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Cleaner

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 95% of clicks, so Cleaner is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size
€635K/yr2.1M searches / yr
90-day growth
-6.9%search demand this quarter
Competition
35%top-5 click share · 10 brands · 39 sellers

Flapen Score

Cleaner against its category

The dotted line is the Kosmetik average. Past it, Cleaner is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaner market on Amazon at a glance

Shoppers on Amazon Germany searched for Cleaner 2.1M times last year and spent an estimated €635K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €635K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
3.2%
Market size, estimated
€635Ka year
Peak month
November4.8× the quietest month
Top search term
neonail879K searches a year

02 · Price

A sale here is worth €9.42.

Listings sell for €9.42 on average, from €3.02 to €61.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €9.42 that is €7K to €9K a year per listing.

Average price
€9.42under the $15 to $100 sweet spot
Price range
€3.02–€61.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€9K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #22 within Maniküre & Pediküre. It carries 1,402 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
14.3%
Average rank
#22in Maniküre & Pediküre
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,402per listing
Listings tracked
65

04 · Newcomers

Amazon counts 25 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 25 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
25Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

€0€19K€38K€57K€76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

35%

Top 20: 63%

Open market

3%

  • NÉONAIL87%
  • LALILL2%
  • NAILS FACTORY2%
  • KINGMAS2%
  • Semilac2%
  • ICP-Nailcare2%
  • Open — no brand owns it (4 brands, 3%)

Demand

Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 4.8×

Search terms

Top Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neonail879K/yr
  • neonail uv nagellack634K/yr
  • cleaner gelnägel95K/yr
  • nail cleaner66K/yr
  • neonail base80K/yr
  • neo nails45K/yr
  • neo nail39K/yr
  • neo nails farben35K/yr
  • neonail cleaner30K/yr
  • nagel cleaner25K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Haltbarkeit”
0.4%of orders come back
“Hält nicht - Liftings”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cleaner questions

Answered from the same tracked data.