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Braun Shampoo

Fail

The top 5 brands take 94% of clicks, so Braun Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€66K/yr55K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
71%top-5 click share · 8 brands · 87 sellers

Flapen Score

Braun Shampoo against its category

The dotted line is the Kosmetik average. Past it, Braun Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Braun Shampoo 55K times last year and spent an estimated €66K. The top 5 brands take 94% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
9.6%
Market size, estimated
€66Ka year
Top search term
plantur 39 blond17K searches a year

02 · Price

A sale here is worth €12.55.

Listings sell for €12.55 on average, from €5.29 to €22.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €12.55 that is €1K to €3K a year per listing.

Average price
€12.55under the $15 to $100 sweet spot
Price range
€5.29–€22.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Haar Colorationen. It carries 2,955 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#289in Haar Colorationen
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
2,955per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Braun Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

€0€7K€13K€20K€27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

87

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

4%

  • Wella Professionals46%
  • Plantur 3939%
  • FOUR REASONS4%
  • Farndu3%
  • Marion2%
  • John Frieda2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Braun Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Braun Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plantur 39 blond17K/yr
  • tönungsshampoo blond10K/yr
  • farbshampoo blond9K/yr
  • wella color fresh mask golden gloss6K/yr
  • haarfärbeshampoo blond7K/yr
  • wella golden gloss4K/yr
  • plantur 39 blond shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Shampoo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Farbe”
37%of negative reviews mention “Farbe”
0.2%of orders come back
“GELBSTICH”
A buyer, on “Farbe”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Braun Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data