Clay Mask
FailShoppers spend an estimated $51K a year here, so Clay Mask is a Fail.
- Flapen Score
- 40 / 100Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 4740
- Market size
- €51K/yr68K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 120 sellers
Flapen Score
Clay Mask against its category
The dotted line is the Kosmetik average. Past it, Clay Mask is stronger. Inside it, weaker.
Market
The Clay Mask market on Amazon at a glance
Shoppers on Amazon Germany searched for Clay Mask 68K times last year and spent an estimated €51K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €51Ka year
- Top search term
- clay mask26K searches a year
02 · Price
A sale here is worth €14.85.
Listings sell for €14.85 on average, from €3.35 to €24.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.85 that is €0 to €1K a year per listing.
- Average price
- €14.85under the $15 to $100 sweet spot
- Price range
- €3.35–€24.45
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #254 within Gesicht. It carries 3,553 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 9.7%
- Average rank
- #254in Gesicht
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,553per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Clay Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
medicube Zero Pore Blackhead Mud Gesichtsmaske. hautkühlend und porenstraffend. 3 minütige. schnell trocknende Formel mit Aha. Bha. Pha und porenreinigender Tonerde. 3.52 Unzen
- Price
- €12.49
- Rating
- 4.4/5
- Reviews
- 5,559
- Age
- 1y ago

SKIN1004 Madagascar Centella Poremizing Quick Clay Stick Mask 27g Y
- Price
- €13.46
- Rating
- 4.4/5
- Reviews
- 7,519
- Age
- 1y ago

Beauty of Joseon Kühlende Porenmaske mit roten Bohnen 140 ml 4 73 fl.oz
- Price
- €12.24
- Rating
- 4.5/5
- Reviews
- 4,903
- Age
- 3y ago

Beauty of Joseon Reis- und Honig-Glow-Maske zur Pflege der Poren und Sebumkontrolle für trockene empfindliche Haut koreanische Hautpflege für Männer und Frauen 150 ml
- Price
- €12.46
- Rating
- 4.4/5
- Reviews
- 3,845
- Age
- 1y ago

medicube Zero Pore Pad 2.0 | Doppelseitige Toner-Pads mit 4 5% AHA & 0 45% BHA | Für Porenverfeinerung und ein glattes Hautbild | Ideal für alle Hauttypen | Korean Skin Care 70 Pads (1 Pack)
- Price
- €14.72
- Rating
- 4.6/5
- Reviews
- 26,043
- Age
- 5y ago
Trending
estimated 90-day click momentum
FULLY Grüne Tomate Poren Detox Tonmaske Reiniger Porenminimierung Mitesserpflege Talgkontrolle Peeling Vegan Gesichtsreiniger 4 05 Fl.Oz Grüne Tomate
- Price
- €13.55
- Rating
- 4.5/5
- Reviews
- 2,214
- Age
- 10mo ago

Medicube Zero Pore Ein-Tages-Creme 1.69 fl.oz Sichtbar Verkleinerte Poren Kontrolle von überschüssigem Öl
- Price
- €18.46
- Rating
- 4.6/5
- Reviews
- 960
- Age
- 1y ago

KIEHLS Rare Earth Deep Pore Cleansing Mask 125 ml reinigende Detox-Gesichtsmaske mit Aloe Vera und Amazonas-Tonerde Anti Pickel Gesichtsreiniger zur Minimierung von Poren und Mitessern
- Price
- €24.45
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 10mo ago

medicube Zero Pore Blackhead Mud Gesichtsmaske. hautkühlend und porenstraffend. 3 minütige. schnell trocknende Formel mit Aha. Bha. Pha und porenreinigender Tonerde. 3.52 Unzen
- Price
- €12.49
- Rating
- 4.4/5
- Reviews
- 5,559
- Age
- 1y ago

medicube Zero Pore Blackhead Cleansing Oil Make up Entferner für alle Hauttypen. Daily Moisture Facial Cleansing Oil. (205 ml/6.93 Fl.Oz). klar/farblos
- Price
- €12.79
- Rating
- 4.5/5
- Reviews
- 478
- Age
- 1y ago
Newest
by launch date
COSRX PDRN Exosome Skinplaning Glaze Mask für Glass Skin mit Lachs-DNA PDRN und Exosomen Collagen Night Wrapping Mask für das Gesicht mit Silikonpinsel erfeinert das Hautbild 50ml Korean Skincare
- Price
- €12.93
- Rating
- 4.4/5
- Reviews
- 1,317
- Age
- 8mo ago

Medicube Zero Pore Clear Blue Capsule Cleanser Sanfter Gesichtsreiniger mit AHA BHA & PHA Für Porenpflege Mitesser & Hauttextur Täglicher Schaumreiniger 120 g
- Price
- €12.68
- Rating
- 4.6/5
- Reviews
- 2,926
- Age
- 8mo ago

FULLY Grüne Tomate Poren Detox Tonmaske Reiniger Porenminimierung Mitesserpflege Talgkontrolle Peeling Vegan Gesichtsreiniger 4 05 Fl.Oz Grüne Tomate
- Price
- €13.55
- Rating
- 4.5/5
- Reviews
- 2,214
- Age
- 10mo ago

KIEHLS Rare Earth Deep Pore Cleansing Mask 125 ml reinigende Detox-Gesichtsmaske mit Aloe Vera und Amazonas-Tonerde Anti Pickel Gesichtsreiniger zur Minimierung von Poren und Mitessern
- Price
- €24.45
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 10mo ago

medicube Zero Pore Blackhead Cleansing Oil Make up Entferner für alle Hauttypen. Daily Moisture Facial Cleansing Oil. (205 ml/6.93 Fl.Oz). klar/farblos
- Price
- €12.79
- Rating
- 4.5/5
- Reviews
- 478
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
120
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 99%
Open market
4%
- medicube45%
- SKIN100423%
- Beauty of Joseon21%
- Fully3%
- Ingbear3%
- Kiehl's2%
- Open — no brand owns it (3 brands, 4%)
Search terms
Top Clay Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay mask26K/yr
- medicube zero pore10K/yr
- centella pore minimizing9K/yr
- medicube zero pore blackhead mud mask3K/yr
- beauty of joseon maske4K/yr
- kil maskesi4K/yr
- beauty of joseon mask5K/yr
- centella mask3K/yr
- centella clay stick3K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Mask
We read the reviews and the return reasons for every product selling here.
“Juckreiz & Rötungen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









