Is color shampoo profitable to sell on Amazon Germany?

The niche generates €276K/yr across 67 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the color shampoo niche?

13 brands and 170 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in color shampoo?

Top complaints mined from reviews: Farbe, Haarverwandt, Funktionalität insgesamt. The return rate is 0.1%.

When does demand for color shampoo peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the color shampoo niche?

Listings span €2.41–€29.60; the average listing price is €14.80 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.

color shampoo

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.80

avg listing price — sweet spot $15–$100

Review moat

Good1,189.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€2.41–€29.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€276K

€276K/yr · 213K searches

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, color shampoo is a €276K/yr Amazon Germany market (213K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

color shampoo market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: €222K–€296K; units × avg price
Conversion rate: 8.8%
Avg BSR: #389
Page quality: 0%
Prime: 87%
Sponsored: 43%
Out of stock: 3.0%
Avg brand age: 60 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

170

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

28%

Top 20: 66%

Open market

Wella Professionals56%
Goldwell15%
Plantur 3914%
Amazon Essentials5%
WELLA4%
L'Oréal Professionnel Paris2%
Open — no brand owns it (7 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top color shampoo search terms

color shampoo25K/yr -6.1%2.5% conv.
plantur 39 anti grau effekt45K/yr -9.3%4.6% conv.
wella sp shampoo21K/yr -1.9%7.2% conv.
wella shampoo coloriertes haar16K/yr +0.2%6.9% conv.
sp shampoo16K/yr -7.6%6.9% conv.
wella color shampoo12K/yr -11.2%6.8% conv.
wella invigo color brilliance9K/yr +27.8%8.0% conv.
goldwell color6K/yr +4.7%10.2% conv.
goldwell color shampoo6K/yr +21.1%14.0% conv.
wella color brilliance shampoo7K/yr -25.1%11.6% conv.

All search terms

Top color shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella Professionals Invigo Color Brilliance Shampoo Fine Glanzshampoo für feines gefärbtes Haar milde Pflege mit Vitamin E und niedrigem pH-Wert 1 L

Wella Professionals€14.954.6★1,689 rev

Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)

Wella Professionals€17.454.7★136 rev

WELLA SP COLOR SAVE Shampoo 250ml

Wella Professionals€7.934.6★1,579 rev

Goldwell Dualsenses Color Brilliance Shampoo 1er Pack (1 x 1 l)

Goldwell€17.264.7★2,193 rev

Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für kühle Töne und braunes bis dunkles Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar

Plantur 39€28.283.9★356 rev

Newest

by launch date

Amazon Essentials Damen Leichte Strick-Crosstrainer-Sneaker Grau 39 EU

Amazon Essentials€29.2180 rev

2mo ago

Amazon Essentials Damen Leichte Slip-On-Wanderschuhe Grau 39 EU

Amazon Essentials€13.09153 rev

2mo ago

Wella Professionals Ultimate Color Shampoo Sulfatfrei Farbschutz für coloriertes Haar Schützt die Farbintensität bis 10 Wochen spendet Feuchtigkeit & beruhigt die Kopfhaut Schritt 1 250 ml

Wella Professionals€14.10239 rev

6mo ago

Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für kühle Töne und braunes bis dunkles Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar

Plantur 39€28.28356 rev

1y ago

Plantur 39 Anti-Grau Effekt Shampoo 2 x 200 ml - Für warme Töne und braunes Haar - Kaschiert schrittweise graue Haare ohne Färben - Coffein-Shampoo für Frauen für kräftiges Haar

Plantur 39€29.60154 rev

1y ago

What buyers say about color shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Produkt”

Geruch18%

“Bester Geruch bisher”

Weiches Gefühl8%

“Mildes Shampoo”

Farbe6%

“Color Fresh”

Preis-Leistungs-Verhältnis5%

“Top Produkt und Super Preis”

Eignung für gefärbtes Haar4%

“Das Wella Ultimate Color Shampoo schützt colortiertes Haar bis zu 10 Wochen”

Helligkeit/Glanz/Glühen3%

“das Color Perfect lässt sie schön glänzen ohne zu beschweren.”

Reinigung3%

“Das Shampoo reinigt sehr sanft, ohne die Kopfhaut zu reizen”

Benutzerfreundlichkeit3%

“sparsam in der Anwendung.”

Eignung Glattes Haar2%

“Mein Haar glänzt dadurch”

What buyers complain about

Farbe11%

“GELBSTICH”

Haarverwandt9%

“Schönes Shampoo, jedoch färbt es 0 die Haare wie angegeben”

Funktionalität insgesamt9%

“Funktioniert nicht”

Eignung für gefärbtes Haar9%

“Gelbe Haare”

Preis-Leistungs-Verhältnis8%

“Teurer Quatsch”

Farbverblassen/Verfärbung5%

“Dieses mal funktionierte die Farbänderung gar nicht mehr”

Qualität insgesamt4%

“Sehr schlechtes Produkt”

Feucht/Trocken4%

“Das Haar wirkt trocken und strohig”

Geruch3%

“Es stinkt dermaßen nach Chemie”

Allergien3%

“Leider juckt mir meine Kopfhaut”

Top return reasons

Farbe45%

Auslaufsicher11%

Eignung für gefärbtes Haar8%

Funktionalität insgesamt7%

beworben Vs Tatsächliches Produkt4%

Feucht/Trocken3%

Abdeckung2%

Produktzustand2%

Preis-Leistungs-Verhältnis2%

schädigen/verbrennen Haare2%

Common questions

Is color shampoo profitable to sell on Amazon Germany?: The niche generates €276K/yr across 67 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the color shampoo niche?: 13 brands and 170 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in color shampoo?: Top complaints mined from reviews: Farbe, Haarverwandt, Funktionalität insgesamt. The return rate is 0.1%.
When does demand for color shampoo peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the color shampoo niche?: Listings span €2.41–€29.60; the average listing price is €14.80 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.