Is Bräunungsspray profitable to sell on Amazon Germany?

Flapen scores Bräunungsspray 56 out of 100 on Amazon Germany, a Maybe. Shoppers spend €39K a year across 20 tracked products. Search demand grew +84.0% in the last 90 days.

How competitive is the Bräunungsspray niche on Amazon Germany?

12 brands and 69 sellers compete in Bräunungsspray on Amazon Germany. The top 5 Bräunungsspray products take 64% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Bräunungsspray?

Bräunungsspray buyers on Amazon Germany complain most about Geruch, Funktionalität insgesamt, and Fleckenbeständigkeit. An estimated 0.4% of orders come back.

When does demand for Bräunungsspray peak?

Search demand for Bräunungsspray on Amazon Germany peaks in May–Jun–Jul, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Bräunungsspray niche?

Bräunungsspray sells for €17.10 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.99 to €50.27. The average product has 2,515 reviews, the count a new listing must catch up to.

Bräunungsspray

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $39K a year here, so Bräunungsspray is a Maybe.

Flapen Score: 56
56 / 100Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Market size: €39K/yr62K searches / yr
90-day growth: +84.0%search demand this quarter
Competition: 64%top-5 click share · 12 brands · 69 sellers

Flapen Score

Bräunungsspray against its category

The dotted line is the Kosmetik average. Past it, Bräunungsspray is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Bräunungsspray market on Amazon at a glance

Shoppers on Amazon Germany searched for Bräunungsspray 62K times last year and spent an estimated €39K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months: 62K
Growth, 90 days vs prior 90: +84.0%
Conversion, latest week: 3.7%
Market size, estimated: €39Ka year
Peak month: May3.2× the quietest month
Top search term: selbstbräuner spray21K searches a year

02 · Price

A sale here is worth €17.10.

Listings sell for €17.10 on average, from €5.99 to €50.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €17.10 that is €2K to €4K a year per listing.

Average price: €17.10inside the $15 to $100 sweet spot
Price range: €5.99–€50.27
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #63 within Sonnenschutz & Selbstbräuner. It carries 2,515 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 45%
Prime listings: 100%
Out of stock, average day: 7.3%
Average rank: #63in Sonnenschutz & Selbstbräuner
Average rating: 4.23 starsAmazon Germany average 4.37 stars
Average reviews: 2,515per listing
Listings tracked: 20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 55 months

Products

Top Bräunungsspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

Brand 124%
Brand 223%
Brand 321%
Brand 46%
Brand 55%
Brand 65%
Open — no brand owns it (6 brands, 16%)

Demand

Bräunungsspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Bräunungsspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

selbstbräuner spray21K/yr +84.8%3.4% conv.
bräunungsspray20K/yr +138.1%3.5% conv.
spray tan7K/yr +76.8%0.9% conv.
tanning spray4K/yr +70.4%1.9% conv.
marc inbane natural tanning spray3K/yr +131.2%15.1% conv.
marc inbane4K/yr +22.1%9.0% conv.
bräunungsspray gesicht4K/yr -33.1%7.1% conv.

Reviews and returns

What reviews say buyers love and hate about Bräunungsspray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geruch”

12%of negative reviews mention “Geruch”

0.4%of orders come back

“es stinkt sehr unangenehm”

A buyer, on “Geruch”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Bräunungsspray questions

Answered from the same tracked data.

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