Is Cleanser profitable to sell on Amazon Germany?

Flapen scores Cleanser 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €199K a year across 29 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -16.0% in the last 90 days.

How competitive is the Cleanser niche on Amazon Germany?

24 brands and 111 sellers compete in Cleanser on Amazon Germany. The top 5 Cleanser products take 50% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Cleanser?

Cleanser buyers on Amazon Germany complain most about Allergien, Geruch, and Funktionalität insgesamt. An estimated 0.1% of orders come back.

When does demand for Cleanser peak?

Search demand for Cleanser on Amazon Germany peaks in Jan–Oct–Nov, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Cleanser niche?

Cleanser sells for €8.46 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.76 to €18.41. The average product has 3,073 reviews, the count a new listing must catch up to.

Cleanser

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -16.0% this quarter, so Cleanser is a Maybe.

Filters No Dominant Brand

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €199K/yr330K searches / yr
90-day growth: -16.0%search demand this quarter
Competition: 50%top-5 click share · 24 brands · 111 sellers

Flapen Score

Cleanser against its category

The dotted line is the Kosmetik average. Past it, Cleanser is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Cleanser market on Amazon at a glance

Shoppers on Amazon Germany searched for Cleanser 330K times last year and spent an estimated €199K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €199K a year.

Searches, last 12 months: 330K
Growth, 90 days vs prior 90: -16.0%
Conversion, latest week: 7.1%
Market size, estimated: €199Ka year
Peak month: November2.7× the quietest month
Top search term: peeling gesicht115K searches a year

02 · Price

A sale here is worth €8.46.

Listings sell for €8.46 on average, from €2.76 to €18.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €8.46 that is €2K to €4K a year per listing.

Average price: €8.46under the $15 to $100 sweet spot
Price range: €2.76–€18.41
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Gesicht. It carries 3,073 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #42in Gesicht
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 3,073per listing
Listings tracked: 29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

111

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

50%

Top 20: 89%

Open market

37%

Brand 120%
Brand 220%
Brand 310%
Brand 46%
Brand 54%
Brand 64%

Demand

Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

peeling gesicht115K/yr -25.4%6.1% conv.
gesichtspeeling65K/yr -17.5%5.2% conv.
face scrub29K/yr -2.9%2.4% conv.
gesichtspeeling frau30K/yr -20.5%5.7% conv.
gesichtspeeling frau reife haut9K/yr -6.6%6.4% conv.
nivea waschgel gesicht7K/yr +38.4%6.6% conv.
peelings9K/yr +1.8%1.4% conv.
peeling gesicht frauen10K/yr -26.8%6.6% conv.
gesicht peeling9K/yr -13.7%4.4% conv.
nivea gesichtsreinigung8K/yr +3.3%3.8% conv.

Reviews and returns

What reviews say buyers love and hate about Cleanser

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Allergien”

0.1%of orders come back

“Ich hatte immer Hautprobleme”

A buyer, on “Allergien”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Cleanser questions

Answered from the same tracked data.

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