Cleanser
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -16.0% this quarter, so Cleanser is a Maybe.
- Flapen Score
- 51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 4751
- Market size
- €199K/yr330K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 50%top-5 click share · 24 brands · 111 sellers
Flapen Score
Cleanser against its category
The dotted line is the Kosmetik average. Past it, Cleanser is stronger. Inside it, weaker.
Market
The Cleanser market on Amazon at a glance
Shoppers on Amazon Germany searched for Cleanser 330K times last year and spent an estimated €199K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €199K a year.
- Searches, last 12 months
- 330K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 7.1%
- Market size, estimated
- €199Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- peeling gesicht115K searches a year
02 · Price
A sale here is worth €8.46.
Listings sell for €8.46 on average, from €2.76 to €18.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €8.46 that is €2K to €4K a year per listing.
- Average price
- €8.46under the $15 to $100 sweet spot
- Price range
- €2.76–€18.41
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Gesicht. It carries 3,073 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Gesicht
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,073per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Cleanser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Deep Clean Hautverfeinerndes Gesichtspeeling sanfte Gesichtsreinigung mit Glykolsäure Peeling Waschgel gegen Schadstoffe und tägliche Umweltbelastungen 150 ml
- Price
- €4.04
- Rating
- 4.5/5
- Reviews
- 2,184
- Age
- 6y ago

NIVEA Derma Skin Clear Peeling porenverfeinerndes Peeling für Gesicht und Körper Gesichtsreinigung mit Salicylsäure & Niacinamid für ein sichtbar verbessertes Hautbild (150 ml)
- Price
- €3.98
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 1y ago

Paulas Choice SKIN PERFECTING 2% BHA Liquid Peeling - Gesichtspeeling mit Salicylsäure - Bekämpft Unreine Haut & Mitesser - Verkleinert Poren Sichtbar - Mischhaut Fettige & Akne Haut - 30 ml
- Price
- €11.79
- Rating
- 4.3/5
- Reviews
- 27,616
- Age
- 7y ago

The Ordinary AHA 30% + BHA 2% Solution Peeling-Lösung mit Alpha-Hydroxysäuren und Beta-Hydroxysäuren Fortschrittliches Peeling für strahlendere Haut 30ml
- Price
- €7.83
- Rating
- 4.6/5
- Reviews
- 2,164
- Age
- 4y ago

UpCircle Kaffee-Gesichtspeeling Zitrusmischung für normale und trockene Haut 100 ml Sheabutter Kokosnuss + Hagebuttenöl natürliches veganes Gesichtspeeling für weiche glatte Haut
- Price
- €17.07
- Rating
- 4.4/5
- Reviews
- 1,413
- Age
- 7y ago
Trending
estimated 90-day click momentum
NIVEA Gesichtsreinigungsgel für normale und Mischhaut 150 ml
- Price
- €4.94
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 5y ago

BIO Kaffee-Gesichtspeeling: Mit Zitrus-/Vanillemischung & Jojoba; Für jede Haut; Reinigt Poren & entfernt Hautschuppen; Für strahlende glatte & weiche Haut; Mit Sheabutter & Eukalyptus; Ohne AHA/BHA
- Price
- €18.41
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 11mo ago

La Roche Posay Mikro-Peeling Reinigungsgel für empfindliche unreine Haut an Gesicht und Körper Entfernt abgestorbene Hautzellen Mit LHA Salicylsäure und Zink Effaclar 200 ml
- Price
- €13.03
- Rating
- 4.6/5
- Reviews
- 11,294
- Age
- 6y ago

Arencia koreanischer Reis-Mochi-Gesichtsreiniger schäumendes sanftes Peeling Alles-in-einem-Tiefenreinigung feuchtigkeitsspendend porenminimierend entfernt Mitesser 120 g
- Price
- €15.27
- Rating
- 4.6/5
- Reviews
- 5,732
- Age
- 1y ago

NIVEA Pflege-Dusche Creme Peeling (200 ml) pflegendes Körperpeeling mit feinen Peelingpartikeln und Vitamin E Body Scrub für ein geglättetes und seidiges Hautgefühl
- Price
- €3.40
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 10mo ago
Newest
by launch date
NIVEA Pflege-Dusche Creme Peeling (200 ml) pflegendes Körperpeeling mit feinen Peelingpartikeln und Vitamin E Body Scrub für ein geglättetes und seidiges Hautgefühl
- Price
- €3.40
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 10mo ago

BIO Kaffee-Gesichtspeeling: Mit Zitrus-/Vanillemischung & Jojoba; Für jede Haut; Reinigt Poren & entfernt Hautschuppen; Für strahlende glatte & weiche Haut; Mit Sheabutter & Eukalyptus; Ohne AHA/BHA
- Price
- €18.41
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 11mo ago

lavera Pure Beauty 3in1 Reinigung Peeling & Maske Naturkosmetik gegen Unreinheiten vegane Gesichtsreinigung für unreine Haut & Mischhaut - 125ml
- Price
- €4.54
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 1y ago

Arencia koreanischer Reis-Mochi-Gesichtsreiniger schäumendes sanftes Peeling Alles-in-einem-Tiefenreinigung feuchtigkeitsspendend porenminimierend entfernt Mitesser 120 g
- Price
- €15.27
- Rating
- 4.6/5
- Reviews
- 5,732
- Age
- 1y ago

NIVEA Derma Skin Clear Peeling porenverfeinerndes Peeling für Gesicht und Körper Gesichtsreinigung mit Salicylsäure & Niacinamid für ein sichtbar verbessertes Hautbild (150 ml)
- Price
- €3.98
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
111
Est. top-5 brand share
59%
Top 20: 96%
Est. top-5 click share
50%
Top 20: 89%
Open market
37%
- NIVEA20%
- Neutrogena20%
- PAULA'S CHOICE10%
- The Ordinary6%
- UPCIRCLE4%
- Kiko Milano4%
Demand
Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Cleanser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peeling gesicht115K/yr
- gesichtspeeling65K/yr
- face scrub29K/yr
- gesichtspeeling frau30K/yr
- gesichtspeeling frau reife haut9K/yr
- nivea waschgel gesicht7K/yr
- peelings9K/yr
- peeling gesicht frauen10K/yr
- gesicht peeling9K/yr
- nivea gesichtsreinigung8K/yr
Reviews and returns
What reviews say buyers love and hate about Cleanser
We read the reviews and the return reasons for every product selling here.
“Ich hatte immer Hautprobleme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleanser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









