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Cocoa Butter

brand-locked demand (top 5 brands take 100% of clicks) — Cocoa Butter doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,082 of 1,260 Kosmetik niches · −9 vs the category median of 47

Market size 20Growth 37Conversion 51Competition 56Returns 99Price range 0Avg price 27Brand share 0Review moat 24Quality gap 40
This niche Category average · 1,260 niches

Is Cocoa Butter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cocoa Butter is a €79K/yr Amazon Germany market (209K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Cocoa Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.6% over the last 90 days and 4.1% of searches end in a purchase.

€79K

revenue / yr

Units sold / yr13K
Search volume / yr+9.6%209K
Conversion rate4.1%
Avg price€9.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 112
Top-5 product click share52%
Open market0%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement60%
New entrants (1y)4· 3 succeeded
Avg rating4.5★
Avg reviews6,027

Top Cocoa Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€10K€13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

0%

  • Vaseline74%
  • Palmer's24%
  • Dove1%
  • Open — no brand owns it (0%)

Cocoa Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume209KCVR4.1%Products30Brands3Top 5 Brands100%OOS Rate0.8%Rating4.5★Reviews6,027Avg BSR#327
5K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Cocoa Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vaseline body lotion75K/yr
  • palmers32K/yr
  • palmers cocoa butter30K/yr
  • vaseline cocoa radiant10K/yr
  • vaseline cocoa butter25K/yr
  • vaseline cocoa7K/yr
  • cocoa butter body lotion5K/yr
  • vaseline bodylotion4K/yr
  • kakaobutter creme4K/yr
  • vaseline body5K/yr

What reviews say buyers love and hate about Cocoa Butter

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Geruch28%

Mega Duft

Qualität insgesamt12%

Super Produkt

Saugfähigkeit10%

Zieht wirklich schnell ein, pflegt und duftet gut

Weiches Gefühl7%

Sehr fine

Eignung für Mischhaut7%

Auch für Männerhaut super

What buyers complain about

67% of reviews
Geruch36%

Creme klebt und stinkt leider

Haftung/Klebrigkeit8%

Creme klebt und stinkt leider

Preis-Leistungs-Verhältnis5%

Enorme Preisschwankungen

Feucht/Trocken5%

Mehr erwartet: weder rückfettend noch speichert es die Feuchtigkeit

Ölig/fettig3%

Sehr ölig auf der Haut

Cocoa Butter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
24%
2beworben Vs Tatsächliches Produkt
19%
3Auslaufsicher
16%
4Produktzustand
10%
5Motorleistung
6%

Common Cocoa Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cocoa Butter 38/100 on Amazon Germany — Skip it. The niche generates €79K/yr across 30 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +9.6% over the last 90 days.
Search demand for Cocoa Butter on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.