Braun Shampoo
brand-locked demand (top 5 brands take 94% of clicks) — Braun Shampoo doesn't clear our bar today.
Flapen Score
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Is Braun Shampoo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Braun Shampoo is a €66K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
Braun Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.9% over the last 90 days and 9.6% of searches end in a purchase.
€66K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Braun Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Color Fresh Mask Golden Gloss Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für mittelblondes bis helles Haar 150 ml
- Price
- €8.12
- Rating
- 4.3/5
- Reviews
- 1,681
- Age
- 5y ago
Plantur 39 Color Blond Phyto-Coffein-Shampoo 2 x 250 ml - Farbauffrischendes Haarshampoo für Frauen zur Aktivierung der Haarwurzel für blondiertes und blondes Haar
- Price
- €19.09
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 3y ago
Plantur Plantur 39 Color Blond Phyto-Coffein Shampoo 250 ml
- Price
- €11.14
- Rating
- 4.3/5
- Reviews
- 750
- Age
- 7y ago
Plantur 39 Color Blond Phyto-Coffein-Shampoo 250 ml + Farb-Spülung 150 ml - Für warmes Blond bei jedem Waschen | Gegen menopausalen Haarausfall
- Price
- €15.98
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 7y ago
Wella Professionals Color Fresh Mask Pearl Blonde Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml
- Price
- €8.34
- Rating
- 4.3/5
- Reviews
- 8,644
- Age
- 5y ago
Trending
90-day click momentum
Blonde Haarfärbe Shampoo Haarfärbeshampoo 3 in 1 Hair Dye Shampoo für Frauen und Männer zur Abdeckung grauer Haare
- Price
- €13.46
- Rating
- 4.2/5
- Reviews
- 956
- Age
- 4mo ago
FOUR REASONS Color Mask Cool Sand Blonde (27 Farbtöne) Haar-Gloss & Farbspendende Pflege Semi-Permanente Haartönung für Coloriertes Haar Vegan & Cruelty-Free 200 ml
- Price
- €22.24
- Rating
- 3.8/5
- Reviews
- 3,911
- Age
- 2y ago
John Frieda Salon Blonde - Honigblond - Farbveredelung - Hält den goldenen warmen Blondton bis zum nächsten Friseurbesuch frisch - Inhalt: 120 ml - Formuliert ohne Ammoniak oder PeroxidHält
- Price
- €7.48
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 1y ago
Plantur 39 Color Blond Farb-spülung 150 ml
- Price
- €11.64
- Rating
- 4.3/5
- Reviews
- 574
- Age
- 7y ago
Plantur Plantur 39 Color Blond Phyto-Coffein Shampoo 250 ml
- Price
- €11.14
- Rating
- 4.3/5
- Reviews
- 750
- Age
- 7y ago
Newest
by launch dateBlonde Haarfärbe Shampoo Haarfärbeshampoo 3 in 1 Hair Dye Shampoo für Frauen und Männer zur Abdeckung grauer Haare
- Price
- €13.46
- Rating
- 4.2/5
- Reviews
- 956
- Age
- 4mo ago
John Frieda Salon Blonde - Honigblond - Farbveredelung - Hält den goldenen warmen Blondton bis zum nächsten Friseurbesuch frisch - Inhalt: 120 ml - Formuliert ohne Ammoniak oder PeroxidHält
- Price
- €7.48
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 1y ago
khadi BERLIN BLOND Pflanzenhaarfarbe - Färbt Dein Haar in einem aschig-kühlen Blondton - Naturhaarfarbe 100% pflanzlich natürlich & vegan - 100g
- Price
- €15.29
- Rating
- 3.7/5
- Reviews
- 179
- Age
- 1y ago
FOUR REASONS Color Mask Cool Sand Blonde (27 Farbtöne) Haar-Gloss & Farbspendende Pflege Semi-Permanente Haartönung für Coloriertes Haar Vegan & Cruelty-Free 200 ml
- Price
- €22.24
- Rating
- 3.8/5
- Reviews
- 3,911
- Age
- 2y ago
Wella Professionals Color Fresh Mask Golden Gloss Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für mittelblondes bis helles Haar 500 ml
- Price
- €14.43
- Rating
- 4.4/5
- Reviews
- 8,989
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
87
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Wella Professionals46%
- Plantur 3939%
- FOUR REASONS4%
- Farndu3%
- Marion2%
- John Frieda2%
- Open — no brand owns it (2 brands, 4%)
Braun Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Braun Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plantur 39 blond17K/yr
- tönungsshampoo blond10K/yr
- farbshampoo blond9K/yr
- wella color fresh mask golden gloss6K/yr
- haarfärbeshampoo blond7K/yr
- wella golden gloss4K/yr
- plantur 39 blond shampoo3K/yr
What reviews say buyers love and hate about Braun Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Color Frese mask”
“Super Produkt”
“Gut riechende Haarmaske”
“entspricht den Erwartungen”
“Farbshampo”
What buyers complain about
86% of reviews“GELBSTICH”
“Die Pigmente krallen sich extrem im porösen Haar fest”
“Nützt gar nichts”
“keine Grauhaarabdeckung”
“macht das Haar trocken”
Braun Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Braun Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
