Cleansing Balm
soft demand (-12.7% this quarter) — Cleansing Balm doesn't clear our bar today.
Flapen Score
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Is Cleansing Balm profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Cleansing Balm is a €88K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.
Cleansing Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.7% over the last 90 days and 7.4% of searches end in a purchase.
€88K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Cleansing Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clinique Take The Day Off Cleansing Balm Make-up-Entferner | Seidiger Gesichtsreiniger der mühelos Make-up und Sonnenschutz löst | leicht + gründlich 125 ml
- Price
- €19.22
- Rating
- 4.5/5
- Reviews
- 5,915
- Age
- 2y ago
BANILA CO Clean It Zero Original Reinigungsbalsam | Veganer koreanischer Make-up-Entferner | Für alle Hauttypen | Mit Acerolakirsche & Vitamin C (180 ml)
- Price
- €20.53
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 1y ago
BANILA CO Clean it Zero Original Reinigungsbalsam|Koreanischer Make-up-Entferner Reinigungsmittel für alle Hauttypen|Vegan|Hergestellt mit Acerola-Beeren und Vitamin C (100 ml)
- Price
- €14.99
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 1y ago
Dr.Althea Pure Grinding Reinigungsbalsam | Hygienisches Ein-Schritt-Make-up-Reinigungsöl mit Madecassoside | Nicht fettende Sorbet-Textur | Beruhigend für alle Hauttypen 50ml
- Price
- €14.48
- Rating
- 4.6/5
- Reviews
- 1,397
- Age
- 1y ago
Geek & Gorgeous Mighty Melt Cleansing Balm - Sanfter Reinigungsbalsam für das Gesicht für alle Hauttypen inkl. sensible Haut mit milden Tensiden 98ml
- Price
- €9.79
- Rating
- 4.7/5
- Reviews
- 778
- Age
- 2y ago
Trending
90-day click momentum
Clinique Take The Day Off Cleansing Balm Make-up-Entferner | Seidiger Gesichtsreiniger der mühelos Make-up und Sonnenschutz löst | leicht + gründlich 200 ml
- Price
- €33.35
- Rating
- 4.8/5
- Reviews
- 525
- Age
- 4y ago
e.l.f. Skin Holy Hydration! Makeup Melting Cleansing Balm Jumbo Face Cleanser & Makeup Remover with Hyaluronic Acid Vegan & Cruelty Free
- Price
- €18.17
- Rating
- 4.4/5
- Reviews
- 17,064
- Age
- 2y ago
Clinique Take The Day Off Cleansing Balm Make-up-Entferner | Seidiger Gesichtsreiniger der mühelos Make-up und Sonnenschutz löst | leicht + gründlich 30 ml
- Price
- €8.68
- Rating
- 4.5/5
- Reviews
- 5,915
- Age
- 2y ago
![caraseoul Sanftes Grinding Cleansing Balm Porenverfeinernde K-Beauty Reinigung mit BHA & Bakuchiol Sanfte Klärung für ein reines Hautbild Vegan & Reisefreundlich [50ml]](https://m.media-amazon.com/images/I/31MavJpIU5L.jpg)
caraseoul Sanftes Grinding Cleansing Balm Porenverfeinernde K-Beauty Reinigung mit BHA & Bakuchiol Sanfte Klärung für ein reines Hautbild Vegan & Reisefreundlich [50ml]
- Price
- €12.77
- Rating
- 4.5/5
- Reviews
- 697
- Age
- 9mo ago
Clinique Take The Day Off Cleansing Oil | Make-up-Entferner für alle Hauttypen der mühelos Make-up und Sonnenschutz löst | sanft + wirksam 200 ml
- Price
- €24.09
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 15y ago
Newest
by launch datecaraseoul Sanftes Grinding Cleansing Balm Porenverfeinernde K-Beauty Reinigung mit BHA & Bakuchiol Sanfte Klärung für ein reines Hautbild Vegan & Reisefreundlich [50ml]
- Price
- €12.77
- Rating
- 4.5/5
- Reviews
- 697
- Age
- 9mo ago
Dr.Althea Pure Grinding Reinigungsbalsam | Hygienisches Ein-Schritt-Make-up-Reinigungsöl mit Madecassoside | Nicht fettende Sorbet-Textur | Beruhigend für alle Hauttypen 50ml
- Price
- €14.48
- Rating
- 4.6/5
- Reviews
- 1,397
- Age
- 1y ago
BANILA CO Clean It Zero Original Reinigungsbalsam | Veganer koreanischer Make-up-Entferner | Für alle Hauttypen | Mit Acerolakirsche & Vitamin C (180 ml)
- Price
- €20.53
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 1y ago
BANILA CO Clean it Zero Original Reinigungsbalsam|Koreanischer Make-up-Entferner Reinigungsmittel für alle Hauttypen|Vegan|Hergestellt mit Acerola-Beeren und Vitamin C (100 ml)
- Price
- €14.99
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 1y ago
BANILA CO Clean It Zero Beruhigend Reinigungsbalsam | Veganer koreanischer Make-up-Entferner | Für empfindliche Haut | Mit Centella Asiatica & Madecassosid (100 ml)
- Price
- €16.32
- Rating
- 4.8/5
- Reviews
- 265
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
81
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
9%
- Clinique37%
- BANILA CO23%
- Dr.Althea9%
- Geek & Gorgeous9%
- e.l.f.8%
- Beauty of Joseon6%
- Open — no brand owns it (5 brands, 9%)
Cleansing Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.0×
Top Cleansing Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cleansing balm39K/yr
- clinique take the day off18K/yr
- clean it zero6K/yr
- banila co clean it zero5K/yr
- clinique take the day off cleansing balm3K/yr
- reinigungsbalsam gesicht4K/yr
- banila co3K/yr
- clean it zero cleansing balm2K/yr
What reviews say buyers love and hate about Cleansing Balm
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Super cleanser”
“Der beste Cleaner”
“Super Produkt”
“Sanft”
“vertrage es trotz sehr sensibler Haut super.”
What buyers complain about
61% of reviews“Es entfernt mein Make up nicht gründlich und es fühlt sich sehr fettig und dick an”
“Schmilzt wie Butter und ist etwas ölig, danach mit etwas Wasser zum schäumen bringen und abwaschen”
“Preislich etwas teurer als was ich normal kaufe”
“absolut unmöglich zu öffnen”
“Reinigungsprodukt mit geringem Effekt”
Cleansing Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cleansing Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
