Is Braids Extensions profitable to sell on Amazon Germany?

Flapen scores Braids Extensions 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €43K a year across 46 tracked products. 1 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +16.0% in the last 90 days.

How competitive is the Braids Extensions niche on Amazon Germany?

26 brands and 37 sellers compete in Braids Extensions on Amazon Germany. The top 5 Braids Extensions products take 39% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Braids Extensions?

Braids Extensions buyers on Amazon Germany complain most about Qualität insgesamt, Geruch, and Eignung Glattes Haar. An estimated 2.4% of orders come back.

When does demand for Braids Extensions peak?

Search demand for Braids Extensions on Amazon Germany peaks in Jul–Aug, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Braids Extensions niche?

Braids Extensions sells for €11.13 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.81 to €23.49. The average product has 1,132 reviews, the count a new listing must catch up to.

Braids Extensions

Maybe

The products selling today average only 4.0★. But shoppers spend an estimated $43K a year here, so Braids Extensions is a Maybe.

Flapen Score: 52
52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size: €43K/yr349K searches / yr
90-day growth: +16.0%search demand this quarter
Competition: 39%top-5 click share · 26 brands · 37 sellers

Flapen Score

Braids Extensions against its category

The dotted line is the Kosmetik average. Past it, Braids Extensions is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Braids Extensions market on Amazon at a glance

Shoppers on Amazon Germany searched for Braids Extensions 349K times last year and spent an estimated €43K. The top 5 brands take 61% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months: 349K
Growth, 90 days vs prior 90: +16.0%
Conversion, latest week: 1.1%
Market size, estimated: €43Ka year
Peak month: July2.6× the quietest month
Top search term: braids extensions66K searches a year

02 · Price

A sale here is worth €11.13.

Listings sell for €11.13 on average, from €3.81 to €23.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €11.13 that is €0 to €1K a year per listing.

Average price: €11.13under the $15 to $100 sweet spot
Price range: €3.81–€23.49
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #129 within Haarverlängerungen & Perücken. It carries 1,132 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 93%
Out of stock, average day: 9.6%
Average rank: #129in Haarverlängerungen & Perücken
Average rating: 4.03 starsAmazon Germany average 4.37 stars
Average reviews: 1,132per listing
Listings tracked: 46

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 1Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Braids Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

39%

Top 20: 73%

Open market

34%

Brand 123%
Brand 216%
Brand 38%
Brand 47%
Brand 57%
Brand 65%

Demand

Braids Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Braids Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

braids extensions66K/yr +26.0%0.5% conv.
kunsthaar zum einflechten70K/yr +23.3%1.1% conv.
braids37K/yr +12.8%0.6% conv.
haare zum einflechten41K/yr -7.9%0.6% conv.
braiding hair26K/yr +19.2%0.8% conv.
kunsthaar22K/yr +12.3%0.3% conv.
xpression hair for braids10K/yr +35.0%0.5% conv.
kanekalon hair8K/yr +36.8%0.6% conv.
braids haare11K/yr -21.4%0.3% conv.
braids extensions hair3K/yr +126.6%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Braids Extensions

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

50%of negative reviews mention “Qualität insgesamt”

2.4%of orders come back

“Furchtbare Qualität, nicht zum flechten geeignet”

A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Braids Extensions questions

Answered from the same tracked data.

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