Is Bräunungsöl profitable to sell on Amazon Germany?

Flapen scores Bräunungsöl 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €110K a year across 16 tracked products. Search demand grew +490.8% in the last 90 days.

How competitive is the Bräunungsöl niche on Amazon Germany?

8 brands and 112 sellers compete in Bräunungsöl on Amazon Germany. The top 5 Bräunungsöl products take 62% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Bräunungsöl?

Bräunungsöl buyers on Amazon Germany complain most about Geruch, Funktionalität insgesamt, and Verdünnt/wässrig. An estimated 0.3% of orders come back.

When does demand for Bräunungsöl peak?

Search demand for Bräunungsöl on Amazon Germany peaks in Jun–Jul–Aug, and the busiest month runs 36.1× the quietest.

What does it cost to enter the Bräunungsöl niche?

Bräunungsöl sells for €10.24 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.20 to €23.01. The average product has 5,986 reviews, the count a new listing must catch up to.

Bräunungsöl

Maybe

Search demand grew +490.8% this quarter. But the average product has 5,986 reviews to catch up to, so Bräunungsöl is a Maybe.

Filters Trending

Flapen Score: 54
54 / 100Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Market size: €110K/yr214K searches / yr
90-day growth: +490.8%search demand this quarter
Competition: 62%top-5 click share · 8 brands · 112 sellers

Flapen Score

Bräunungsöl against its category

The dotted line is the Kosmetik average. Past it, Bräunungsöl is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Bräunungsöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Bräunungsöl 214K times last year and spent an estimated €110K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +490.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.

Searches, last 12 months: 214K
Growth, 90 days vs prior 90: +490.8%
Conversion, latest week: 5.0%
Market size, estimated: €110Ka year
Peak month: July36.1× the quietest month
Top search term: bräunungsöl54K searches a year

02 · Price

A sale here is worth €10.24.

Listings sell for €10.24 on average, from €5.20 to €23.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €10.24 that is €5K to €8K a year per listing.

Average price: €10.24under the $15 to $100 sweet spot
Price range: €5.20–€23.01
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€8K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Sonnenschutz & Selbstbräuner. It carries 5,986 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #29in Sonnenschutz & Selbstbräuner
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 5,986per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Bräunungsöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

112

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Brand 138%
Brand 221%
Brand 314%
Brand 48%
Brand 56%
Brand 66%
Open — no brand owns it (2 brands, 7%)

Demand

Bräunungsöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 36.1×

Search terms

Top Bräunungsöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bräunungsöl54K/yr +744.0%5.4% conv.
sonnenöl51K/yr +486.9%5.1% conv.
tanning oil28K/yr +487.8%3.9% conv.
tanning18K/yr +296.0%1.2% conv.
sonnenöl schnelle bräune16K/yr +664.9%7.1% conv.
hawaiian tropic tanning oil12K/yr +507.1%5.5% conv.
bräunung7K/yr +146.0%1.4% conv.
sonnenöl kokos5K/yr +545.6%4.5% conv.
sonnenöl spray4K/yr +660.4%2.7% conv.
bräunungsöl mit lsf3K/yr +503.1%5.0% conv.

Reviews and returns

What reviews say buyers love and hate about Bräunungsöl

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geruch”

15%of negative reviews mention “Geruch”

0.3%of orders come back

“Tropischer Duft”

A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Bräunungsöl questions

Answered from the same tracked data.

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