How competitive is the Coco Chanel Parfum niche on Amazon Germany?

7 brands and 63 sellers compete in Coco Chanel Parfum on Amazon Germany. The top 5 Coco Chanel Parfum products take 56% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Coco Chanel Parfum niche?

Coco Chanel Parfum sells for €89.29 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.68–€255.46. The average incumbent carries 1,004 reviews — the moat a new listing must climb.

Coco Chanel Parfum

weak search conversion (0.5%) — Coco Chanel Parfum doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

This niche Category average · 1,260 niches

Is Coco Chanel Parfum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Coco Chanel Parfum is a €272K/yr Amazon Germany market (610K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Coco Chanel Parfum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.2% over the last 90 days and 0.5% of searches end in a purchase.

€272K

revenue / yr

Units sold / yr4K

Search volume / yr-12.2%610K

Conversion rate0.5%

Avg price€89.29

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 63

Top-5 product click share56%

Open market3%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Top Coco Chanel Parfum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Coco Mademoiselle Intense Women Eau de Parfum Spray 3.4 oz 100 ml

Price: €107.24
Rating: 3.9/5
Reviews: 10
Age: 4mo ago

Chanel Agua de perfume para mujeres - 100 ml.

Price: €144.85
Rating: 4.6/5
Reviews: 397
Age: 8y ago

coco-Mademoiselle Eau de Parfum für Damen 100 ml

Price: €106.58
Rating: 4.1/5
Reviews: 7
Age: 3mo ago

Chanel CHANCE edt vapo 35 ml

Price: €70.75
Rating: 4.5/5
Reviews: 717
Age: 13y ago

Nr. 5 edp 50 ml Flakon

Price: €128.82
Rating: 4.2/5
Reviews: 145
Age: 12y ago

Newest

by launch date

coco-Mademoiselle Eau de Parfum für Damen 100 ml

Price: €106.58
Rating: 4.1/5
Reviews: 7
Age: 3mo ago

Coco Mademoiselle Intense Women Eau de Parfum Spray 3.4 oz 100 ml

Price: €107.24
Rating: 3.9/5
Reviews: 10
Age: 4mo ago

Chanel Chance Eau Splendide Eau de Parfum Spray 50 ml

Price: €123.94
Rating: 4.4/5
Reviews: 13
Age: 1y ago

NAINA Damenparfüm Mademoiselle 33ml Inspirierte Parfüm Damen Parfümfläschchen Spray Flakon Eau de Parfum Einzigartiger Duft und Dufterlebnisse Einzigartige Aromakompositionen - Damendüfte

Price: €8.31
Rating: 4.0/5
Reviews: 37
Age: 2y ago

Chanel No 5 Mini 1 5ml EDP Sammlerstück

Price: €24.59
Rating: 4.0/5
Reviews: 128
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

56%

Top 20: 90%

Open market

Chanel60%
Generisch31%
Lancôme2%
𝐜𝐡𝐚𝐧𝐞𝐥 𝐜𝐨𝐜𝐨 𝐦𝐚𝐝𝐞𝐦𝐨𝐢𝐬𝐞𝐥𝐥𝐞.2%
LIUCONGBD2%
NAINA2%
Open — no brand owns it (1 brand, 1%)

Top Coco Chanel Parfum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chanel190K/yr -16.0%0.1% conv.
chanel parfum damen107K/yr -2.6%0.3% conv.
coco chanel mademoiselle48K/yr +0.4%0.9% conv.
coco chanel33K/yr -6.7%0.2% conv.
channel28K/yr -10.6%0.0% conv.
coco chanel parfum56K/yr -34.8%0.6% conv.
chanel mademoiselle parfum32K/yr -20.6%1.4% conv.
chanel make up18K/yr -28.5%0.0% conv.
chanel parfum19K/yr -12.6%0.1% conv.
channel parfüm11K/yr +99.6%0.4% conv.

What reviews say buyers love and hate about Coco Chanel Parfum

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Geruch78%

“Love the fragrance/ Liebe den Duft”

Qualität insgesamt6%

“auch super Qualität”

Preis-Leistungs-Verhältnis5%

“Preis passt alles”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben zum guten Preis”

Gesamtgröße2%

“Echt und sehr klein”

What buyers complain about

93% of reviews

Geruch43%

“Alien parfume”

Preis-Leistungs-Verhältnis33%

“Bisschen teuer”

Gesamtgröße9%

“schade das die Flasche ist soooo...klein”

Ethischer Handel/Fairer Handel4%

“Betrug”

Haltbarkeit4%

“hält nicht lange”

Coco Chanel Parfum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

59%

2Gesamtgröße

3Qualität insgesamt

4Farbe

5beworben Vs Tatsächliches Produkt

Common Coco Chanel Parfum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coco Chanel Parfum 44/100 on Amazon Germany — Skip it. The niche generates €272K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -12.2% over the last 90 days.

Coco Chanel Parfum buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 0.6%.