chogan
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great116.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great€52.63avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Okay€13.31–€192.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€156K€156K/yr · 162K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, chogan is a €156K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
chogan market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- €105K–€132K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #831
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 79%
- Out of stock
- 19.4%
- Avg brand age
- 54 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
87
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- Xerjoff51%
- Olfazeta32%
- Chogan7%
- Maison Alhambra3%
- Cocain underwear2%
- BE PARFUM2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -10.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top chogan search terms
- chogan parfum37K/yr
- xerjoff erba pura21K/yr
- erba pura parfum20K/yr
- chogan24K/yr
- olfazeta24K/yr
- erba pura11K/yr
- chogan parfum herren9K/yr
- chogan parfum damen10K/yr
- olfazeta luxury extrait de parfum7K/yr
Top chogan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XERJOFF V Erba Pura Eau de Parfum 100 ml
Xerjoff€153.914.3★249 rev
XERJOFF V Erba Pura Eau de Parfum 50 ml
Xerjoff€111.214.6★318 rev
Olfazeta Luxus Unisex Parfum Code 129 Eau de Parfum 50 ml Orientalisch fruchtig mit Zitrone Bergamotte Orange Amber Vanille Weißer Moschus Langanhaltend
Olfazeta€39.944.4★73 rev
CHOGAN Chogan Luxus-Unisex-Parfüm Code 124 50 ml entspricht Zeta
Chogan€39.144.2★50 rev
Eau de Parfum Spray 100 ml
Xerjoff€192.304.0★251 rev
Newest
by launch date
Olfazeta 023 Damenparfum 70 ml Extrait de Parfum 30% Essenz | Sinnlicher Duft mit Vanille Aprikose & Kokos | Eleganter Duft Made in Italy
Olfazeta€30.6518 rev
Chogan Luxury Herrenparfüm Code 074 50 ml + gratis Reise-Parfümflasche zufällige Farbe
Generisch€43.652 rev
Olfazeta Unisex Parfum Code 105 Eau de Parfum 70 ml Gourmand mit Kaffee & Rose Amber Vanille & Weißer Moschus
Olfazeta€31.1653 rev
Chogan Damenparfüm Olfazeta Code 055 Eau de Parfum 70 ml + 15 ml Reserve Kaffee & weiße Blüten Vanille Patchouli Zedernholz
Olfazeta€30.3333 rev
Olfazeta 010 Damenparfum Set Extrait de Parfum (30% Essenz) 70 ml + 15 ml Nachfüllung | Kopf: Jasmin Herz: Holznoten Basis: Amber
Olfazeta€30.8746 rev
Trending
90-day click momentum
Damen Strickpullover Marine Gr. M angenehm zu tragen Pullover Markenpulli mit Logo Stickerei klassisch moderner Strickpulli Baumwolle schick Pullover Pullis Sweatshirt Sweatshirts
Cocain underwear€20.153.0★
3x Auto Duft VIP-877 Luftreiniger Wohnung Lufterfrischer Auto Auto Lufterfrischer Duftbaum auto Lufterfrischer Wohnung Autozubehör Innenraum Duft Auto Duftspender Luxus Parfum Auto zubehör
VIP PERFUME AIR FRESHNER€13.314.4★
BE PARFUM Pura Extrait de Parfum Unisex fruchtig-süßer Zitrusduft mit Bergamotte Orange Zitrone Moschus Amber und Bourbon-Vanille langanhaltend 100 ml
BE PARFUM€38.924.0★
Chogan Luxury Herrenparfüm Code 074 50 ml + gratis Reise-Parfümflasche zufällige Farbe
Generisch€43.655.0★
Olfazeta 023 Damenparfum 70 ml Extrait de Parfum 30% Essenz | Sinnlicher Duft mit Vanille Aprikose & Kokos | Eleganter Duft Made in Italy
Olfazeta€30.654.0★
What buyers say about chogan
What buyers praise and complain about, mined from review topics.What buyers love
“Perkten Duft”
“Top Qualität”
“Hält super lange”
“Super Preis-Leistung”
“Ganz einfach”
“Sehr angenehm nicht aufdringlich”
“Für den Preis eigentlich geschenkt”
“Wirkt hochwertig und bleibt lange auf der Haut wahrnehmbar”
“Bleibt lange auf der Haut und zieht Aufmerksamkeit an”
“gleichzeitig sehr angenehm”
What buyers complain about
“parfrüm stinkt”
“hält überhaupt nicht lange”
“Starke Mängel, kaum nutzbar – klare Warnung, nicht kaufen”
“Ganz ehrlich: Für den Preis fast schon unfair gut”
Top return reasons
Common questions
- Is chogan profitable to sell on Amazon Germany?
- The niche generates €156K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the chogan niche?
- 8 brands and 87 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in chogan?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Stärke. The return rate is 1.0%.
- When does demand for chogan peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the chogan niche?
- Listings span €13.31–€192.30; the average listing price is €52.63 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.