Bronzer
FailPrices span $2.39–$14.05, mostly outside the sweet spot, so Bronzer is a Fail.
- Flapen Score
- 41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 4741
- Market size
- €131K/yr1.0M searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 83 sellers
Flapen Score
Bronzer against its category
The dotted line is the Kosmetik average. Past it, Bronzer is stronger. Inside it, weaker.
Market
The Bronzer market on Amazon at a glance
Shoppers on Amazon Germany searched for Bronzer 1.0M times last year and spent an estimated €131K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €131K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €131Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- nyx547K searches a year
02 · Price
A sale here is worth €7.46.
Listings sell for €7.46 on average, from €2.39 to €14.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €7.46 that is €2K to €4K a year per listing.
- Average price
- €7.46under the $15 to $100 sweet spot
- Price range
- €2.39–€14.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Make-Up. It carries 12,415 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Make-Up
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 12,415per listing
- Listings tracked
- 37
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bronzer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g
- Price
- €6.90
- Rating
- 4.6/5
- Reviews
- 5,398
- Age
- 2y ago

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 06 For The Butta
- Price
- €6.53
- Rating
- 4.4/5
- Reviews
- 12,036
- Age
- 2y ago

NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era
- Price
- €7.26
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 1y ago

NYX Professional Makeup Lip Balm matte aufbaubare Farbe angenehmes Tragegefühl einzigartiger süßer Duft Smushy Matte Lip Balm Snuggle SZN
- Price
- €6.18
- Rating
- 4.3/5
- Reviews
- 5,662
- Age
- 1y ago

KIKO Milano Silky Glow Baked Bronzer 02 | Gebackener Bronzer Mit Seidiger Textur
- Price
- €11.97
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 3y ago
Trending
estimated 90-day click momentum
Simpson Smushy Lippenbalsam verschwommenes Finish Peekaboo Blau
- Price
- €5.15
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era
- Price
- €7.26
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 1y ago

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 06 For The Butta
- Price
- €6.53
- Rating
- 4.4/5
- Reviews
- 12,036
- Age
- 2y ago

KIKO Milano Silky Glow Baked Bronzer 02 | Gebackener Bronzer Mit Seidiger Textur
- Price
- €11.97
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 3y ago

NYX Professional Makeup Brow Glue Crazy Lift Ultra starkes Augenbrauengel Für bis zu 24h Halt 7ml
- Price
- €8.01
- Rating
- 4.2/5
- Reviews
- 14,469
- Age
- 1y ago
Newest
by launch date
Simpson Smushy Lippenbalsam verschwommenes Finish Peekaboo Blau
- Price
- €5.15
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve
- Price
- €7.94
- Rating
- 4.3/5
- Reviews
- 1,337
- Age
- 6mo ago

NYX Professional Makeup Lip Lingerie Lipliner Stain wasserfester & wischfester Lip Liner für präzise Konturen langanhaltender Nude-Stain mit ultra-feiner Spitze Farbe: Cuff Me
- Price
- €9.59
- Rating
- 3.8/5
- Reviews
- 1,982
- Age
- 7mo ago

NYX Professional Makeup Peptide Infused Jelly Gloss Pflegender Gloss für optisch vollere Lippen Jelly Job Farbe: Honey Its Jelly
- Price
- €8.53
- Rating
- 4.4/5
- Reviews
- 1,429
- Age
- 8mo ago

NYX Professional Makeup Brow Glue Crazy Lift Ultra starkes Augenbrauengel Für bis zu 24h Halt 7ml
- Price
- €8.01
- Rating
- 4.2/5
- Reviews
- 14,469
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
83
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 78%
Open market
6%
- NYX PROFESSIONAL MAKEUP77%
- Kiko Milano6%
- e.l.f.3%
- Rimmel London3%
- L'Oreal Paris2%
- Essence Cosmetics2%
- Open — no brand owns it (4 brands, 6%)
Demand
Bronzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Bronzer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nyx547K/yr
- bronzer200K/yr
- bronzer puder58K/yr
- nyx bronzer23K/yr
- kiko bronzer19K/yr
- cream bronzer15K/yr
- nyx lip23K/yr
- nyx make up17K/yr
- nix make-up8K/yr
- bronze-puder13K/yr
Reviews and returns
What reviews say buyers love and hate about Bronzer
We read the reviews and the return reasons for every product selling here.
“Malt nicht, es kommt kaum Farbe”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bronzer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









