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Coffein Shampoo

Coffein Shampoo shows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 70Growth 13Conversion 67Competition 54Returns 99Price range 64Avg price 82Brand share 5Review moat 59Quality gap 57
This niche Category average · 1,260 niches

Is Coffein Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Coffein Shampoo is a €729K/yr Amazon Germany market (682K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 53/100.

Coffein Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.6% over the last 90 days and 6.1% of searches end in a purchase.

€729K

revenue / yr

Units sold / yr40K
Search volume / yr-24.6%682K
Conversion rate6.1%
Avg price€17.64

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 83
Top-5 product click share53%
Open market2%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement60%
New entrants (1y)8· 6 succeeded
Avg rating4.4★
Avg reviews1,158

Top Coffein Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€36K€73K€109K€146K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

83

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

1%

  • Alpecin66%
  • ahuhu28%
  • Sebamed2%
  • Head & Shoulders1%
  • by Amazon1%
  • NOW1%
  • Open — no brand owns it (1 brand, 1%)

Coffein Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume682KCVR6.1%Products30Brands7Top 5 Brands98%OOS Rate4.5%Rating4.4★Reviews1,158Avg BSR#358
13K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Top Coffein Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alpecin190K/yr
  • alpecin dmg125K/yr
  • ahuhu shampoo71K/yr
  • alpecin coffein shampoo76K/yr
  • ahuhu44K/yr
  • alpecin dmg shampoo36K/yr
  • ahuhu shampoo coffein20K/yr
  • alpecin shampoo20K/yr
  • alpecin c119K/yr
  • coffein shampoo19K/yr

What reviews say buyers love and hate about Coffein Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Qualität insgesamt13%

Super Produkt

Haarwachstum12%

Beste gegen Haarverlust

Geruch11%

riechen gut

beworben Vs Tatsächliches Produkt6%

Produkt ist so wie angeschrieben ist

Weiches Gefühl6%

Haare fühlen sich Super an

What buyers complain about

62% of reviews
Preis-Leistungs-Verhältnis14%

GELDVERSCHWENDUNG

Funktionalität insgesamt10%

Hat bei mir null funktioniert

Eignung für gefärbtes Haar7%

Durch den Mix erreichte ich einen eher Braunton, der eher meinem Naturton glich

Symptomreduktion6%

Auch bei langer Einwirkzeit kaum eine Veränderung sichtbar

Haarverwandt6%

Schönes Shampoo, jedoch färbt es 0 die Haare wie angegeben

Coffein Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
26%
2Funktionalität insgesamt
17%
3Motorleistung
8%
4Gesamtgröße
6%
5Preis-Leistungs-Verhältnis
4%

Common Coffein Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffein Shampoo 53/100 on Amazon Germany — Worth a look. The niche generates €729K/yr across 30 tracked products. 6 of 8 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.
Coffein Shampoo buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Eignung für gefärbtes Haar, the themes mined from the niche's reviews. Its return rate is 0.2%.