Is Bouldern profitable to sell on Amazon Germany?

Flapen scores Bouldern 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €91K a year across 31 tracked products. 0 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -16.3% in the last 90 days.

How competitive is the Bouldern niche on Amazon Germany?

22 brands and 63 sellers compete in Bouldern on Amazon Germany. The top 5 Bouldern products take 51% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Bouldern?

Bouldern buyers on Amazon Germany complain most about Haltbarkeit, Geruch, and Qualität insgesamt. An estimated 1.1% of orders come back.

What does it cost to enter the Bouldern niche?

Bouldern sells for €19.96 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.98 to €54.56. The average product has 776 reviews, the count a new listing must catch up to.

Bouldern

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -16.3% this quarter, so Bouldern is a Maybe.

Flapen Score: 53
53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size: €91K/yr234K searches / yr
90-day growth: -16.3%search demand this quarter
Competition: 51%top-5 click share · 22 brands · 63 sellers

Flapen Score

Bouldern against its category

The dotted line is the Kosmetik average. Past it, Bouldern is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Bouldern market on Amazon at a glance

Shoppers on Amazon Germany searched for Bouldern 234K times last year and spent an estimated €91K. The top 5 brands take 61% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months: 234K
Growth, 90 days vs prior 90: -16.3%
Conversion, latest week: 1.9%
Market size, estimated: €91Ka year
Top search term: bouldern66K searches a year

02 · Price

A sale here is worth €19.96.

Listings sell for €19.96 on average, from €7.98 to €54.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €19.96 that is €10K to €15K a year per listing.

Average price: €19.96inside the $15 to $100 sweet spot
Price range: €7.98–€54.56
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: €10K–€15K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #4,610 within Maniküre & Pediküre. It carries 776 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 81%
Out of stock, average day: 1.9%
Average rank: #4,610in Maniküre & Pediküre
Average rating: 4.27 starsAmazon Germany average 4.37 stars
Average reviews: 776per listing
Listings tracked: 31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Bouldern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

51%

Top 20: 88%

Open market

31%

Brand 122%
Brand 213%
Brand 39%
Brand 49%
Brand 58%
Brand 68%

Demand

Bouldern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7× · 11 of 12 months tracked

Search terms

Top Bouldern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bouldern66K/yr -28.0%0.6% conv.
kletter20K/yr +2.5%0.1% conv.
boulder25K/yr -16.8%0.6% conv.
climbing20K/yr +8.4%0.0% conv.
kletter zubehör14K/yr -2.1%0.0% conv.
boulderball20K/yr -33.3%4.8% conv.
bouldern geschenk18K/yr -21.3%1.0% conv.
kletterzubehör9K/yr +7.3%0.1% conv.
kletterretter7K/yr -15.4%4.1% conv.
boulder ball14K/yr -24.6%2.7% conv.

Reviews and returns

What reviews say buyers love and hate about Bouldern

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Haltbarkeit”

1.1%of orders come back

“Nach 4 Monaten bereits defekt”

A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Bouldern questions

Answered from the same tracked data.

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