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Braune Wimpern

Braune Wimpern shows low returns (0.8%), but a small market ($53K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 13Growth 46Conversion 41Competition 60Returns 96Price range 56Avg price 36Brand share 38Review moat 88Quality gap 90
This niche Category average · 1,260 niches

Is Braune Wimpern profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Braune Wimpern is a €53K/yr Amazon Germany market (159K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.

Braune Wimpern: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.8% over the last 90 days and 3.3% of searches end in a purchase.

€53K

revenue / yr

Units sold / yr6K
Search volume / yr+16.8%159K
Conversion rate3.3%
Avg price€10.26

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 15
Top-5 product click share49%
Open market18%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement81%
New entrants (1y)14· 2 succeeded
Avg rating4.1★
Avg reviews242

Top Braune Wimpern products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

14%

  • Lvmixwig46%
  • EMEDA14%
  • Veleasha11%
  • B&Qaugen7%
  • GEMERRY4%
  • LZM4%
  • Open — no brand owns it (7 brands, 14%)

Braune Wimpern demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR3.3%Products27Brands13Top 5 Brands82%OOS Rate9.0%Rating4.1★Reviews242Avg BSR#160
7K5KSpike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Top Braune Wimpern search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • braune wimpern extensions20K/yr
  • wimpern braun19K/yr
  • braune lashes13K/yr
  • brown lash clusters15K/yr
  • braune wimpern17K/yr
  • wosheer lashes braun8K/yr
  • wimpern extensions braun12K/yr
  • lash cluster brown12K/yr
  • lashes braun10K/yr
  • cluster lashes braun11K/yr

What reviews say buyers love and hate about Braune Wimpern

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Wimpernqualität34%

Bestes Cluster-Wimpern-Set

Farbe16%

Natürlicher Look

Haftung/Klebrigkeit10%

Kleber hält gut

Qualität insgesamt6%

Qualität für den Preis super

Einfache Anwendung3%

super leichte Applikation

What buyers complain about

66% of reviews
Haftung/Klebrigkeit18%

aber nicht so gut kleben

Haltbarkeit13%

Fallen auseinander beim abziehen

Qualität insgesamt9%

Ganz schlechte Qualität, haben sich in der ersten Nacht schon gelöst,

Wimpernqualität8%

Eventuell als Tipp: Festdrücken nach dem Anbringen mit dem Finger nicht mit der Pinzette (dann bleiben die Wimpern nicht kleben).

Gesamtgröße4%

leider sind sie zu breit

Braune Wimpern return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit
22%
2Farbe
15%
3Qualität insgesamt
11%
4Wimpernqualität
10%
5beworben Vs Tatsächliches Produkt
10%

Common Braune Wimpern questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Braune Wimpern 53/100 on Amazon Germany — Worth a look. The niche generates €53K/yr across 27 tracked products. 2 of 14 products launched in the last 360 days are still selling. Search demand moved +16.8% over the last 90 days.
Braune Wimpern buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.8%.