Skip to content

Chelating Shampoo

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 93% of clicks, so Chelating Shampoo is a Maybe.

Flapen Score
50
50 / 100
Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size
€74K/yr81K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
43%top-5 click share · 10 brands · 100 sellers

Flapen Score

Chelating Shampoo against its category

The dotted line is the Kosmetik average. Past it, Chelating Shampoo is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chelating Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Chelating Shampoo 81K times last year and spent an estimated €74K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
3.9%
Market size, estimated
€74Ka year
Top search term
ouai38K searches a year

02 · Price

A sale here is worth €23.17.

Listings sell for €23.17 on average, from €5.20 to €52.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €23.17 that is €0 to €2K a year per listing.

Average price
€23.17inside the $15 to $100 sweet spot
Price range
€5.20–€52.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #560 within Shampoo & Spülung. It carries 4,584 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#560in Shampoo & Spülung
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
4,584per listing
Listings tracked
37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Chelating Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€6K€9K€12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

100

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 81%

Open market

5%

  • OUAI58%
  • Malibu C23%
  • Olaplex6%
  • OGX3%
  • L'Oréal Professionnel Paris2%
  • Wella Professionals2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Chelating Shampoo search demand

Weekly searches over the year. Pick a range.

2K1KApr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Chelating Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ouai38K/yr
  • chelating shampoo8K/yr
  • malibu c hard water wellness shampoo5K/yr
  • ouai shampoo12K/yr
  • hard water shampoo6K/yr
  • quai4K/yr
  • clarifying shampoo curly hair5K/yr
  • malibu c3K/yr

Reviews and returns

What reviews say buyers love and hate about Chelating Shampoo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Geruch”
16%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“teuer”
A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Chelating Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data