yr
- wella color shampoo12K/yr
- wella invigo color brilliance9K/yr
- goldwell color6K/yr
- goldwell color shampoo6K/yr
- wella color brilliance shampoo7K/yr
What reviews say buyers love and hate about Color Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Super Produkt”
“Bester Geruch bisher”
“Mildes Shampoo”
“Color Fresh”
“Top Produkt und Super Preis”
What buyers complain about
64% of reviews“GELBSTICH”
“Schönes Shampoo, jedoch färbt es 0 die Haare wie angegeben”
“Funktioniert nicht”
“Gelbe Haare”
“Teurer Quatsch”
Color Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Color Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
