Builder Gel in a Bottle
FailThe top 5 brands take 97% of clicks, so Builder Gel in a Bottle is a Fail.
- Flapen Score
- 47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median47
- Market size
- €53K/yr134K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 32%top-5 click share · 10 brands · 28 sellers
Flapen Score
Builder Gel in a Bottle against its category
The dotted line is the Kosmetik average. Past it, Builder Gel in a Bottle is stronger. Inside it, weaker.
Market
The Builder Gel in a Bottle market on Amazon at a glance
Shoppers on Amazon Germany searched for Builder Gel in a Bottle 134K times last year and spent an estimated €53K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €53Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- modelones68K searches a year
02 · Price
A sale here is worth €12.05.
Listings sell for €12.05 on average, from €4.91 to €46.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €12.05 that is €0 to €1K a year per listing.
- Average price
- €12.05under the $15 to $100 sweet spot
- Price range
- €4.91–€46.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #105 within Maniküre & Pediküre. It carries 4,667 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 98%
- Out of stock, average day
- 14.1%
- Average rank
- #105in Maniküre & Pediküre
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,667per listing
- Listings tracked
- 62
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Builder Gel in a Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
28
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
2%
- Brand 164%
- Brand 226%
- Brand 33%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (4 brands, 2%)
Demand
Builder Gel in a Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Builder Gel in a Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- modelones68K/yr
- builder gel in a bottle14K/yr
- hard gel9K/yr
- ibd hard gel8K/yr
- biab8K/yr
- ibd gel9K/yr
- ibd4K/yr
- modelones polygel6K/yr
- ibd builder gel4K/yr
- biab gel3K/yr
Reviews and returns
What reviews say buyers love and hate about Builder Gel in a Bottle
We read the reviews and the return reasons for every product selling here.
“Hält nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Builder Gel in a Bottle questions
Answered from the same tracked data.