Cleansing Balm
FailDemand is soft, at -12.7% this quarter, so Cleansing Balm is a Fail.
- Flapen Score
- 46 / 100Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 4746
- Market size
- €88K/yr81K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 81 sellers
Flapen Score
Cleansing Balm against its category
The dotted line is the Kosmetik average. Past it, Cleansing Balm is stronger. Inside it, weaker.
Market
The Cleansing Balm market on Amazon at a glance
Shoppers on Amazon Germany searched for Cleansing Balm 81K times last year and spent an estimated €88K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 7.4%
- Market size, estimated
- €88Ka year
- Peak month
- March4.0× the quietest month
- Top search term
- cleansing balm39K searches a year
02 · Price
A sale here is worth €14.61.
Listings sell for €14.61 on average, from €5.28 to €33.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €14.61 that is €1K to €4K a year per listing.
- Average price
- €14.61under the $15 to $100 sweet spot
- Price range
- €5.28–€33.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #195 within Gesicht. It carries 4,095 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #195in Gesicht
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,095per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Cleansing Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clinique Take The Day Off Cleansing Balm Make-up-Entferner | Seidiger Gesichtsreiniger der mühelos Make-up und Sonnenschutz löst | leicht + gründlich 125 ml
- Price
- €19.22
- Rating
- 4.5/5
- Reviews
- 5,915
- Age
- 2y ago

BANILA CO Clean It Zero Original Reinigungsbalsam | Veganer koreanischer Make-up-Entferner | Für alle Hauttypen | Mit Acerolakirsche & Vitamin C (180 ml)
- Price
- €20.53
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 1y ago

BANILA CO Clean it Zero Original Reinigungsbalsam|Koreanischer Make-up-Entferner Reinigungsmittel für alle Hauttypen|Vegan|Hergestellt mit Acerola-Beeren und Vitamin C (100 ml)
- Price
- €14.99
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 1y ago

Dr.Althea Pure Grinding Reinigungsbalsam | Hygienisches Ein-Schritt-Make-up-Reinigungsöl mit Madecassoside | Nicht fettende Sorbet-Textur | Beruhigend für alle Hauttypen 50ml
- Price
- €14.48
- Rating
- 4.6/5
- Reviews
- 1,397
- Age
- 1y ago

Geek & Gorgeous Mighty Melt Cleansing Balm - Sanfter Reinigungsbalsam für das Gesicht für alle Hauttypen inkl. sensible Haut mit milden Tensiden 98ml
- Price
- €9.79
- Rating
- 4.7/5
- Reviews
- 778
- Age
- 2y ago
Trending
estimated 90-day click momentum
Clinique Take The Day Off Cleansing Balm Make-up-Entferner | Seidiger Gesichtsreiniger der mühelos Make-up und Sonnenschutz löst | leicht + gründlich 200 ml
- Price
- €33.35
- Rating
- 4.8/5
- Reviews
- 525
- Age
- 4y ago

e.l.f. Skin Holy Hydration! Makeup Melting Cleansing Balm Jumbo Face Cleanser & Makeup Remover with Hyaluronic Acid Vegan & Cruelty Free
- Price
- €18.17
- Rating
- 4.4/5
- Reviews
- 17,064
- Age
- 2y ago

Clinique Take The Day Off Cleansing Balm Make-up-Entferner | Seidiger Gesichtsreiniger der mühelos Make-up und Sonnenschutz löst | leicht + gründlich 30 ml
- Price
- €8.68
- Rating
- 4.5/5
- Reviews
- 5,915
- Age
- 2y ago
![caraseoul Sanftes Grinding Cleansing Balm Porenverfeinernde K-Beauty Reinigung mit BHA & Bakuchiol Sanfte Klärung für ein reines Hautbild Vegan & Reisefreundlich [50ml]](https://m.media-amazon.com/images/I/31MavJpIU5L.jpg)
caraseoul Sanftes Grinding Cleansing Balm Porenverfeinernde K-Beauty Reinigung mit BHA & Bakuchiol Sanfte Klärung für ein reines Hautbild Vegan & Reisefreundlich [50ml]
- Price
- €12.77
- Rating
- 4.5/5
- Reviews
- 697
- Age
- 9mo ago

Clinique Take The Day Off Cleansing Oil | Make-up-Entferner für alle Hauttypen der mühelos Make-up und Sonnenschutz löst | sanft + wirksam 200 ml
- Price
- €24.09
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 15y ago
Newest
by launch date![caraseoul Sanftes Grinding Cleansing Balm Porenverfeinernde K-Beauty Reinigung mit BHA & Bakuchiol Sanfte Klärung für ein reines Hautbild Vegan & Reisefreundlich [50ml]](https://m.media-amazon.com/images/I/31MavJpIU5L.jpg)
caraseoul Sanftes Grinding Cleansing Balm Porenverfeinernde K-Beauty Reinigung mit BHA & Bakuchiol Sanfte Klärung für ein reines Hautbild Vegan & Reisefreundlich [50ml]
- Price
- €12.77
- Rating
- 4.5/5
- Reviews
- 697
- Age
- 9mo ago

Dr.Althea Pure Grinding Reinigungsbalsam | Hygienisches Ein-Schritt-Make-up-Reinigungsöl mit Madecassoside | Nicht fettende Sorbet-Textur | Beruhigend für alle Hauttypen 50ml
- Price
- €14.48
- Rating
- 4.6/5
- Reviews
- 1,397
- Age
- 1y ago

BANILA CO Clean It Zero Original Reinigungsbalsam | Veganer koreanischer Make-up-Entferner | Für alle Hauttypen | Mit Acerolakirsche & Vitamin C (180 ml)
- Price
- €20.53
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 1y ago

BANILA CO Clean it Zero Original Reinigungsbalsam|Koreanischer Make-up-Entferner Reinigungsmittel für alle Hauttypen|Vegan|Hergestellt mit Acerola-Beeren und Vitamin C (100 ml)
- Price
- €14.99
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 1y ago

BANILA CO Clean It Zero Beruhigend Reinigungsbalsam | Veganer koreanischer Make-up-Entferner | Für empfindliche Haut | Mit Centella Asiatica & Madecassosid (100 ml)
- Price
- €16.32
- Rating
- 4.8/5
- Reviews
- 265
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
81
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
9%
- Clinique37%
- BANILA CO23%
- Dr.Althea9%
- Geek & Gorgeous9%
- e.l.f.8%
- Beauty of Joseon6%
- Open — no brand owns it (5 brands, 9%)
Demand
Cleansing Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.0×
Search terms
Top Cleansing Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cleansing balm39K/yr
- clinique take the day off18K/yr
- clean it zero6K/yr
- banila co clean it zero5K/yr
- clinique take the day off cleansing balm3K/yr
- reinigungsbalsam gesicht4K/yr
- banila co3K/yr
- clean it zero cleansing balm2K/yr
Reviews and returns
What reviews say buyers love and hate about Cleansing Balm
We read the reviews and the return reasons for every product selling here.
“Es entfernt mein Make up nicht gründlich und es fühlt sich sehr fettig und dick an”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleansing Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









