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Bräunungsöl

Bräunungsöl shows demand growing +490.8% this quarter, but a deep review moat (5,986 avg reviews) keeps it on the watch list.

Signals Trending

Flapen Score

54
Worth a look

Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47

Market size 26Growth 100Conversion 58Competition 38Returns 99Price range 45Avg price 35Brand share 29Review moat 24Quality gap 57
This niche Category average · 1,260 niches

Is Bräunungsöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bräunungsöl is a €110K/yr Amazon Germany market (214K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Bräunungsöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +490.8% over the last 90 days and 5.0% of searches end in a purchase.

€110K

revenue / yr

Units sold / yr13K
Search volume / yr+490.8%214K
Conversion rate5.0%
Avg price€10.24

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 112
Top-5 product click share62%
Open market13%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews5,986

Top Bräunungsöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€33K€44K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

112

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

7%

  • HAWAIIAN Tropic38%
  • BYROKKO SHINEBROWN21%
  • Beiersdorf14%
  • Garnier8%
  • Piz Buin6%
  • Carroten6%
  • Open — no brand owns it (2 brands, 7%)

Bräunungsöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR5.0%Products16Brands8Top 5 Brands87%OOS Rate0.0%Rating4.4★Reviews5,986Avg BSR#29
40K30KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 36.1×

Top Bräunungsöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bräunungsöl54K/yr
  • sonnenöl51K/yr
  • tanning oil28K/yr
  • tanning18K/yr
  • sonnenöl schnelle bräune16K/yr
  • hawaiian tropic tanning oil12K/yr
  • bräunung7K/yr
  • sonnenöl kokos5K/yr
  • sonnenöl spray4K/yr
  • bräunungsöl mit lsf3K/yr

What reviews say buyers love and hate about Bräunungsöl

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Geruch29%

An sich toll riechendes

Qualität insgesamt14%

Super Produkt

Eignung für Mischhaut7%

Super leichte Bräunungscreme

Farbe4%

Ich bin absolut begeistert von dem Shine Brown Bräunungsgel

beworben Vs Tatsächliches Produkt4%

Das Produkt macht genau das, was es soll

What buyers complain about

61% of reviews
Geruch15%

Tropischer Duft

Funktionalität insgesamt11%

Wirkt nicht

Verdünnt/wässrig5%

Ist nicht flüssig

Haftung/Klebrigkeit5%

Klebriges gel, nicht sprühbar

Ölig/fettig5%

Sehr fettig

Bräunungsöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
22%
2Funktionalität insgesamt
12%
3Auslaufsicher
11%
4Ölig/fettig
9%
5Produktzustand
8%

Common Bräunungsöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bräunungsöl 54/100 on Amazon Germany — Worth a look. The niche generates €110K/yr across 16 tracked products. Search demand moved +490.8% over the last 90 days.
Search demand for Bräunungsöl on Amazon Germany peaks in Jun–Jul–Aug, where the busiest month runs 36.1× the quietest.