Color Shampoo

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €276K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

8.8%

Market size, estimated

€276Ka year

Peak month

December2.1× the quietest month

Top search term

color shampoo25K searches a year

Listings sell for €14.80 on average, from €2.41 to €29.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €14.80 that is €1K to €4K a year per listing.

Average price

€14.80under the $15 to $100 sweet spot

Price range

€2.41–€29.60

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

€1K–€4K

Returns

0.1%of orders · Amazon Germany median 1.1%

43% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #389 within Shampoo & Spülung. It carries 1,189 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

87%

Out of stock, average day

3.0%

Average rank

#389in Shampoo & Spülung

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

1,189per listing

Listings tracked

67

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months