Skip to content

Collodium

Fail

The top 5 brands take 97% of clicks, so Collodium is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€39K/yr32K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
91%top-5 click share · 6 brands · 15 sellers

Flapen Score

Collodium against its category

The dotted line is the Kosmetik average. Past it, Collodium is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collodium market on Amazon at a glance

Shoppers on Amazon Germany searched for Collodium 32K times last year and spent an estimated €39K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
9.4%
Market size, estimated
€39Ka year
Peak month
October31.5× the quietest month
Top search term
collodion6K searches a year

02 · Price

A sale here is worth €12.84.

Listings sell for €12.84 on average, from €5.90 to €20.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €12.84 that is €1K to €3K a year per listing.

Average price
€12.84under the $15 to $100 sweet spot
Price range
€5.90–€20.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #317 within Make-Up. It carries 866 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
9.1%
Average rank
#317in Make-Up
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
866per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Collodium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 226%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Collodium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 31.5×

Search terms

Top Collodium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collodion6K/yr
  • collodium14K/yr
  • collodium narbenfluid8K/yr
  • rigid collodion4K/yr

Reviews and returns

What reviews say buyers love and hate about Collodium

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Benutzerfreundlichkeit”
33%of negative reviews mention “Allergien”
0.4%of orders come back
“meine Haut ist eingerissen”
A buyer, on “Allergien”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Collodium questions

Answered from the same tracked data.