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Builder Gel in a Bottle

Fail

The top 5 brands take 97% of clicks, so Builder Gel in a Bottle is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€53K/yr134K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
32%top-5 click share · 10 brands · 28 sellers

Flapen Score

Builder Gel in a Bottle against its category

The dotted line is the Kosmetik average. Past it, Builder Gel in a Bottle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Builder Gel in a Bottle market on Amazon at a glance

Shoppers on Amazon Germany searched for Builder Gel in a Bottle 134K times last year and spent an estimated €53K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
3.3%
Market size, estimated
€53Ka year
Peak month
October1.6× the quietest month
Top search term
modelones68K searches a year

02 · Price

A sale here is worth €12.05.

Listings sell for €12.05 on average, from €4.91 to €46.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €12.05 that is €0 to €1K a year per listing.

Average price
€12.05under the $15 to $100 sweet spot
Price range
€4.91–€46.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #105 within Maniküre & Pediküre. It carries 4,667 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
14.1%
Average rank
#105in Maniküre & Pediküre
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
4,667per listing
Listings tracked
62

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Builder Gel in a Bottle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

€0€1K€2K€3K€4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

28

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 68%

Open market

2%

  • modelones64%
  • IBD26%
  • BORN PRETTY3%
  • Lynis Nailshop3%
  • DIDIER LAB1%
  • MYLEE1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Builder Gel in a Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Builder Gel in a Bottle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • modelones68K/yr
  • builder gel in a bottle14K/yr
  • hard gel9K/yr
  • ibd hard gel8K/yr
  • biab8K/yr
  • ibd gel9K/yr
  • ibd4K/yr
  • modelones polygel6K/yr
  • ibd builder gel4K/yr
  • biab gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Builder Gel in a Bottle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Hält nicht”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Builder Gel in a Bottle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data