Braun Shampoo
FailThe top 5 brands take 94% of clicks, so Braun Shampoo is a Fail.
- Flapen Score
- 44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 4744
- Market size
- €66K/yr55K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 87 sellers
Flapen Score
Braun Shampoo against its category
The dotted line is the Kosmetik average. Past it, Braun Shampoo is stronger. Inside it, weaker.
Market
The Braun Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Braun Shampoo 55K times last year and spent an estimated €66K. The top 5 brands take 94% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- €66Ka year
- Top search term
- plantur 39 blond17K searches a year
02 · Price
A sale here is worth €12.55.
Listings sell for €12.55 on average, from €5.29 to €22.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €12.55 that is €1K to €3K a year per listing.
- Average price
- €12.55under the $15 to $100 sweet spot
- Price range
- €5.29–€22.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Haar Colorationen. It carries 2,955 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #289in Haar Colorationen
- Average rating
- 4.19 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,955per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Braun Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Professionals Color Fresh Mask Golden Gloss Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für mittelblondes bis helles Haar 150 ml
- Price
- €8.12
- Rating
- 4.3/5
- Reviews
- 1,681
- Age
- 5y ago

Plantur 39 Color Blond Phyto-Coffein-Shampoo 2 x 250 ml - Farbauffrischendes Haarshampoo für Frauen zur Aktivierung der Haarwurzel für blondiertes und blondes Haar
- Price
- €19.09
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 3y ago

Plantur Plantur 39 Color Blond Phyto-Coffein Shampoo 250 ml
- Price
- €11.14
- Rating
- 4.3/5
- Reviews
- 750
- Age
- 7y ago

Plantur 39 Color Blond Phyto-Coffein-Shampoo 250 ml + Farb-Spülung 150 ml - Für warmes Blond bei jedem Waschen | Gegen menopausalen Haarausfall
- Price
- €15.98
- Rating
- 4.4/5
- Reviews
- 1,045
- Age
- 7y ago

Wella Professionals Color Fresh Mask Pearl Blonde Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml
- Price
- €8.34
- Rating
- 4.3/5
- Reviews
- 8,644
- Age
- 5y ago
Trending
estimated 90-day click momentum
Blonde Haarfärbe Shampoo Haarfärbeshampoo 3 in 1 Hair Dye Shampoo für Frauen und Männer zur Abdeckung grauer Haare
- Price
- €13.46
- Rating
- 4.2/5
- Reviews
- 956
- Age
- 4mo ago

FOUR REASONS Color Mask Cool Sand Blonde (27 Farbtöne) Haar-Gloss & Farbspendende Pflege Semi-Permanente Haartönung für Coloriertes Haar Vegan & Cruelty-Free 200 ml
- Price
- €22.24
- Rating
- 3.8/5
- Reviews
- 3,911
- Age
- 2y ago

John Frieda Salon Blonde - Honigblond - Farbveredelung - Hält den goldenen warmen Blondton bis zum nächsten Friseurbesuch frisch - Inhalt: 120 ml - Formuliert ohne Ammoniak oder PeroxidHält
- Price
- €7.48
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 1y ago

Plantur 39 Color Blond Farb-spülung 150 ml
- Price
- €11.64
- Rating
- 4.3/5
- Reviews
- 574
- Age
- 7y ago

Plantur Plantur 39 Color Blond Phyto-Coffein Shampoo 250 ml
- Price
- €11.14
- Rating
- 4.3/5
- Reviews
- 750
- Age
- 7y ago
Newest
by launch date
Blonde Haarfärbe Shampoo Haarfärbeshampoo 3 in 1 Hair Dye Shampoo für Frauen und Männer zur Abdeckung grauer Haare
- Price
- €13.46
- Rating
- 4.2/5
- Reviews
- 956
- Age
- 4mo ago

John Frieda Salon Blonde - Honigblond - Farbveredelung - Hält den goldenen warmen Blondton bis zum nächsten Friseurbesuch frisch - Inhalt: 120 ml - Formuliert ohne Ammoniak oder PeroxidHält
- Price
- €7.48
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 1y ago

khadi BERLIN BLOND Pflanzenhaarfarbe - Färbt Dein Haar in einem aschig-kühlen Blondton - Naturhaarfarbe 100% pflanzlich natürlich & vegan - 100g
- Price
- €15.29
- Rating
- 3.7/5
- Reviews
- 179
- Age
- 1y ago

FOUR REASONS Color Mask Cool Sand Blonde (27 Farbtöne) Haar-Gloss & Farbspendende Pflege Semi-Permanente Haartönung für Coloriertes Haar Vegan & Cruelty-Free 200 ml
- Price
- €22.24
- Rating
- 3.8/5
- Reviews
- 3,911
- Age
- 2y ago

Wella Professionals Color Fresh Mask Golden Gloss Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für mittelblondes bis helles Haar 500 ml
- Price
- €14.43
- Rating
- 4.4/5
- Reviews
- 8,989
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
87
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
4%
- Wella Professionals46%
- Plantur 3939%
- FOUR REASONS4%
- Farndu3%
- Marion2%
- John Frieda2%
- Open — no brand owns it (2 brands, 4%)
Demand
Braun Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8× · 8 of 12 months tracked
Search terms
Top Braun Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plantur 39 blond17K/yr
- tönungsshampoo blond10K/yr
- farbshampoo blond9K/yr
- wella color fresh mask golden gloss6K/yr
- haarfärbeshampoo blond7K/yr
- wella golden gloss4K/yr
- plantur 39 blond shampoo3K/yr
Reviews and returns
What reviews say buyers love and hate about Braun Shampoo
We read the reviews and the return reasons for every product selling here.
“GELBSTICH”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braun Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









