Cleaner
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 95% of clicks, so Cleaner is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 4753
- Market size
- €635K/yr2.1M searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 35%top-5 click share · 10 brands · 39 sellers
Flapen Score
Cleaner against its category
The dotted line is the Kosmetik average. Past it, Cleaner is stronger. Inside it, weaker.
Market
The Cleaner market on Amazon at a glance
Shoppers on Amazon Germany searched for Cleaner 2.1M times last year and spent an estimated €635K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €635K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- €635Ka year
- Peak month
- November4.8× the quietest month
- Top search term
- neonail879K searches a year
02 · Price
A sale here is worth €9.42.
Listings sell for €9.42 on average, from €3.02 to €61.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €9.42 that is €7K to €9K a year per listing.
- Average price
- €9.42under the $15 to $100 sweet spot
- Price range
- €3.02–€61.92
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €7K–€9K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #22 within Maniküre & Pediküre. It carries 1,402 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 14.3%
- Average rank
- #22in Maniküre & Pediküre
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,402per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 25 of last year's 37 launches as successful.
37 products launched here in the last 12 months. Amazon counts 25 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 37
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NÉONAIL Nail Cleaner Gelnägel 500 ml - UV Gel Polish Nailcleaner - Entfetter Nägel - UV LED Nagellack Reiniger - Cleaner Nägel
- Price
- €7.47
- Rating
- 4.7/5
- Reviews
- 2,789
- Age
- 8y ago

NÉONAIL UV Nagellack 7 2 ml - Rot - Ripe Cherry - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €6.56
- Rating
- 4.4/5
- Reviews
- 1,246
- Age
- 11mo ago

NÉONAIL UV Set Hard Base ml und Hard Top 7 2 ml - UV Nagellack - Unterlack - Überlack - Top Coat - Base Coat - Gel Nägel - Nageldesign
- Price
- €12.28
- Rating
- 4.6/5
- Reviews
- 3,171
- Age
- 5y ago

NÉONAIL UV Nagellack - Base Coat Gel UV - Baby Boomer Nude Base 7 2 ml - Unterlack Für Nägel - Lack - Gel Nägel - NÉONAIL Modeling Base
- Price
- €7.32
- Rating
- 4.4/5
- Reviews
- 1,896
- Age
- 10mo ago

NÉONAIL Starter Set mit LED Lampe 22W/48 - 4x UV Nagellack 7 2 ml - LED UV Lampe - Maniküre Set - Starterset mit Lampe - Sets - Nagellack Set - Farben - Manicure - Nagelset
- Price
- €38.96
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 10mo ago
Trending
90-day click momentum
NÉONAIL UV Nagellack 7 2 ml - Orange - Bayahibe Bikini - NÉONAIL Farben - UV Lack Gel Nägel - Nageldesign
- Price
- €7.51
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 10mo ago

NÉONAIL UV Nagellack 7 2 ml - Pfirsich - Apricot Blossom - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €8.02
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 4mo ago

NÉONAIL UV Nagellack 7 2 ml - Rot - Lady Ferrari - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €7.20
- Rating
- 4.4/5
- Reviews
- 1,246
- Age
- 11mo ago

NÉONAIL UV Nagellack 7 2 ml - Gelb - Funky Soul - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €8.32
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 4mo ago

NÉONAIL UV Nagellack 7 2 ml - Weiß - Peach Glaze - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €8.06
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 4mo ago
Newest
by launch date
NÉONAIL UV Nagellack 7 2 ml - Gelb - Funky Soul - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €8.32
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 4mo ago

NÉONAIL UV Nagellack 7 2 ml - Pfirsich - Apricot Blossom - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €8.02
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 4mo ago

NÉONAIL UV Nagellack 7 2 ml - Weiß - Peach Glaze - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign
- Price
- €8.06
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 4mo ago

NÉONAIL Nagelvorbereitung Set Nail Prep 7 2 ml & Säurefreier Primer Vitamins 7 2 ml Primer für Gelnägel - Dehydrator und Primer für Nägel - Für langanhaltende Haftung und gepflegte Naturnägel
- Price
- €8.44
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago

NÉONAIL UV Nagellack - Base Coat Gel UV - Baby Boomer Nude Base 7 2 ml - Unterlack Für Nägel - Lack - Gel Nägel - NÉONAIL Modeling Base
- Price
- €7.32
- Rating
- 4.4/5
- Reviews
- 1,896
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
39
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
35%
Top 20: 63%
Open market
3%
- NÉONAIL87%
- LALILL2%
- NAILS FACTORY2%
- KINGMAS2%
- Semilac2%
- ICP-Nailcare2%
- Open — no brand owns it (4 brands, 3%)
Demand
Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 4.8×
Search terms
Top Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neonail879K/yr
- neonail uv nagellack634K/yr
- cleaner gelnägel95K/yr
- nail cleaner66K/yr
- neonail base80K/yr
- neo nails45K/yr
- neo nail39K/yr
- neo nails farben35K/yr
- neonail cleaner30K/yr
- nagel cleaner25K/yr
Reviews and returns
What reviews say buyers love and hate about Cleaner
We read the reviews and the return reasons for every product selling here.
“Hält nicht - Liftings”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleaner questions
Answered from the same tracked data.









